All About Motion Graphics and Its Role in Animation

Team Pepper
Posted on 22/08/224 min read
All About Motion Graphics and Its Role in Animation
Motion graphics is an advancement of computer technology and requires highly skilled individuals. This blog tells you more about motion graphics and animation.

Table of Contents

Step Into the World of Motion Graphics

The Motion Graphic Designer Role

Importance of Motion Graphics in Animation

Applications and Benefits of Motion Graphics


It is estimated that by 2023, video views will account for 82% of all internet traffic. It is reasonable to expect that many of these results will benefit content marketing films, which try to captivate audiences and pique their attention to encourage them to carry out an action, make a purchase, or view an idea with new eyes. It is also reasonable to predict that a good portion of these videos will take the form of motion graphics.

The phrases “motion graphic” and “video” are employed in a manner that is sometimes separate from one another and at other times interchangeable. Why is this? How do you decide which kind of film (or motion graphic) would best represent you and your business?


Motion graphics



And what are some ways that you might design one that will both captivate your audience and help you accomplish your objectives? This article is your comprehensive guide to understanding and studying motion graphics and animation.

Step Into the World of Motion Graphics

A digital film is created by combining several elements, including animation, graphic designs, and digital video, followed by the addition of sound. It facilitates the straightforward and efficient communication of ideas to the audience.


Unlike traditional animation, it is not focused on individual characters. Instead, it depicts animated versions of forms, logos, and other text. The advancement of computer graphics has led to the creation of motion graphics.

The Motion Graphic Designer Role

Motion graphic designers, sometimes known simply as motion designers, are highly trained specialists responsible for creating graphic artworks for use in motion media such as movies, internet videos, and television shows.

These talented individuals create visually appealing works using visual effects and animation. It is a relatively new sector of work that is steadily gaining popularity. Motion graphic designers, in particular, need to be more skilled and technologically current to do well in the market.




Because of the proliferation of social media and electronic media, there are now more opportunities for motion designers. When you sign up for a social media account, you will have access to hundreds of videos, some of which may be advertisements, while others will be entertaining or useful. Every one of these videos has graphics in one form or another. As a result, there are plenty of opportunities for motion graphic artists.


One may also consider working as a freelance motion designer if they have the right skills in this area. A large selection of Internet platforms offers freelancing opportunities in this sector.

All you need to do is build your motion graphic design portfolio.

Importance of Motion Graphics In Animation

Motion graphics and animation go hand in hand. The term “motion graphics” refers to the process of animating a graph, infographic, or even web design. Creating motion graphics is a way of animating various visual elements, including text, abstract objects, and other graphic components.


Animations place a greater emphasis on cinematic effects and storytelling methods to build a narrative. The video will be considered motion graphics animation if your movie aims to make a point. However, if your video is more along the lines of a Pixar movie and follows a character as they go on an emotional journey, then it is an animation.


The most effective use of motion graphics is to illustrate a point you’re attempting to convey while simultaneously detailing or underlining certain information. Use a different form of animation if you need to connect with your audience on a profound and expressive note. You are free to use motion graphic components, but you can also experiment with alternative animation effects.

Applications and Benefits of Motion Graphics

There are versatile applications of motion graphics. Some of them include the following:


Companies use motion graphics in advertisements, movie titles, information exchange, and other similar activities.

They make communication easy and more effective.

Motion graphics display the title of a movie or other video before the beginning of the media presentation.

It helps win the viewers and makes it appear more appealing.

Including motion graphics with social media posts helps attract more visitors to the postings, which benefits the creators and their brands.

Digital marketing strategies for selling products or services online use motion graphics for promotional and other reasons.


Motion graphics advantages


In the End

Graphics’ primary function is to enhance the aesthetic value of a film or other work so that it is more readily apparent to its target demographic. There is a consistent emergence of new technologies and advancements in this industry.


All the well-known brands and businesses use captivating and eye-catching motion graphics techniques to entice customers to buy their products. Motion graphic designing is another viable option for individuals interested in pursuing a career. You can do well as a motion graphic designer if you put in the effort and if you have some creative abilities under your sleeve.


1. What is a motion graphic?

A motion graphic is, in the simplest terms, an infographic that has animated components. They communicate information attractively and effectively. Motion graphics add dynamic movement and interactivity to static information to make them more attractive to the audience.

2. How are motion graphics delivered?

Motion graphics are most common in the form of video. The distribution method is generally determined by how you want to interact with your audience. People regularly utilize video distribution services like YouTube or Vimeo, HTML5 video plugins, or even embedded flash videos when they want to publish a video.

3. How to choose between a motion and static graphic?

Motion graphics are effective providers of an overview of a topic or idea. Motion graphics are often used at the beginning of a live presentation to attract the audience and offer an introduction to the contents that will follow. However, if the viewers want to get into details, static graphics like bar charts create a better impact.