These days, many businesses generate a significant chunk of their leads from their LinkedIn presence.
According to LinkedIn, 80% of B2B leads come from the channel. But building your brand and creating a prominent presence on LinkedIn takes time, effort, and patience. So, how do you get more views on your LinkedIn posts? We’ll shed light on how you can boost LinkedIn posts to get more views and a better reach.
How to Boost LinkedIn Posts
1. Create posts that your audience will be interested in
While people mindlessly scroll through pictures and videos on other social media platforms, their consumption behavior on LinkedIn is quite different.
Here, they come with the intent of investing time and attention. Therefore, your primary concern should be crafting great content. Put your best foot forward with your writing. In the case of all-text posts, no tactic beats impeccable writing. Some tips to keep in mind when you are creating an all-text post for LinkedIn are:
- People like reading listicles (list-style articles). Try to mold your content in the form of bullet points and lists.
- LinkedIn is where individuals find in-depth, well-researched information. You cannot compensate for good research and interesting statistics when writing a post.
- Hyperlinking enhances your post.
- Short and catchy headlines are more likely to get people to read your post.
- Short and crisp sentences help readers navigate the text easily.
- Line spacing cannot be neglected. It is also important to pay attention to the visual aspect of the text. Adequate spacing adds visual relief.
- Consider adding emojis to your posts. Research says that it makes your content more interactive and appealing.
- Check your all-text post for readability. It is good to sound smart, but creating an incomprehensive text that people might find too tedious to read is pointless.
2. Check the tone of your posts
You may be tempted to include direct call-to-action statements or phrases that compel your audience to become potential buyers. However, doing it right away might not be a great idea.
Try to connect with individuals by telling them stories. Don’t start selling immediately. Be patient and try being helpful by providing crucial information.
Your messaging needs to sound seamless and conversational and not like you’re thrusting an ad on people. Tell them how your product or service will solve a problem they might have and entertain them with flawless storytelling.
3. Use hashtags to boost views
Hashtags are key if you want to boost post on LinkedIn. You only need a little research and planning to create a hashtag strategy for your business. You can then add these hashtags to your all-text posts and other forms of content.
When brainstorming hashtags, you can also get help from several online tools. Remember: hashtags that might be trending on other platforms are not guaranteed to perform well on LinkedIn.
4. Add quick tips to your post
Share some quick tips that your audience might find useful and interesting. Your tips should be based on sound research. Also, ensure that the tips are relevant to the expertise you command in your niche. These quick tips have to be authentic, and therefore, they should be related to an area or field you have real knowledge about.
Tips work well when shared in the form of bullet points embedded within the post. When writing down tips, pay attention to your network and potential buyers’ wants. Make them easy to read for your audience. Most importantly, focus on one topic when sharing tips. No matter how genuine the advice is, you don’t want to overwhelm your readers.
5. Tag people in your posts
To boost LinkedIn posts, you can consider tagging. This can be done in two ways: you can either tag people in the post yourself or request others to tag their connections who might find the most relevant.
When a person gets tagged in a LinkedIn post, they get notified; As a result, they might check the post for the tag. In this manner, your views increase each time an individual stops at your post via a tag. Also, the post appears on the feed of each tagged individual, ensuring that it reaches more people than just the tagged ones.
Ask questions, seek opinions, and invite different perspectives: these are a few ways in which you can make your post more engaging. Polls are also a great idea. They help spark conversations and debates and, above all, make people think. If they genuinely find it interesting, they will surely tag others.
Word of caution: don’t tag people in irrelevant posts. By the posts a person shares and the network they are a part of, you can decide whether they will find your content relevant. Smart tagging beats the algorithm and increases views on your post significantly
6. Collaborate with others
Writing in collaboration enhances the quality and variation of ideas and is a definitive way for your post to get better outreach.
For instance, if three people have collaboratively written a post, the post will be displayed on three networks, one for each writer. It might need more time and commitment to work out a collaboration, but it can organically boost your post.
It also holds the potential for increased networking and possible business relationships. This is perhaps one of the most underrated strategies to boost post on LinkedIn.
7. Share your article via private messaging
If you are wondering how to boost post on LinkedIn, you can directly send your content to the people you think might find it relevant or interesting. However, remember that there is a fine line between promoting your posts and coming across as spammy. Make sure you time your posts and send them across in balanced proportions.
Why Is it Difficult to Get Views on LinkedIn?
While LinkedIn has many advantages over other social media channels, promoting posts on LinkedIn is not as easy a task as it appears to be.
Speaking about daily attention, LinkedIn does not get much as compared to Facebook. Therefore, much of your content might easily get missed or buried within the vast and constantly updated app.
This, however, does not necessarily mean that your content is not worth the attention. LinkedIn users are known to scroll less through their feeds than other social media platforms.
Many LinkedIn users might not even be opening their LinkedIn every day—surprising but true. A high percentage of the content you are posting is not getting shared (if it’s getting viewed in the first place).
But this does not mean you entirely give up on the platform. LinkedIn has a record of lead generation and a high number of sales closing. LinkedIn, if used correctly, through attention, engagement, and connection, might become the only platform you want to concern your business with.
Mastering How to Boost a Post on LinkedIn
LinkedIn is one of the most important social media networks to reach out to business buyers and like-minded professionals.
Today, more and more marketers are leveraging LinkedIn to connect with other professionals and ensure that their content reaches the right target audience and at the most optimum periods.
This is especially true if B2B social media or content marketing is your niche. We hope this blog helps you learn how to get more views on LinkedIn posts.
It is generally recommended that you post at least once a day and not more than five times in a single day.
The best time of the day to post on LinkedIn is Tuesdays, Wednesdays, and Thursdays, between 9 am and 12 pm. Weekdays usually get the highest amount of engagement on LinkedIn.
There are a number of ways through which you can garner more visibility for your LinkedIn posts. Some of these include writing posts that are relevant and interesting to your audience, using hashtags, adding professional tips to posts, tagging others, and writing in collaboration with others from the same or different industries.
The number of optimum views that can be deemed well for a LinkedIn post varies from business to business. Over 100,000 views are the viral benchmark on LinkedIn.