6 Reasons to Use Motion Graphics in Digital Marketing

Team Pepper
Posted on 7/06/224 min read
6 Reasons to Use Motion Graphics in Digital Marketing
Do you want to tell your brand story in a creative and compelling manner? Then it’s time to embrace motion graphics.

In the world of digital marketing, content is king. If you want to create something viewers easily remember and value, you need to produce something worth their time. Motion graphics in the form of animated pictures or text have exploded in today’s fast-moving digital world. Simply put, motion graphics are graphics that move, and they are taking the marketing world by storm.

Consumers are bored of seeing the same age-old designs and repetitive videos. The audience is thirsty to see something fresh and off-the-grid. Enter motion graphics, an essential tool that uses text, graphics, movement, and gestures to create stunning visual content.

Aesthetically appealing to all, motion graphics are a simple, clear way to get your brand’s message across. If done right, they can delight and inspire your audience, and boost customer interaction and sales.

6 Reasons to Use Motion Graphics for Digital Marketing

Do you need more reasons to introduce graphics motions into your digital marketing strategy? Read on below.

1. Emotional appeal

Creating moving graphics that the audience connects with can have astonishing effects on your brand’s overall image. And why so? Because seeing a beautifully animated illustration on a company’s social media page or website has the power to instill a positive feeling in a consumer’s mind.

Do you remember the 2012 campaign of the Melbourne Metro around train safety? The video “Dumb Ways to Die” made its way into everyone’s hearts.


“Dumb Ways to Die” on YouTube


That is what we call “emotional” appeal, and as a motion graphic designer, it’s something you should actively aim for. When consumers start seeing positive illustrations, they start associating those feelings with your brand.

2. Powerful means of promotion

During the COVID-19 pandemic, when the world was in lockdown, people began consuming more content than ever. What was the one way that made brands stand out? It was the use of motion graphics!

Digital illustrations can become a part of your brand’s story to not only garner the audience’s attention, but also to promote your products and services. If given a chance, these short yet powerful videos can convey the message in the most efficient way possible.

3. Heightened brand awareness

According to a survey by Animoto—wherein 500 marketers—participated, 93% of brands acquired a new customer owing to a video on social media. Let that sink in. In a world where millennials prefer to be online for hours together, videos are the most effective way to get their attention.


Useful video statistics


Motion graphics are the most efficient way to create an empowering brand image, while increasing the brand’s recall value. For example, you can create an animated brand mascot that helps customers on the landing or checkout pages or the home page.

Through motion graphics, you can breathe life into a character or simply create camaraderie with the user. Either way, your brand will become more relatable to the consumer. Note: if you don’t know where to begin, you can seek help from a reputed design service.

4. Cost-effectiveness

If you are a digital marketer, you are possibly looking for maximum viewers with minimal investment. Similarly, your ROI on a motion graphic video needs to be high. If you invest money into creating something, it must result in audience engagement and interaction.

Truth be told, motion graphics are the most cost-efficient way to share complex brand information. They can be done by one person in a studio with the requisite software and a laptop. On the other hand, live-action videos need heavy production costs, with a location, studio, and crew fees.

5. They are great for social media

motion graphic used by Starbucks UK on Instagram


What is the recipe for a perfect social media campaign? Short, quick, high-recall value, great design, witty content, and easily shareable information. Doesn’t this sound exactly like motion graphics? Motion graphics are easily shareable. Add to that the aesthetic appeal, clubbed with a pinch of humor, and their high SEO value: it’s all you need to go viral!

6. Customer loyalty

Due to their engaging nature, motion graphics can retain users’ attention, thereby creating customer loyalty. They can help you create a powerful connection with the consumer. At a time when competition is high, motion graphics are just what you might need. Choosing specific motion graphic designs and animation techniques can help boost sales and keep users coming back for more.

Motion graphics are a powerful tool to connect with the audience. By using it efficiently, you can boost sales, enjoy a high brand recall value, and up your social media game, among other things. So are you ready to take your brand to the next level with this engaging form of content?


1. What are motion graphics in digital marketing?

Motion graphics can be known as jargon for animated videos. Simply put, they are videos with 2D or 3D animation that use modern technology such as audio, text, and motion. Motion graphics or illustrated videos help explain a complex concept, product, or service in a simplified manner. They are the fastest and easiest way to grab the viewer’s attention. With their strong aesthetic appeal, they have become an essential tool on social media.

2. What are the different types of motion graphics?

Essentially, there are three types of motion graphics:
● Explainer videos: they illustrate a concept while explaining a product or service.
● Emotive videos: they elicit a powerful emotion from the audience.
● Promotional videos: they sell a product or service to drive sales.

3. Why are motion graphics important in digital marketing?

Motion graphics primarily help in the following ways:
● They help sell a product or service in a creative manner.
● They boost brand image and tell a story.
● They drive customer loyalty.
● They are easy to share on social media channels.
● They are cost-effective.

4. What is the difference between motion graphics and animation?

Animation and motion graphics are terms used interchangeably but mean different things. Animations are a tool that uses storytelling and cinematic effects to convey a story. It is a broad term that encompasses all kinds of moving visuals. On the other hand, motion graphics are a type of animation containing visually stimulating images that are in motion.