Table of Contents
- What Is a Blog Banner design?
- What Makes a Good Blog Layout?
- 20 Best Blog Banner Design Ideas
- Key Takeaways
The world of digital marketing is growing and expanding by the day. But so is the competition. It may be difficult to stand out from the crowd if you are trying to launch your own blog or even stay relevant. This article will help build an understanding of how the best blog banner designs are making a mark and leaving an ever-lasting impression on their readers and viewers.
What Is a Blog Banner Design?
Let us start with the basics. What is a blog banner, after all? And why do you need it in the first place? A banner is typically an advertisement placed on the landing page of a website, which has some images and text about the company or product. The objective of using a banner is to tell your story to the world, but briefly and visually.
A banner is an essential element of online marketing in today’s fast-paced world of eCommerce and social media. It is an element placed on a blog, which introduces the blogger or theme of the webpage, or both. Blog banner designs are embedded with a clipping path and other graphic design elements to catch the eye of the user and generate more website traffic.
What Is the Purpose of a Blog Banner Design?
Some of the best blog banner design ideas weave in a story and are not merely pieces of advertising. There are some common benefits that underlie all banner designs.
- They are convenient and can be placed anywhere.
- Banners can amplify your brand visibility.
- They are low-cost marketing assets that can drive value.
- Blog banners can help reach targeted viewers and generate increased business for your company or brand.
What Makes a Good Blog Layout?
Before we take a look at the examples of banner designs, it is crucial to know what makes a blog click-worthy. Listed below are some common elements that make a blog layout appealing.
1. Readable font
Your font should be legible; it should not be such that the reader leaves the blog immediately out of frustration. Choose a font size that is not less than 16 points. Arial, Georgia, and EB Garamond are the most easily readable fonts.
2. Organized structure
Viewers have a better chance of being hooked to your blog if it is well-organized. This starts with defining a niche for your blog. Some of the best blogs are also repositories of knowledge and learning. Turn your blog into a learning center to retain viewers, and arrange all the information systematically.
3. Easy-to-read structure
Format your blogs so that your reader can quickly skim through them. Write short sections, use headers and subheaders, insert relevant images to divide the sections, and use bullet points to write well-articulated sentences.
4. High-quality images or graphics
A blog post with images has a significantly higher probability of being viewed by more readers. Blogs that use images are much more appealing and easy to discern, as compared to text-heavy ones.
5. Fast-loading pages
When creating a web page for your blog, make sure to not overload with clunky plugins or content that slows down the page’s loading time.
6. Compelling CTAs
Always embed compelling CTAs in your blog posts. Think of the action you want your readers to take after reading your post.
7. Decluttered pages
Your creative self may drive you to include more graphics or images to make the page aesthetically beautiful. But don’t confuse creativity with clutter. Avoid displaying too many ads or a messy sidebar.
8. Reader engagement
The more you allow your readers to engage on the blog page, the better it is for your viewership and retention. Invite readers to leave comments or encourage feedback on your blog on social media.
While designing a blog, take every opportunity to promote your brand through it. Pay attention to the messaging, colors, and logo design that reflect your brand.
10. Audience connect
Finally, your blog should be designed keeping in mind your viewers. If you are a fashion blogger, your layout should exude glamor and style. Similarly, if you talk about technology in the 21st century, your blog design should be clean and to the point.
20 Best Blog Banner Design Ideas
Blog banner designs are not rocket science. At the same time, they have to be unique in order for you to stand out in the crowd of a million bloggers. Here is a specially curated list of 20 blog banner design ideas that have created quite the stir in the marketing world.
1. TED Blog
This one is one of the most well-designed professional websites that are perfect for a new blog. Viewers can easily scroll through the page to find relevant links to popular content, while the full-width banner design promotes the latest and most trending articles.
2. The Sartorialist
A popular fashion blog, The Sartorialist uses infinite scrolling to enhance the user experience. This is the USP of The Sartorialist. From the banner itself, visitors can easily find links to the following elements.
- About section
- Contact page
- Archived photographs
- Instagram handle
3. The Recipe Critic
The Recipe Critic is a beautifully designed food blog, one that will make your mouth water! The blog banner design is minimalistic, which enables other elements to shine through. The homepage is beautifully and efficiently organized into sections, such as appetizers, meals of the day, diet recommendations, etc. The blog also includes elements like,
- Social media links
- A search bar
- An opt-in option for the email newsletter
4. Smart Passive Income
Smart Passive Income is a blog designed for those looking for revenue generation sources. It offers online courses that are promoted through a professional and super sleek page. The banner is smartly designed, with customer testimonials flashing in and out at a gradual speed.
Another essential feature of this blog banner design is the email newsletter opt-in. Considering a banner is the first thing people see about your blog, it is a good idea to place a CTA there for instant results.
5. The Design Blog
The Design Blog (TBD) curates collections of the best works in the world of design from around the world. Articles are well-organized and tagged into categories to let visitors easily navigate the blog. You will also find links to social media handles and the latest blogs on the homepage. It has a clean banner design, which makes use of just two colors—white and yellow—and a powerful tagline.
6. Logo Design Love
Originally a book on logos, this has beautifully evolved into a popular website for logo designs. It encourages the imagination of its viewers with thought-provoking articles on relevant matters. The banner design is kept simple, with attractive typography and a simple combination of colors.
7. Mr-CUP Blog
Once an art director with a design agency, Fabien Barral is the brain behind this blog. The blog, formerly known as Graphic Exchange, features content on everything from design and movies to music and packaging. Its retro design seems like a conscious attempt at taking the audience back to the olden times.
8. Writing Revolt
This is a forum for freelance writers to create their portfolios and market themselves. The landing page has a photo of the owner and founder of Writing Revolt and links to online courses and registrations. Customer testimonials can also be found at the bottom half of the page, which is quite a smart way of capturing more clients.
If you want to just catch the latest tech news, then this is the place to be. Easily find the top stories from the tech world right at the beginning of the page, followed by trending posts revolving around the same niche. The blog has a no-nonsense banner, with the top half featuring an ad, followed by an important story of the day.
10. Afford Anything
If you want to understand all about finance, investing, and the psychology behind it, then this is the blog to read. It is a unique website that offers insights into investing trends and analysis, and how to manage and grow your finance. The banner design for this blog is effortless and clean, with a compelling headline and subhead, followed by an equally clear CTA.
A dash of colors, coupled with a super-modern design: that’s what this blog is all about. And it resonates perfectly with the theme and name. Girlboss can be best defined as a platform from different walks of life to progress, both personally and professionally.
And the banner perfectly reflects that. A vivid canvas of shades, the banner clearly guides the reader on where to go from the homepage. Viewers are also greeted with a CTA right upon landing on the blog.
12. The Quintessential Man
This is a lifestyle blog for men that oozes simplicity and elegance at the same time. This is why it is one of the best blog banner design ideas to go for. The banner design consists of an article blurb juxtaposed against a large image of a sleek watch (the perfect banner design for a men’s blog, if you ask us).
The homepage also has a “Top Reads” section that highlights the trends in men’s fashion, one of the top reasons why visitors will come to the page in the first place.
13. My Wife Quit Her Job
Just like the name, the website has a quirky design that attracts a lot of readers. On the homepage itself, you will be flooded with product options like online courses, podcasts, affiliate products, and popular blog posts. But there is an easy navigation bar that makes the process of choosing where to go pretty simple.
14. The Crafty Needle
Although this blog has a basic blog layout, what stands out is the cutout of the hand against the graphic illustrations that have been positioned quite intelligently. Everything from the color choice to the font style is impeccable and goes with the theme of the blog.
This is a design blog that explores the history of Japanese graphic design. Just like the content, the design of the website, too, is mindblowing and quite exceptional. The banner of the blog is slightly unconventional in its look and positioning, which is also what makes it so unique.
16. Jess Ann Kirby
Jess Ann Kirby is the owner of a fashion and lifestyle blog and has really nailed the art of affiliate marketing. She also has separate links for reader requests that attempt to answer popular questions through well-crafted content. The blog’s banner has the founder’s name delicately portrayed across a splash of dark blue, which enhances the overall design’s appeal.
The website deals in SEO. It provides a range of services, right from local SEO to SEO podcasts and training courses. At first glance, Yoast’s banner may look simplistic. But look closely, and you’ll realize that it’s smartly crafted. It features an animated version of a man reaching the finish line, symbolizing that with Yoast, anyone can achieve business success. Another great feature about this blog is that it has CTA buttons peppered across the homepage.
Pixlr is a well-known photo editing tool. Its banner is quite straightforward, leaving no room for viewers to feel lost or confused. If you scroll down, you will realize that the black space is an extension of a collage of spell-binding photographs present below. What really separates this banner is how detailed the subheading is, and how neatly the CTAs have been positioned.
19. BucketListly Blog
This is easily one of the best blog banner design ideas. Essentially a travel blog, it has neatly divided categories for ease of navigation. The banner, in particular, is noteworthy. It has a high-resolution image and a short description of the blogger, clearly outlining the purpose of the site. It also has two CTAs, along with other attractive visual elements.
20. Toast Meets Jam
Toast Meets Jam is focused on building a community of women and helping with brand building. The banner speaks the message loud and clear, with the founder’s photograph; engaging headline and subhead; and a catchy CTA.
- A blog is simply another landing page if it doesn’t have an attractive banner design.
- A banner design is like an advertisement placed on the landing page of a brand.
- A banner design is important, because it is a convenient way to amplify your brand and boost its visibility. Think of it as a low-cost marketing asset.
- A good blog layout includes certain key elements, such as readable fonts, organized content, an easily navigable structure, high-quality images or graphics, fast-loading pages, compelling CTAs, decluttered pages, reader engagement, branding, and audience connect.
- The most successful examples of banner designs include some common features, such as easy navigation, a catchy headline and subhead, social media links, and embedded media.
Ultimately, your blog banner design will depend on the objective of the blog and the outcomes you want to achieve through it. That said, it is almost mandatory to place a banner to amplify the impact of your blog.
A blog banner is like an advertisement, placed on top of the blog’s content (on the homepage).
A good blog banner is one that is rich in graphics or images and low on text blocks. Ideally, it should also use colors that are in sync with the theme of the blog.
Blog design is important to optimize the blog’s look, i.e., how it appears to the viewers. This helps in ensuring user retention and higher search engine rankings as well.
There are quite a few online banner generators that allow you to use some free templates. But if you want an enhanced experience and the best outcomes, you may have to pay a nominal subscription fee.
A custom banner generator allows you to make tailored banners to suit the needs of your website.