Website authority is widely known as domain authority in the tech space, which is essentially an intricate metric heavily used by SEO specialists. Many websites operate with the aim to increase domain authority. Domain authority is essentially used to determine the value of a website, which is deeply linked with its rankability on Google. The core concept is that some websites carry vital information that is more likely to be ranked by Google, in comparison to other websites.
Now, the factor that makes all the difference is the authority scale, which reflects the relevance of a website. It implies that the higher the relevance of the website, the greater is the likelihood of that particular website to rank. But many website developers still wonder how to increase domain authority effectively in a short period of time. This blog will highlight a few organic ways to improve the domain authority.
How Does Domain Authority Work?
Search engines take a website’s domain authority into account to rank it. Hence, the end goal to increase domain authority must be met with highly efficient planning and execution. Now, the main question that arises here is how to increase domain authority to be ranked on Google in just three months? Technically, websites have to be significantly authoritative in terms of quality content to eventually fall on Google’s radar.
The authority factor plays a significant role in the overall ranking of any website. Google doesn’t rank pages out of the blue: it considers more than 300 factors when ranking websites. The highest-scoring websites or pages pop up right after you give a command to the search engine. Inbound links, along with the vital content of the page, determine the relevance of the website, which is also a great way to increase domain authority.
In addition to this, the average time that a page takes to load before it displays its content is also a significant factor that decides domain authority. The ranking of your website also relies on the quality of content that your direct competition has to offer. If the content provided by your competitors is irrelevant and you’re the only one who is incorporating the right SEO tactics, then the chances of your website being ranked become incredibly higher.
How to Increase Domain Authority: 6 Useful Tips
1. There’s more to domain authority than what meets the eye
According to the information we just covered, website authority assesses the relative relevance or strength of the backlink profile of a website. It also makes a comparison of other websites in the related index. The thing that needs to be noted is that Google essentially ranks pages as opposed to websites. If you want to improve domain authority, then getting more organic traffic to your web pages should be your main focus. Hence, there should be more focus on the page level instead of the website level in order to increase domain authority.
Domain ratings (DR) are all about the website’s overall strength in terms of its backlink profile. However, whenever we talk about strength, it doesn’t have to do with the numbers only. There is a broader picture attached to it. In other words, both the quantity and quality of the respective links that point to a particular website have to be taken into account. This is a sure-shot way to increase website domain authority.
2. Understand the domain rating scale
Domain rating is measured on a logarithmic scale that ranges from 0 to 100. It is used to determine the relevance of a page. Now, here is a little analogy for you to understand the concept even better.
You can take an example of a video game, where you initially start off as a mere scout. It might take you a few hours to proceed to the next level and get a ranger badge. The difficulty level increases as you proceed in the game. Also, there will be some dedicated players who will make it to an elite level, which usually takes a lot more time for average players to achieve. Hence, if you are wondering how to increase domain authority, then you must be willing to get your hands dirty. It will eventually pave the way for you to get high search engine rankings.
Now, it is not everyone’s cup of tea to get to the highest level. Similarly, by keeping this gaming analogy in mind, you must understand the core concept of website authority. Increasing the website authority from 75 to 80 will undeniably be a lot more challenging and more significant than jumping from five to six or five to ten.
3. Look beyond the ratings
Technically speaking, increasing website authority should not be your sole aim. There are many more aspects that impact your search rankings. One such factor is the overall number of unique websites that directly link to you. We can call such links referring domains.
The relevance of following links is also quite prominent, and they significantly affect the total website authority scores, as opposed to no-follow links. An important element that needs to be noted here is that referring domains hold more relevance than backlinks. Moreover, subsequent links that originate from the same website also do not have any impact on the overall score of the website authority.
Another factor is the exclusive rating of all active linking domains. It is also one of the significant ways to keep website authority highly reliable and significantly challenging to manipulate. For instance, if a website has referring domains that range in the thousands, but they all come from a website whose score is 0, then it is highly unlikely that such links will do any good for the linked pages.
Hence, overinflating your DR scores solely based on a large quantity of referring domains will not have much of an impact. Therefore, the answer to the question of how to increase domain authority does not just rely on one factor. It is a combination of all the techniques that are used cumulatively.
4. Focus on the quality
Quantity alone will merely affect anything as far as website authority is concerned. We can infer that if the domain rating of all the linking websites goes high, then it is likely that your end goal to increase domain authority will also be achieved. You cannot commit the mistake of judging the website solely through its domain authority.
If there are significantly fewer authoritative websites, but they keep putting consistent efforts into building links to their respective pages, then the overall value of those links will undoubtedly increase as time goes by. This is one of the basic approaches to improving domain authority. It might take some time, but the end result is always satisfying.
5. Put more effort into what counts
You will always need links if you want your popular pages to be ranked, and they will eventually help you increase domain authority as well. The higher the number of direct referring domains to a page, the higher are your chances of being ranked eventually. So, instead of building links to almost every page throughout your website, you should focus on the pages that you actually care about the most.
Moreover, you should also put more stress on getting links from high-quality and authoritative websites. It is one of the best approaches that you can adopt to increase the relevance of your pages. You will witness a great improvement in the initial months if you stick to this technique.
Now, if you focus on both the above-mentioned aspects, i.e., building links to the pages that you want to rank and getting links from more authoritative sources, you will get a better ranking on Google. Furthermore, this approach will eventually lead you to fulfill your objective to increase domain authority.
6. Stress on the user experience
URL ratings and domain-level traffic provide a better experience if they are coupled with the domain rating factor. However, you should not obsess over increasing your domain rating right off the bat; instead, the focus should be on building the pages that you essentially want to be ranked. It should always be remembered that Google ranks good-quality pages and not websites as a whole.
It must not be forgotten that the entire DR scenario runs on the logarithmic scale. Moreover, there are multiple facets that need to be considered, and domain rating cannot be seen as a standalone metric. The vision to increase domain authority may be one thing, but ratings alone cannot be considered a reliable indicator of the website’s legitimacy or its overall quality.
What Is the Importance of Backlinks?
Needless to say, link building is undeniably the most powerful yet challenging part of SEO. It requires significant technical prowess along with a streamlined and creative approach. The main objective is to get the required backlinks efficiently, which will help you rank your page higher on Google. The improvement will be noticeable within a period of a few months if you religiously adopt this approach.
The entire process of getting other relevant websites to link to a page that you have worked on your website is called link building. All these hyperlinks are commonly referred to as backlinks. Now, it might sound all too simple, and may conceptually make a great deal of sense, but the initial process can be a bit challenging. Moreover, your perception of how to increase domain authority will also change as you dive deeper into the process.
Link building is also a process of building meaningful relationships with all the owners of other relevant websites who would want to link your content, just because it eventually enhances theirs. They see significant value in your content, which will get them to link to you.
How to Get Backlinks to Increase Domain Authority
Getting backlinks might prove to be a daunting task and significantly harder than creating informative blog posts. However, they are critical, if you want your page to be ranked competitively. Competitive phrases will always increase your chances to drive significant revenue and traffic to your business. There are three predominant ways to get backlinks. You can earn, buy, or create them.
1. Creating backlinks
You can adopt this approach by manually adding the links of your web pages to other relevant websites. It can be done by adding your website to important directories and adding prominent social media profiles and informative blogs, among others.
2. Buying backlinks
You are supposed to pay the requisite fee to the authors or webmasters for an essential backlink, and they will link back to an informative page on your website.
3. Earning backlinks
This can be done by emailing the editors or authors of other websites, and asking them if they can link to your website.
Learning how to increase domain authority can be tough, but it is worthwhile to put significant efforts into it. Backlinks are used by Google to help rank relevant web pages. PageRank judges the overall value of a page, especially by looking at the quality and quantity of all the other pages that are linked to it. The unprecedented importance of all backlinks is repeatedly stressed by Google.
If the majority of other prominent websites on the same subject link to your page, then it is a sign that the information you are providing is of great value and high quality. There exists a clear correlation between backlinks from unique websites and organic traffic. Now, if you use the information used in this blog, you will witness a significant improvement in your domain authority eventually.
- Working on website authority takes a lot more research on the marketers’ part.
- You are supposed to create content that is linkable, which is a fundamental aspect of developing a web page.
- Content marketing is yet another important foundation that affects the overall domain authority.
- Create more relevant content that is linkable and shareable.
- Social media is a massive window of opportunity, where you can easily share your content. It will eventually increase your domain rating.
- Technical SEO also plays a pivotal role in improving your domain authority.
Factors such as quality backlinks, engaging content, and relevant keywords affect domain authority.
The overall speed of the website, high-quality backlinks, and on-page SEO help in achieving the objective of increasing domain authority faster.
Backlinks can be increased through outbound partnerships.
Domain authority is increasingly relevant because it shows how your page ranks on search engines.
Domain authority must be complemented with informative pages that have relevant backlinks.