There is an ongoing debate in most writing circles: will artificial intelligence replace writers? This question has been haunting writers for a couple of years now, especially with the advances in GPT-3 (Generative Pre-trained Transformer), a language model that uses deep learning to generate text, created by Elon Musk’s OpenAI in June 2020.
Where do we lie on this spectrum and debate? Well, at Pepper, we believe that AI is doing many things to help writers and replacing writers is a long way in the future.
Many tools, Peppertype.ai included, use GPT-3 to generate copies and ideas that can help writers and marketers to work faster, giving them a starting point in their content journey. Let us see how this works.
- Work faster and smarter: What normally takes a room full of folks, innumerable sticky notes and cups of coffee, can now be done within seconds on a laptop. While we all love those brainstorming sessions at the office, we don’t always have time to indulge in them and if we’re honest, not all of them lead to great ideas. If you’re a lone writer, an idea generator like Peppertype.ai is a great way to work faster and save time, money and effort for everyone. This doesn’t mean you skip the brainstorming sessions – just use them for the bigger campaigns. [READ MORE: How we used Peppertpe.ai for these brands]
- Well begun is half done: AI tools like Peppertype.ai can be a great place to start your creative thinking. While there is no replacement for human creativity, it does help to have a beginning or a rough idea to further build on, just to get the motor going.
- Shake off the writer’s block: Speaking of getting things going, writer’s know what a block can do to their productivity. With AI-assisted copies, writer’s don’t have to have their world stop on its axis. Work can go on uninterrupted as you target your creative bearings back in order.
- Plan ahead: Marketers always struggle to plan their social media and blog calendars ahead in time. Imagine planning a month’s worth of content within 60 minutes? That’s the power of AI. Peppertype.ai allows you to generate unlimited blog ideas on tap, ad copies, even Tweet ideas that can last you a long time. [READ MORE: Learn how Peppertype.ai works]
Come what may, AI cannot replace human creativity. It can also not do much when it comes to emotion and storytelling – something a content writer can bring oodles of value with. Exceptional content will always need human intervention. Perhaps just give writers a helping hand and a nudge when needed. Peppertype.ai does just that in a powerful way.