Almost 40% of the marketers consider content to be part of their larger marketing strategy. Consumers like to read about products and services indirectly as a part of a well-crafted story. Consumers looking for authentic products and services also look for engaging content.
Content is like matter. Without it, the whole digital world is a dead place. Content makes the space come alive. Content can mean different things to different people. It could be any of the following depending on the different businesses it caters to.
- Blog writing
- Blog management
- Content marketing
- Search Engine Optimization copy
- Article writing
- Explainer videos
- Product/service descriptions
- Press releases
If you are an individual, an organization, or even a business of some scale, content is just as essential. Writing in general and content creation, especially videos and infographics, need a lot of research, time, and patience. Without a helping hand, you will surely jump in the hamster wheel. Thus, having a content writing agency on board is extremely important for businesses today. For those whose area of operation is the USA, hiring a content writing company in the USA itself is a good idea.
Almost 40% of the marketers (HubSpot) consider content to be part of their larger marketing strategy. Consumers like to read about products and services indirectly as a part of a well-crafted story. Consumers looking for authentic products and services also look for engaging content. Some firms specialize in all or a combination of the skills mentioned here.
For your part, if you are an organization or an individual, you should strike the right communication chord. You should clearly articulate the market(s) you operate in, your consumer profile, and where your content plan fits in the big picture – in other words, your business marketing strategy.
A content provider is expected to deliver content according to client requirements, be original and fresh with a quick turnaround time (TAT), and show flexibility in revisions. One should also discuss platforms for written content like Drupal, HubSpot, Joomla, Wix, and WordPress.
The US consumer market is mature. Content-providing firms clearly understand the local cultural hues and their skills, scale, sizes, and specializations. As extended marketing teams, they too are aware of local consumer preferences and behaviors.
It is tough to name the top content providers. With changes in criteria like specialty and demography, rankings may change. Nevertheless, here are the 12 most popular content providers in the US, who are a force to reckon with.
Best content writing agencies in the USA
With a network of over 3000 US-based content writers in the US, Verblio specializes in hyper niche content. Its experts have handled content for over 40 industries and have developed a wide range of content on niche subjects. They have various monthly pricing plans available to suit your needs. They are one of the leading content writing companies in the USA.
This company provides the easiest and fastest way to get content for your website or articles. iWriter specializes in high-quality, customized content that clients can pay for only after reading the whole content piece. They claim to have the lowest prices in the industry. The pricing depends on the word count.
With the belief that great marketing requires great content, Scripted has professional-level content writers that cater to businesses and individual requirements. The writers work in tandem with customers to develop content. They have basic, premium, and cruise-control pricing plans for various needs of customers. Scripted is based in San Francisco.
4. Inbound Labs
Specializing in developing effective content for businesses, Inbound Labs offers powerful storytelling and technology to help their customers reach new audiences and drive traffic to their sites. Their content is data-driven and effective for converting prospects into customers.
5. Express Writers
Started by Julia McCoy, a serial entrepreneur, marketing expert, and passionate about building businesses via written content, Express Writers is as good as it gets. She has shaped the Express Writers workflow that helps deliver full-circle content solutions. They have a wide range of plans for every content writing need. This varies from small blogs to influencer articles and SEO services to infographics. They are a high-impact content writing service in the USA that focuses on providing content that leads to higher conversions.
6. Text Master
The biggest translation solution provider globally, Text Master has expertise in about 50 languages. It facilitates brand content, travel content, web content SEO, and e-commerce content services. One of their missions is to provide high multilingual content for international businesses.
7. Text Workers
Mainly involved in SEO content writing, Text Workers believes in high-value audience targeting. They are based out of the US and specialize in offering a full view of a content marketing campaign. They have great e-commerce solutions whereby their content usually attracts more traffic to client websites. They have a high conversion rate and are experts in converting casual surfers as well.
Having offered content writing services to businesses for over 15 years, SubmitShop is also an SEO specialization company based out of New York, besides being a fully integrated digital marketing agency. Their niche is in improving page ranks on Google and other search engines. They possess specialized SEO tools.
9. Writer Access
With the largest pool of content writers, Writer Access uses Artificial Intelligence to optimize content and track performance. This content writing company in the US is into writing white papers on various topics and specializes in creating organic business growth.
10. Crowd Content
Creating high-value client-based relationships, Crowd Content has a good pool of writers with high scalability from small businesses to multinationals. They value originality and have clients in 81 countries. With a high customer satisfaction rate, they also handle re-writing of product descriptions in case of changes.
11. Content Writers.com
They partner with agencies, publishers, and businesses to aid content and copywriting tasks while having a large pool of talented US-based content writers. For Content Writers, scalability is the main differentiator. The verticals they support are varied like travel, legal, fashion, travel, medical, finance, education, automotive, etc. They also specialize in offering product descriptions and Amazon content.
12. Media Shower
This Massachusetts-based company helps in improving communication by making a simple yet value-based approach. Media Shower specializes in creating content for fintech, finance, technology, and blockchain companies. They have a monthly package to suit the needs of clients.
These handpicked sources of the best content writing services in the USA will help you get started.
Choosing the ideal content writing company
In the search for a suitable content writing firm, keeping these pointers in mind will help in the long run:
- No plagiarism policy is a must.
- Know your niche, have clarity in your vision, and search for a company that resonates with your needs.
- Discuss deadlines beforehand.
- Request samples of relevant copies and also provide examples for proper references.
- Check the samples for grammatical errors through professional tools like Grammarly and Ginger for free.
- Research industry standards for payments and set the budget accordingly.
- Always follow a verified channel to avoid scamming.
- If the content feels engaging to you, it probably is.
- If you have a low budget, keep your expectations low as well.
- Look into the experience and credentials of the prospective content writing companies.
A content writing agency offers professional writing services to organizations. Such agencies aim to provide sales copies, blogs, articles, ads, promotional emails, web copies, and more written by expert writers.
Phase I: Ideate, research, devise a business model and a financial plan.
Phase II: Hire freelance writers for multiple niches, build an attractive website, initiate engaging marketing campaigns.
Phase III: Keep learning creatively, adapt & improvise, scale-up.
SEO stands for Search Engine Optimization. SEO writing aims to improve the ranking of a webpage when relevant keywords are searched. Follow the SEO optimization rules closely, and your page rank will surely improve.
Blogging: Content writing in an informal or conversational style.
Copywriting: Product description, sales copy, marketing emails, and more.
Technical writing: Product manuals, white papers, how-to explanations, and more.
Social media posts: Captions, taglines, and hashtags.
Article writing: Opinion pieces, news articles, and more.
Post job listings on platforms such as Pepper Content and other professional social media platforms.
Search online marketplaces or refer to this list for some of the web content writing services available. Depending on your budget and inclination, you can either choose content writing agencies or freelance content writers with the required skills.