Creating Compelling Training Videos: A Guide to Video Marketing

Team Pepper
Posted on 2/05/235 min read
Creating Compelling Training Videos: A Guide to Video Marketing
Are you looking for ways to create more compelling training videos? If so, then check out our tips on how to make your videos more engaging and informative.

In today’s digital age, video marketing has become an increasingly popular medium for companies and businesses to reach out to their target audience, educate them, and effectively communicate information. Training videos, in particular, have become essential for communicating critical information and skills in various settings, including classrooms, online learning, and corporate training. 

Video marketing is an excellent way to reach your target audience and stay top-of-mind. However, training video production is difficult because it takes time, effort, and skill.

What is a Training Video?

Training videos are resources to teach or educate people on a specific topic or skill. They can be used in various settings, such as in a classroom, for online learning, or for corporate training. They can be live-action, animated, or a combination of both. They can be used for various subjects, including technical skills, software training, customer service training, and more. Training video production can effectively deliver information and can be easily accessed and replayed as needed. There are lots of different types of training videos, from tutorials to product demonstrations to case studies to eBooks. The options are endless!


Musts for Video Marketing

  1. First, you need to know your audience: Who are they? What do they want? And how can you help them get it?
  2. Then, figure out a way to connect with them: Get to know what story in their lives you can use to help them. Get inspired and try to find something specific, like “how to make a healthier dinner.” If so, why is that important? What benefits could they expect if they did it?
  3. Then, think about the visual elements of your video: Who is it meant for – children or adults? Is it educational or entertaining? How do you want people to feel when watching your video? This needs to match up with what’s important for your audience. If children are going to watch it, then don’t show too much skin! Instead, use clothing with bright colors and patterns so young viewers can focus on what’s being said instead of who’s doing it!
  4. Finally, think about how long each section of your video should be and decide how many shots should be included in each section (cuts).


How To Create Corporate Training Videos

1. Make a trailer

Tell the viewer what the video is about. Ensure the camera is on when you tell them what it’s about and why they should care about it.

2. Create a certain vibe 

If you’re not excited about the topic of your training video, no one else will be either, and they won’t stay around long enough to watch it. Make sure your video’s topic excites you so profoundly that you can’t wait to share it with the world! Use music that gets their blood pumping, or ensure the lighting is intense or moody or bright depending on your topic.

3. Use props

If there are any props in the video (like toys or animals), make sure they’re used in a way that helps convey the message of your video. Don’t just set them down on a table and call it good—make sure they work with what you’re saying and bring something new to your story!

4. Have fun with it!

This isn’t a serious training video—it’s supposed to be entertaining and engaging, so don’t take yourself too seriously! Keep it lighthearted, and have fun showing off your skills while still conveying important information.

5. Make it personal and interesting

Your viewers will be more likely to follow along if they feel they know you personally or have connected with you or your brand in some other way (e.g., through social media). If possible, try to include clips of your own experiences so your audience can learn from them too!

6. Keep it brief

You don’t want viewers spending hours watching a long video only to find out at the end that it’s all about something else entirely (like “How To Become A Video Marketing Expert”). Keep things simple and concise so viewers can get what they came for quickly without feeling cheated out of their time.

Reasons to Create Training Videos

Video marketing is the most popular form of digital marketing because it’s visual and can be easily shared on social media platforms like Facebook, Twitter, and Instagram.

  • Creating corporate training videos is a great way to reach your potential customers. Training videos are a great way to increase the engagement and retention of your customers. They can be used as a marketing or customer support tool to help you with up-selling or cross-selling.
  • Training video production is a great way to show your products to customers. They allow you to showcase your product, show how it works, and what it can do.
  • Training videos are also a great tool for building trust with your customers. By using training videos, you can build confidence and trust between you and your consumer.
  • Video marketing also has a much higher click-through rate than text-based content, which means more people will actually see your video if they’re interested in your product or service.
  • Training videos help you communicate your brand’s personality and values clearly. They boost your brand awareness and create a more memorable experience for your viewers.
  • Training videos are effective in building relationships with prospects and customers. Improve customer service and increase conversions for your business. Training videos have been proven to improve customer satisfaction, retention rates, and overall business performance.
  • Training videos can be used as a marketing vehicle for promoting new products or services. They will help in increasing brand awareness through word-of-mouth marketing.

Wrapping Up

If you want to create good training videos, you need to know what you’re doing and be prepared to do lots of work ahead of time. Think outside the box when it comes to the content itself. Don’t just tell viewers what they need; show them instead! Use visual cues like titles or subtitles to draw attention to important information or points in the narrative—and make sure those visuals correspond with what’s being said on screen (so there’s no confusion).


1. What are training videos, and why are they important?

Training videos are video resources that are used to teach or educate individuals on a specific topic or skill. They can be used in a variety of settings and can be an effective way to deliver information, making them an essential marketing tool.

2. What are some key elements to consider when creating a training video?

When creating a training video, it is important to consider your audience, what they need, and how to connect with them. Visual elements, such as lighting and props, should also be considered to make the video engaging and effective in conveying information.

3. How can I make my training videos more compelling?

To make your training videos more compelling, use a trailer to introduce the video and get the audience excited. Use music and lighting to create an engaging atmosphere. Incorporate props to enhance the message of the video and make it more interesting.