When it comes to corporate videos, the structure is everything. These videos often introduce a company’s mission and brand story. Having a solid structure is essential if you want people to watch your video from start to finish. Whether you are creating a corporate video for internal or external communications, some key elements must be addressed for it to succeed. In this article, we will go through the basics of structuring a solid corporate video so you can make the most impact with your message using corporate video production services.
How To Structure a Strong Corporate Video
A corporate video can be a powerful marketing tool, but only if well-structured. There are a few key elements that every strong corporate video should have.
1. A clear purpose or message
What do you want your video to achieve? Whether it is promoting your brand, highlighting a new product, or simply delivering information, your video should have a clear purpose.
2. A well-defined target audience
Who are you making this video for? Knowing your target audience will help you determine the tone and style of your video.
3. An engaging story or concept
Corporate videos can be dull, so it’s essential to have an exciting story or concept to keep viewers engaged.
4. High-quality production values
Your video should look and sound professional to reflect positively on your company.
5. A call to action
A call to action informs your viewers what to do after watching your video. Therefore, you must include a call to action at the end of your video to guide your viewers on their next steps.
10 Steps To Structure a Strong Corporate Video
1. Set your goal
Do you wish to promote your company’s brand value? Drive sales? Train employees? Educate customers? Increase web traffic? Whatever your goal, it’s crucial to have a clear objective for your video before moving forward with your corporate video production. It will help ensure that your final product is on target and effective.
2. Decide the length
There is no hard and fast rule when it comes to the length of your corporate video. However, as a general guideline, your script should be long enough to deliver your key message(s) while remaining concise and easy to follow.
You may need a more extended script if you have more complex information. On the other hand, if you’re introducing your company or showcasing a new product, a shorter script will suffice.
The important thing is to strike the right balance so that your corporate video is engaging and informative without being too long or drawn out. With that in mind, here are a few tips to help you determine the ideal script length for your next corporate video production:
- Start with a rough outline of what you want to cover in your video. It will give you a good starting point for estimating the length of your script.
- Remember that an online viewer’s average attention span is relatively short. As such, try to keep your corporate video under 5 minutes.
- If you have multiple messages or topics to cover, consider breaking up your content into multiple shorter videos rather than one long one. This way, viewers can watch each video separately and digest the information more easily.
- Remember that the visuals in your video (e.g., graphics, images, footage) will also play a role in conveying your message(s).
3. Brief it up
When you’re ready to start planning your corporate video project, the first step is to write a solid corporate video brief. This document will serve as a roadmap for the entire project and help ensure everyone involved is on the same page.
Here are some key elements to include in your corporate video production brief:
- Overview: Provide a brief overview of the project, including its purpose and intended audience.
- Objectives: Clearly state the objectives of the video, such as increasing brand awareness or showcasing a new product.
- Timeline: Outline the timeline for the project, including key milestones and deadlines.
- Budget: Include an estimated budget for the video, keeping in mind any potential cost-saving measures.
- Distribution: Determine how and where the video will be distributed, such as on social media or your website.
- Creative direction: Share your vision for the video’s style and tone, using examples if necessary.
- Messaging: Develop critical messages you want to communicate through the video.
4. Get a gripping hook
The first few seconds of your corporate video capture your viewers’ attention and keep them engaged. You must ensure you have a strong hook that will draw your viewers in and make them want to keep watching.
Some things to consider when creating your hook are:
- What is the overall message of your video?
- Who is your target audience?
- What will appeal to them?
Once you know the answers to these questions, you can start brainstorming ideas for an attention-grabbing hook. Some possibilities include using visually stunning or shocking footage, starting with a question or problem that needs solving or telling a personal story related to your company.
Whatever you choose, make sure it will grab your viewers’ attention and leave them wanting more.
5. Reduce the fluff
When creating a corporate video, being concise and to the point is crucial. It means cutting out any unnecessary information or “fluff.” Your video should be clear, concise, and to the point. It should not be full of technical jargon or sales pitches. Keep your corporate video short and sweet, and you’ll keep your viewers engaged.
6. An effective script makes it attractive.
Corporate video scripts can be long and complicated, or they can be short and to the point. Here are six tips on how to structure a strong corporate video script:
- Start with a bang: Grab the viewer’s attention from the beginning with an engaging opening scene.
- Get to the point: Cut straight to the chase and ensure your key message is clear and concise.
- Support your message with visuals: Use strong visuals throughout the video to support your key messages and keep the viewer engaged.
- Use testimonials wisely: If you use testimonials in your corporate video, ensure they’re relevant and add value to your story.
- Drive home your call to action: Make sure your call to action is clear, concise, and easy to understand.
- End on a high note: Leave the viewer a positive impression by ending your video on a high note.
7. Proofread your script
Your corporate video is only as strong as its script. Make sure you take the time to read your script aloud before filming begins. It will help you catch any errors and make necessary adjustments. Additionally, reading your script aloud will help you get a feel for the pacing and flow of the video.
8. It’s all about telling a story.
A corporate video is a great way to tell your brand’s story and connect with your audience personally. But to create a strong corporate video, you need to clearly understand your story and how to structure it to engage your viewers.
Six tips for creating a strong corporate video storyboard
- Start with the problem.
Your video should start by addressing the problem that your company solves. It will immediately capture the attention of your viewers and make them want to see how your company can help them.
- Introduce the team.
Your team makes your company unique, so introduce them in your video. It will give viewers a sense of whom they’re working with and make them feel more connected to your brand.
- Highlight customer success stories.
Nothing is more powerful than showing real examples of customers your product or service has helped. These stories will show viewers that you’re credible and trustworthy.
- Use data to support your claims.
The video you create for your company should be more than a collection of talking heads and stock footage. The content should be created with the data that backs up your claims, so viewers can better understand what’s being said and why it matters to them. This can be done by incorporating statistics, infographic, or visuals into the script.
- Talk about your USPs
A good USP will help people understand what makes your business different from the others on the market, which means it will help them decide whether to choose you over someone else. Your USP should be relevant to everyone, not just people who already know about your business—so it must be easy enough for anyone to understand!
- Call to action
Remember to include a call to action at the end of your video. If you don’t, it’ll be hard for viewers to know what steps they need to take next.
9. Let it Flow
A strong corporate video must ensure that the story flows smoothly. To do this, you’ll want to:
- Start with a clear purpose for your video.
- Note down the key point that you want to address in the video.
- Create a storyboard or treatment to visualize how your video will flow. It will help you ensure that your video has a natural progression and that each scene ties into the next.
By following these steps, you can be confident that your corporate video will have a strong, cohesive narrative that will engage and inform your audience.
10. Edit it well
If you’re happy with your corporate video, that’s great! But if not, don’t worry – there are many ways to improve it. Here are some tips:
- Edit, edit, edit. It’s important to get rid of any superfluous footage or dialogue. Every sequence of your video must show a clear message and a continuation to move forward.
- Pay attention to the audio. Make sure all the dialogue is clear and easy to hear. Background noise can be distracting and remove your video’s impact.
- Make sure the visuals are engaging. Use different camera angles and shots to keep the viewer interested. Bland visuals will make people lose interest in your video quickly.
- Keep it short and sweet. People have short attention spans, so making your video as concise as possible is essential while still conveying all the necessary information. Aim for two minutes or less if you can help it.
In the End
Ultimately, it’s all about knowing your target audience and talking to them like human beings. It’s about creating a story and making your audience care about that story. Viewers have short attention spans. That’s the reality of time, and it should never be ignored when it comes to marketing anything.
So make sure that your corporate video is succinct and to the point. It can be novel if you feel like it, but always keep the viewer’s attention in mind. Any good video will always engage an audience, and now that you know how it’s done, you should be able to create some amazing branded content for your company.
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