How Does an Editor Ensure Quality of Content? | Pepper Content
Content Creation

How Does an Editor Ensure Quality of Content?

Team Pepper
Team Pepper
Posted on 3/05/215 min read
How Does an Editor Ensure Quality of Content?

Content creators and writers often rely on editors to amp up their content and rectify mistakes. Editors also suggest improvements with regard to the overall structure and style of content. For them, quality is of paramount importance.

Table of Contents

  • What is content editing?
  • Content editing vs copy editing
  • What does a content editor do?
    • Sentence style and readability
    • Syntax fundamentals
    • Removing unwanted matter
    • Retaining a reader’s attention
    • Studying the tone
    • Suggesting improvements
    • Preserving the writer’s voice
    • Eliminating repetition
    • Proofreading and double-checking
  • Why is content editing Important?
  • Seven content editing tools for error-free writing
  • Final Words
  • FAQs

How to write quality content? The truth is that most people can’t maintain the same quality throughout their manuscripts or texts. This is where content editors enter the scene. Let us learn more about this profile and see how they act as a backbone for writers.

What is content editing?

Editors are responsible for editing content at varying stages following the completion of the writing process. Through the content editing process, they make sure that your piece of content is fit for publication. 

Besides some of the premium content creation tools, Content creators and writers often rely on editors to amp up their content and rectify mistakes. Editors also suggest improvements about the overall structure and style of content. For them, quality is of paramount importance.

Content editing vs. copy editing

Let’s now understand the difference between content editing and copy editing. Simply put, content editing is responsible for making writing effective, connected, and comprehensible. What this means is checking the strength and logic behind the argument, the sources and examples’ quality, its match with the brand voice, and the scope of the text.

On the other hand, copy editing is responsible for identifying and correcting more superficial mistakes like spell check, grammar check, checking punctuation and syntax, as well as following the style guide. Copy editing could also involve validating graphs, charts, and images and proofreading the copy, including its title, meta details, and captions.

What does a content editor do?

So, here is how an editor ensures the quality of your content:


1. Sentence style and readability

Editors read your content through a reader’s eyes to ensure that all sentences lucidly convey the writer’s intended meaning. They often watch for chunky phrases, incorrect tenses, misused metaphors, and other language errors.

2. Syntax fundamentals

The order of words and clauses in a sentence or paragraph should be easy to follow. While writing long-form content, many writers make the mistake of complicating syntax—the editor steps in to rectify convoluted sentences. 

3. Removing unwanted matter

Sometimes the use of jargon or complicated vocabulary can mar the reading experience. What does editing involve? The removal of unnecessary words and sentences. Editors may also suggest alternate ways to structure a sentence or shuffle paragraphs around to ensure clarity and continuity. 


4. Retaining a reader’s attention

The flow of your content should sustain a reader’s attention. An editor’s job is to study your content, focusing on minute details that may disrupt a reader’s attention. The use of crisp vocabulary for elaborate descriptions is one example of an effective writing style that retains readers’ attention. To an editor, a reader’s experience is fundamental to the effectiveness of any text.

5. Studying the tone

A fundamental aspect of editing is to study the tone of a manuscript. While a writer cannot please everyone, the meaning of their content should be easily understood by all readers. An editor needs to remove words, phrases, and imagery that negatively impact a message’s tone. At the same time, an editor would ensure that the originality of the writer’s thoughts remains intact. 

6. Suggesting improvements

Once an editor has studied the text in detail, suggestions are made along the way. The intention is to make the text better, offer alternatives to words, rearrange sentences and ensure continuity. An editor ensures that the right words are used at the right points. Depending on the type of editing, professional editors would make innumerable suggestions. However, the main objective is to resolve issues in a copy.

7. Preserving the writer’s voice

Editors must not edit out the writer’s voice altogether! Because a writer’s unique voice is the driving force for any content piece. Editors have to study a manuscript from a reader’s perspective, but they also have to understand a writer’s point of view. This makes editing a very challenging endeavor. To sum it up, the goal of editing is to suggest improvements that align with the writer’s ideas and unique voice.

8. Eliminating repetition

Sometimes a writer can go on and on for a long time about the same idea in different ways. This rambling style can confuse a reader or push them to boredom. An editor has to declutter text and remove repetitions. 

9. Proofreading and double-checking

It never hurts to double-check information and ensure accuracy. Whether you’re an editor or a writer, proofreading and double-checking for errors are fundamental to the content creation process.

Why is content editing important?

How to write high-quality content? A question asked by writers everywhere is often reverted by vague and unclear answers. The secret ingredient to quality content is flawless copy editing. Most content writers often overlook the importance of content editing.

  • A proficient content editor can make good content perfect.
  • Content editors can help optimize the content as per SEO requirements so that the writers don’t have to bother about it while writing.
  • A copy editor helps to create a theme and consistency in bulk content.

For any content marketing agency or a digital marketing company, a good content editor is even more crucial than a good writer to keep up with their competitors with appropriate consistency and excellent quality in content.

Seven content editing tools for error-free writing

Some writers are not comfortable with the idea of having someone editing their content. Hence, they rely on top industry software that allows them to enhance their content creation skills. Here are some of the best content creation tools that you can check out and incorporate into your daily writing process to ace up your content game:

1. Evernote

This is an application designed to take notes and capture ideas when inspiration strikes. It helps executives, entrepreneurs, and creative people to arrange their thoughts. You can also edit all that you write in this application with its note editor feature. 

2. Grammarly

This is an excellent resource for checking the readability and grammar of your text. Grammarly free and premium can be installed as a Chrome extension which enables the software to scan every piece of text on your screen and give suggestions to improve its quality. It is a cloud-based AI-powered assistant that works across platforms to review everything from spelling, grammar, punctuations, clarity, etc. 

3. Google Docs

Google docs are speedily replacing MS Word with many companies preferring to work on this feature due to its easy shareability quotient. However, Google docs also make creating, editing, and collaborating easy with its in-built editing and styling tools. 

4. Hemingway

The Hemingway app is a writing and editing tool that helps polish one’s writing. It concentrates on pointing out common errors that reduce your content’s quality like inappropriate sentence construction, too many weak adverbs, excessive use of passive voice, etc.

5. Ginger

The Ginger Grammar Checker tool makes use of patent-pending technology to produce error-free content while correcting grammar and spelling mistakes as well as misused words. 

6. Yoast

Yoast SEO is a popular WordPress plugin. It is a powerful tool that helps make your website search-engine-friendly and useful for both personal blogs and client websites. 

7. Copyscape

A huge relief for editors worldwide, Copyscape is a great tool to check plagiarism and copied content. Both its free and premium versions do an excellent job of detecting duplicate content. 

Final words

If you’re just starting out as an editor, don’t be overwhelmed. Learn from your experience and engage in fulfilling relationships with your writers. It’s important to motivate each other with suggestions without sounding too harsh or arrogant. 


1. How to write high-quality content?

You can improve your content writing abilities by carefully going through all the standard guidelines stated for SEO optimization. You can also keep in mind important key factors that are the prerequisites of a quality content copy. These are:

100% originality or no plagiarism
Zero grammar errors
No punctuation errors
SEO optimized (if the copy is meant for publishing on the web)
Good presentation
High readability

2. How to become a good content writer?

There is no secret to becoming a good content writer. You have to have a flair for writing, which can only be developed through extensive reading and listening to good content. You can use various content writing tools to enhance your skills, but it can only do so up to a point.

3. How to write the best content?

To write the best content for any given purpose, it is important to keep the following things in mind while writing the content:

Target audience
The platform where it is going to be published
Adding value for the readers
Making your content interesting
Adding credibility with facts and statistics

4. How to increase the readability of content?

In order to increase the readability of the content, always remember to use simple conversational English and follow the basics of the content editing process. It helps if you divide your content into various sections and subsections using catchy headings. Adding flash words and keeping the language fluid with an active voice further helps to improve the readability score for your content.

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