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From the Pepper Team

The Internet is Cluttered with Content about Marketing. Here’s your guide to the world of content creation from the people who live and breathe content.

4 Ways AI is making the lives of writers much easier

From the Pepper Team

4 Ways AI is making the lives of writers much easier

There is an ongoing debate in most writing circles: will artificial intelligence replace writers? This question has been haunting writers for a couple of years now, especially with the advances in GPT-3 (Generative Pre-trained Transformer), a language model that uses deep learning to generate text, created by Elon Musk’s OpenAI in June 2020.

Where do we lie on this spectrum and debate? Well, at Pepper, we believe that AI is doing many things to help writers and replacing writers is a long way in the future.

18/01/21
Pepper’s Next Big Creator Awards

From the Pepper Team

Pepper’s Next Big Creator Awards

The past year saw India becoming home to 11 new unicorns, who defied the pandemic’s slowdown and made a positive impact on the Indian economy. Though the initial push came from innovators, what converted these business ideas into huge success stories were thousands of content creators. These passionate people translated the innovators’ dreams into a fabulous reality through sheer hard work and creativity. At Pepper, we are proud of building a community of these creative minds and excited to announce the Next Big Creator awards to recognize, honour, and reward the Indian content creators’ hard work. We have been thinking of taking this initiative for a long time and got inspired by the growth of our community of independent content creators. Pepper Content has achieved the milestone of building a network of 30,000+ creative minds, who continue to fuel the Indian economy’s growth story.

20/00/21
Pepper Spotlight | Ep 2: How To Create Viral Content ft Aashish Chopra

Content Marketing

Pepper Spotlight | Ep 2: How To Create Viral Content ft Aashish Chopra

Creating viral content is a perfect mixture of art and science. Creating a video that can garner millions of views and shares is not everybody’s cup of tea. To help you understand the tricky business of creating viral content, we are honoured to have Ashish Chopra who is considered by many as the master of content marketing! Let’s learn the tricks of the trade from the ‘Content Marketer of the Year’ and the author of the popular book ‘Fast, Cheap, and Viral’ only on Pepper Spotlight.

06/00/21
Pepper Content raises $4.2 million led by Lightspeed India to expand to text, design, audio, and video content in India and Southeast Asia

From the Pepper Team

Pepper Content raises $4.2 million led by Lightspeed India to expand to text, design, audio, and video content in India and Southeast Asia

We are proud to announce that Pepper has raised INR 31.6 Crores (USD 4.2 Million) from Lightspeed India and a fantastic set of angels across India and Silicon Valley, the likes of whom are – Beerud Sheth (Founder, Upwork), Balaji Srinivasan (Coinbase CTO, ex-GP at a16z), Gaurav Munjal (Founder, Unacademy), Aakrit Vaish (Founder, Haptik), Miten Sampat (ex-CSO, Times Internet), Akhil Paul (Caparo Group), Utsav Somani (iSeed/AngelList), Dilip Khandelwal (Ex-MD, SAP Labs India) and Gaurav Mandlecha (Growth, Airmeet).

13/09/20
How The Explainer Changed Digital Media Forever!

From the Pepper Team

How The Explainer Changed Digital Media Forever!

Any and every news focuses on question types ‘Who, What, When, and Where’. Explainer or explainer journalism aims at informing the reader about the ‘Why’ and the ‘How’. It attempts at going beyond and behind the news and gives readers the background information about the particular story so that they understand the story and all its nuances. Explainer journalism aims to report and explain events as they start unfolding, one after another.

22/08/20

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