How to Boost Views on Your LinkedIn Posts | Pepper Content
Content Marketing

How to Boost Views on Your LinkedIn Posts

Team Pepper
Team Pepper
Posted on 20/12/219 min read
How to Boost Views on Your LinkedIn Posts

Table of Contents 1.  Introduction  2. Why you should use LinkedIn for marketing 3.  Why is it difficult to get views on LinkedIn? 4.  How to use LinkedIn for business 5. How to get more views on LinkedIn posts 6. Key takeaways 7. Conclusion 8. FAQs These days, a lot of businesses generate a major… Continue reading How to Boost Views on Your LinkedIn Posts

Table of Contents

1.  Introduction

 2. Why you should use LinkedIn for marketing

3.  Why is it difficult to get views on LinkedIn?

4.  How to use LinkedIn for business

5. How to get more views on LinkedIn posts

6. Key takeaways

7. Conclusion

8. FAQs

These days, a lot of businesses generate a major chunk of their leads from their LinkedIn presence. According to LinkedIn, 80% of B2B leads come from the channel. But building your brand and creating a prominent presence on LinkedIn takes time and effort (not to mention, patience). How to get more views on LinkedIn posts, you ask? Before we delve into this subject, let’s understand how your LinkedIn profile works as the face of your brand.

LinkedIn algorithms change frequently and to maintain a constant, noticeable presence, you need to engage more with other individuals and businesses. By doing so, you are sure to stay in the loop and notice the changing patterns, thus having a basic idea of how to reach the right audience. At all times, you need to make sure that not just you, but your audience is also engaging well. This is crucial for your content to perform well on LinkedIn.

Why you should use LinkedIn for marketing?

LinkedIn is undoubtedly one of the most important social networks. It helps you reach out to potential buyers and find like-minded professionals to grow with and learn from. There are a plethora of advantages to using LinkedIn, especially if your niche is B2B or content marketing. Listed below are a few reasons why you should be using LinkedIn for your business:

1. Lead generation

Without a second guess, LinkedIn is one of the best and most prevalent networks for selling and generating leads. It offers ways that can help you identify potential leads. This can substantially help you in engaging potential buyers and turning them into actual buyers. Selling and generating leads on LinkedIn takes place through an interconnected web of listening, sharing, participating, and responding. Responding to questions and comments is equally crucial. A lot of potential buyers might also initiate contact if they find your brand interesting.


2. Link building

LinkedIn enables you to share your content and thoughts in the form of status updates. You can do this on the homepage or via links and posts in the groups and communities you are a member of. It has been observed that Facebook and LinkedIn are extremely powerful in sharing business content, often leading to viral outcomes.

3. Context-related marketing

Unlike other platforms and social media channels, LinkedIn’s focus is business—it is a playground for business professionals. People use LinkedIn with the specific purpose of enriching their knowledge about their respective industries. Your posts, messages, and status updates are right at home, exactly where they should be: in the midst of businesses, industry professionals, training groups, etc. At LinkedIn, your customer has a business mindset; and there is guaranteed continual communication that will happen when your posts and ads are viewed by prospective buyers.

4. Thought leadership

This is the place where you can establish yourself as an industry leader. You can get in touch with experts and influencers from your area of work or any specific industry you would like to seek information about. You can establish and polish your image as a person of importance within your field. LinkedIn groups and networks are known for having important personalities from different areas and niches. It is a worthwhile learning experience to observe successful businesses and individuals being engaged in knowledge-sharing.

Why is it difficult to get views on LinkedIn?

While LinkedIn has many advantages over other social media channels, promoting posts on LinkedIn is not as easy a task as it appears to be. Speaking about daily attention, LinkedIn does not get much as compared to Facebook. Therefore, much of your content might easily get missed or buried within the vast and constantly updated app. This, however, does not necessarily mean that your content is not worth the attention. As compared to users of other social media platforms, LinkedIn users are known to scroll less through their feeds. 

In fact, a lot of LinkedIn users might not even be opening their LinkedIn every day—surprising but true. This also means that a high percentage of the content you are posting is not getting shared (if it’s getting viewed in the first place). But this does not mean you entirely give up on the platform. LinkedIn has a record of lead generation and a high number of sales closing. For all you know, LinkedIn, if used right through attention, engagement, and connection, might become the only platform you would want to concern your business with.

How to use LinkedIn for business?

With close to 800 million members, LinkedIn is a potent business tool. You can not only keep in touch with your associates and potential clients but also boost your brand’s presence in the market and garner trust for your product or service. Here are a few ways to use LinkedIn effectively for your business:

1. Start by completing your LinkedIn profile

Although engagement is crucial, when it comes to LinkedIn, your profile is your primary impression-maker. It is essential that you have a public profile. This way, you are also visible to people who might not be on LinkedIn. Its search algorithm only finds profiles that are complete, and incomplete profiles on LinkedIn are bound to get lesser views. While creating or completing your profile, make sure that you have these things covered:

  • Add a professional photograph of yourself. In case it is a purely business profile and not an individual one, then your business logo would be a more appropriate choice.
  • A background image, known as a banner or cover, is also equally important.
  • Don’t forget to write about your industry in the headline.
  • Add your location.
  • Write a crisp summary about yourself, which is under 2,000 characters. 
  • Link a few work samples or a complete portfolio to your profile.
  • Add your current position and a brief job description.
  • Work history, education details, and skills should also be added.

2. Connect with other users

Connecting with other individuals, businesses, buyers, and influencers on this platform are paramount. Networking is a crucial step in promoting a post on LinkedIn. You can send and accept invitations from others. When you make a connection on LinkedIn, you can take a look at their business interests, get to know the people they are connected to and the groups they follow or are a part of. These second-degree connections help expand your circle even more. You can view your network by clicking on the “My Network” button on your profile.

Source

3. Messaging is always a good idea

After you have made connections, it is time that you initiate conversations with them. You can message people on LinkedIn. In case you want to check if they are available, you can check their active status that will indicate whether they are online at that moment. With a premium account, you also get to use InMail. This messaging service has many benefits, one of which is the ability to message without sending a connection request.

4. Endorsements and recommendations are the languages of LinkedIn

Request your connections to write you recommendations, and you can do it for them in return. Recommendations are testimonials that act as proof of your work and abilities as a professional. Endorsements confirm that you have certain skills that will be valuable to organizations. By collecting a few testimonials and endorsements, you can create a trust bank that can compel more people to conduct business with you.

5. Get the maximum output from groups

One of the best ways to enrich your professional network on LinkedIn is to join groups. Using the search bar, find groups that you might be interested in. Once your request to be a part of a certain group has been accepted, you can ask questions, initiate discussions, and seek advice from other members.

6. Look for new opportunities

Inbuilt tools such as ‘Advanced Search’ and ‘LinkedIn Recruiter’ will help you find individuals by choosing from a list of criteria, such as location, language, skills, interests, connections, and more.

How to get more views on LinkedIn posts?

Now that you know how to make your profile and enhance your overall presence on LinkedIn, let’s discuss how to increase views on LinkedIn posts.

1. Create posts that your audience will be interested in

While people mindlessly scroll through pictures and videos on other social media platforms, their consumption behavior on LinkedIn is quite different. Here, they come with the intent of investing time and attention. Therefore, your primary concern should be crafting great content. Put your best foot forward with your writing. In the case of all-text posts, no tactic beats impeccable writing. Some tips to keep in mind when you are creating an all-text post for LinkedIn are:

  • People like reading listicle (list-style articles). Try to mould your content in the form of bullet points and lists.
  • LinkedIn is where individuals find in-depth, well-researched information. When writing a post, you cannot compensate for good research and interesting statistics.
  • Hyperlinking enhances your post.
  • Short and catchy headlines are more likely to get people to read your post.
  • Short and crisp sentences help readers navigate the text easily.
  • Line spacing cannot be neglected. It is important to pay attention to the visual aspect of the text as well. Adequate spacing adds visual relief.
  • Consider adding emojis to your posts. Research says that it makes your content more interactive and appealing.
  • Check your all-text post for readability. It is good to sound smart, but it is pointless to create an incomprehensive text that people might find too tedious to read.

2. Check the tone of your posts

While it is a good idea to include direct call-to-action statements or phrases that compel your audience to become potential buyers, doing it right away might not be a great idea. Try to connect with individuals by telling them stories. Don’t start selling immediately. Be patient and try being helpful to others by providing crucial information. Your messaging needs to sound seamless and conversational, and not like you’re thrusting an ad on people. Tell them how your product or service will solve a problem they might have and entertain them with flawless storytelling.

3. Use hashtags to boost views

Hashtags are key to LinkedIn’s boosted posts. In order to create a hashtag strategy for your business, all you need is a little research and planning. You can then add these hashtags to your all-text posts and other forms of content as well. When brainstorming hashtags, you can also take help from a number of online tools. Remember: hashtags that might be trending on other platforms are not guaranteed to perform well on LinkedIn.

4. Add quick tips to your post

Share some quick tips that your audience might find useful and interesting. Your tips should be based on good research. Also, ensure that the tips are relevant to the expertise you command in your niche. These quick tips have to be authentic, and therefore, they should be related to an area or field you have real knowledge about. Tips work well when shared in the form of bullet points embedded within the post. Pay attention to your network and potential buyers’ wants when writing down tips. Make them easy to read for your audience. Most importantly, focus on one topic when sharing tips. No matter how genuine the advice is, you don’t want to overwhelm your readers.

5. Tag people in your posts

Tagging can be done in two ways: you can either tag people in your post yourself or request others to tag their connections who might find the most relevant. When a person gets tagged in a LinkedIn post, they get notified; As a result, they might check the post for the tag. In this manner, your views increase each time an individual stops at your post via a tag. 

Also, the post appears on the feed of each tagged individual, ensuring that it reaches more people than just the tagged ones. Ask questions, seek opinions, invite different perspectives: these are a few ways in which you can make your post more engaging. Polls are also a great idea. They help spark conversations and debates, and above all, make people think. If they genuinely find it interesting, they will surely tag others.

Word of caution: don’t tag people in irrelevant posts. By the posts a person shares and the network they are a part of, you can decide whether they will find your content relevant. Smart tagging beats the algorithm and increases views on your post significantly 

6. Collaborate with others

Writing in collaboration not only enhances the quality and variation of ideas, but it is also a definitive way of your post getting better outreach. For instance, if three people have collaboratively written a post, the post will be displayed to three networks, one of each writer. It might, of course, need more time and commitment to work out a collaboration, but it can organically boost your post. It also holds the potential of increased networking and possible business relationships. This is perhaps one of the most underrated strategies of promoting a post on LinkedIn.

7. Share your article via private messaging

If you are wondering how to boost a post on LinkedIn, this piece of advice can be significantly useful. You can send your content to the people you think might find it relevant or interesting. However, keep in mind that there is a fine line between promoting your posts and coming across as spammy. Make sure you time your posts and send it across in balanced proportions.

Key takeaways

  • LinkedIn has a proven record of lead generation and sales closing.
  • Your connections affect your search ranking on LinkedIn.
  • Creating good content is indispensable for achieving leads on LinkedIn.
  • LinkedIn hashtags can significantly boost your posts. 
  • Using hashtags smartly beats the algorithm and increases the views on your posts.
  • Your views increase each time a tagged individual stops at your post via a tag.
  • Collaboration on posts organically boosts views.
  • It is a good idea to send your posts via personal messaging, to the people you think might find it relevant.

Conclusion

LinkedIn is one of the most important social media networks to reach out to business buyers and like-minded professionals. Today, more and more marketers are leveraging LinkedIn to not only connect with other professionals but also to ensure that their content is reaching the right target audience and at the most optimum time periods. This is especially true if B2B social media or content marketing is your niche. We hope this blog helps you learn how to get more views on LinkedIn posts. 

FAQs

1. How many posts should I publish a day on LinkedIn?

It is generally recommended that you post at least once a day and not more than five times in a single day.

2. What is the best time of the day to post on LinkedIn?

The best time of the day to post on LinkedIn is Tuesdays, Wednesdays, and Thursdays, between 9 am and 12 pm. Weekdays usually get the highest amount of engagement on LinkedIn.

3. How to boost a post on LinkedIn?

There are a number of ways through which you can garner more visibility for your LinkedIn posts. Some of these include writing posts that are relevant and interesting to your audience, using hashtags, adding professional tips to posts, tagging others, and writing in collaboration with others from the same or different industries.

4. How many views are good for a LinkedIn post?

The number of optimum views that can be deemed well for a LinkedIn post varies from business to business. Over 1,00,000 views is the viral benchmark on LinkedIn. Top LinkedIn posts are those that score high on engagement. You can use stories, anecdotes, and quick tips to make your posts relevant to your target audience. Tag people, use hashtags and invite other writers to collaborate on your posts, to increase their views, thereby inviting more engagement.

5. How often should you post on LinkedIn?

While LinkedIn itself recommends posting on every business day, three times a week is a good number for posting on LinkedIn. If you overdo your post frequency, the engagement on your posts might drop significantly.

6. How many hashtags should I use on LinkedIn?

Although there is no limit to how many hashtags you can use in a LinkedIn post, it is highly recommended that you limit each post to a total of five hashtags. At times, using too many hashtags could be considered spam by LinkedIn’s algorithm.
 

The latest from Pepper Content, right in your inbox

From our latest podcasts and articles, to the detailed guides and extensive resources. Follow the evolution of content.

By subscribing, you agree to Peppercontent’s Term of Use  and Privacy Policy.