As many as 69% of companies use an editorial calendar to manage their blog content, and rightly so, because it’s the best way to plan your content, store your ideas and help you stay on track.
Staying consistent with content can sometimes be a difficult task for most marketers, and that’s when a content marketing template can be effective for editorial management. An editorial calendar helps you resolve this problem and stay organized.
This blog post will discuss why you need an editorial calendar and some tips on optimizing it.
Why Do You Need an Editorial Calendar?
There are plenty of content marketing templates available online. When it comes to an editorial calendar, you can find a digital template that is easy to use. Here are some reasons why you need an editorial calendar.
Keeps your projects and ideas organized
According to Alexandra Zelenko, DDI Development, “Without an editorial calendar in place, you will find it challenging to deliver regular, varied content that is relevant to the needs of your audience.”
How many times have you had a great content idea, only to forget it later on? Having an editorial calendar for your ideas and projects helps a lot. The moment you have an idea, you can enter it straight into your editorial calendar. This not only helps you make a note of all the content topics but also helps you put your ideas into action on time. Source
2. Keeps you on track and helps meet deadlines
Content planning can become a daunting task without a proper content marketing template. If you do not have deadlines in place, you tend to work at your own pace, often missing timelines. To stay on track and get work done on time, it is vital to have an editorial calendar template to help teams function better. When you have clear deadlines along with a proper tool for enforcing them, you get more work done on time.
3. Helps with team collaboration
According to Matt Solar, nDash.co, “Don’t put yourself in a position to be the only source of idea generation. Enable other team members or freelance subject matter experts to help you with the ideation of content marketing.”
An editorial calendar helps to encourage your team to contribute actively and collaborate in the ideation process. It also helps keep everyone well informed about different content tasks, deadlines, clients, and other important things related to the content process.
4. Helps outline and assign tasks
Using an editorial calendar template, you can easily plan your content topics and assign them to your team members. When you outline tasks and assign them, you can meet your goals and stay in line with your strategies.
5. Helps recycle content
One of the best things about using an editorial calendar is that it aids in reusing your old content. So, when you have similar topics to produce, you can reuse and update your old content instead of starting from scratch. If a particular topic is still trending or is relevant after a year, you can re-post that piece again. Also, if you decide to recycle your content, you can just improve the writing to save time and effort.
How to Optimize Your Editorial Calendar
Here are a few simple tips on how you can optimize your editorial calendar in the best way possible.
- Choose your schedule and stick to It
At first, using a content marketing template might seem like an overwhelming task. When you download an editorial calendar template, you might have questions like, where do I begin? When should I publish content? How often should I post?
First, it’s essential to decide how many times you want to publish content. Think about how much time you want to put in each week into producing new content. If you are too busy for a few months, you can focus on creating just one post a week. If you have the time, then you can produce more content.
Next, narrow down on which days of the week you will like to publish. So, depending on your goals, you can come up with a particular day to post your content. Once you’ve decided on your schedule, go ahead and write the topics or ideas against the days you will be posting.
One crucial factor to remember here is that when you choose a day or time to post your content, make sure you stick to the schedule. When you start, it’s essential to stay consistent while keeping your audience interested and engaged.
- Keep a list of ideas ready
Content ideas don’t come to mind when you are sitting tight, ready to enter your content topics in the editorial calendar. They pop up when they’re least expected. That’s why it’s essential to keep a list. You can add your ideas to the list whenever a new one strikes. Write them down wherever you find convenient until you have the time to put them into your editorial calendar.
If you get into the habit of noting your ideas, you’ll be able to build a comprehensive list that you can use in the months to follow. You’ll notice that this will be an excellent resource for you, especially on days when ideas don’t flow.
- Double-check your list
Having a content marketing template to handle certain parts of your marketing strategies can be very helpful. You must ensure that everyone responsible for content marketing in the organization must adhere to style guidelines and best practices. To ensure the entire team is on the same page, you can develop a checklist that teammates follow every time they submit their content for publishing.
Take It Slow – One Step at A Time
You can get carried away while starting with a new venture or strategy sometimes. Thus, take things slowly. When you focus on good habits and sticking to a routine, you’ll be able to stay on track with your content and deadlines.
There’s no exact time when you must start planning your calendar for the year. But it is always better to begin tackling it early on. It gives your team and yourself enough time to plan your content marketing strategies. When you have a good editorial calendar right at the start of the year, it will help guide you throughout, ensuring that everyone in the organization is aware of the content goals. However, it’s also essential to give some flexibility and make changes whenever necessary.
It’s also recommended to check your editorial calendar often to ensure that you keep your content well-organized and stay on schedule. If your content marketing teams have weekly meetings, then it’s a good idea to pull up your editorial calendar to discuss and do a review of the same. It ensures that content ideas and strategies stay fresh in the team members’ minds, and everyone can work together towards achieving the content goals.
When you start with your strategies, make sure to take one step at a time. Start with brainstorming content ideas and getting familiarized with the editorial calendar template. Once you’ve done that, you can slowly work towards improving your strategies.