9 Types of Graphic Design to Create Impactful Content

Team Pepper
Posted on 12/05/226 min read
9 Types of Graphic Design to Create Impactful Content


Graphic design is one of the most important aspects of creating engaging and eye-catching content. It can be used to create visual representations of your ideas or make your content more appealing to readers.

Many different types of graphic design can be used to create engaging and eye-catching content. In this blog post, we will discuss 10 of the most popular types of graphic design. Each type has its own unique set of benefits and can be used in various ways to create stunning visuals. So, read on to learn about the different designs, whether you are looking to create an infographic, a banner ad, or just want some new ideas for your next project.

Graphic Design: Branding and Visual Identity

A brand is the most important asset you have. It defines who and what type of business people think they are interacting with when they see your logo, which means it can make all other aspects seem more meaningful in comparison.


Color choices matter because designers know that certain hues will always bring up collateral imagery depending on where consumers perceive them. For instance, red might be passionate, whereas green signifies trustworthy behavioral traits.

Creating a strong visual identity that people can recognize at a glance is critical for any business. A logo is the foundation of this identity, and it should be simple, memorable, and timeless.


The best types of graphic designs are often reductive, using clean lines and basic shapes to create an elegant mark that can be applied across a variety of media. Think of the Nike Swoosh, the Apple logo, or the FedEx arrow — all of these are instantly recognizable and have become synonymous with the brands they represent.

Your visual identity should be carried through to your marketing materials, from your website and social media assets to your business cards and email signature. Consistency is key here — if your branding is all over the place, people will have a hard time recognizing and remembering your company. But if you keep it consistent across all creative graphic design, you’ll create a strong visual identity that will help you stand out from the competition.

When experimenting with different types of graphic design, make sure to consider the following:

Audience: Who are you trying to reach with your branding?

Competitors: What do they look like, and how can you differentiate yourself?

Values: What are the core principles that guide your business?

● Story: What is the unique origin story of your company?

Answering these questions will help you develop a strong foundation for the types of design to choose from. Next, you can start to play around with different graphic design ideas, logo designs, types of graphic design styles, color schemes, and typography choices to find the right combination for your brand.



9 Types of Graphic Design

1. Marketing and advertising design

Graphic designers are in charge of creating advertisements and other marketing materials. It is among the most crucial types of graphic design. As a graphic designer, you will develop a visual identity for brands, such as logos or web designs. You may also work on large-scale art projects like murals that can be seen throughout cities. There’s also digital media work where you could specialize depending on what type interests you most!



You may find yourself designing traditional print ads but with an added twist: maybe one image looks cinematic while another relies more heavily upon color choices. Both would still have fonts used correctly, so readers know exactly where their attention needs.

2. User Interface graphic design

User interface (UI) graphic design is all about ensuring that the user experience (UX) of a website or app is as streamlined and intuitive as possible. UI designers work closely with UX designers to ensure that the end product is visually appealing and easy to use.




Some critical elements of UI design include:

Layout: How the various elements of the interface are arranged on the page

Typography: The choice and use of fonts

Color: The color scheme of the interface

● Icons: Graphical elements that represent various functions or states

3. Publication design

With the advancement in technology, digital media has taken over overprinting. On average, people spend about five hours looking at screens every day–with everything from newspapers to ebooks available at our fingertips!



Thankfully, publishing is one of the types of graphic design that is gaining more popularity because it offers an insight into how graphic designers work. Their magic can be seen easily online or absorbed as pulp magazines when printed for convenient reading later.

It is all about laying out easily digestible and visually appealing information. This could involve designing a magazine, laying out a book, or creating an infographic.

Examples of publication design




● Infographics

4. Packaging graphic design

Packaging graphic design is all about creating eye-catching and informative packaging for products. This could involve anything from designing packaging for a new food product to laying out the labels for a line of beauty products.

Package designers should always stay up-to-date with the latest trends and competitions. They have to work on a broad spectrum of projects to specialize in different types of industries depending on what’s needed for their company’s success.


The goal is not just to create innovative designs but ones that stand out from others. Thus, you need an excellent understanding of printing processes alongside skills when it comes time to make these print-ready files available at any given moment during the production process.

Examples of graphic packaging design

Food packaging

Beauty product packaging

● Retail product packaging

5. Motion graphic design

Motion graphic design is all about creating engaging and visually appealing video content. This could involve anything from designing the opening sequence for a TV show to creating an animated explainer video for a website.


You can think of motion graphics as an elevated version of old PowerPoint object animations and transitions, but they’re applicable for all your digital marketing content. They offer a way to breathe life into the material by applying them across different types, such as 2D vector files or 3D models; this will make you stand out among other online ads in terms of creativity.

Examples of motion graphic design

Title sequences

Animated explainer videos

Product demonstration videos

● Instructional videos

6. Environmental graphic design

Environmental graphic design is all about creating cohesive and visually appealing branding for physical spaces. Graphic designers are also responsible for creating an aesthetically pleasing environment where people can work or play.


A critical aspect of this job is wayfinding systems, such as signs that tell you what floor your office resides on and where all the bathrooms are located within a building, so visitors don’t get lost.

Examples of environmental graphic design


Wayfinding systems

Interior design

● Exhibit design

7. Art and Illustration

Graphic designers often use art and illustration to add visual interest to their designs. Illustrations are original graphical images that explain a concept or tell a story. Vector graphics, traditional drawings, and freehand digital illustrations can be considered illustrative material – but photographs cannot!

3D renderings sometimes get labeled as such, while animations might fall into this category if they’re made with computer software instead of hand-drawn animation footage like Disney movies used to do back in the classic days.

Examples of art and illustration

Custom illustrations



● Logos

8. Lettering design conceptual illustration

Graphic designers should have an excellent command of typography. They must know when and which font is the most appropriate for delivering their message so it can be effectively read by consumers, even if they hear your brand’s name.

Furthermore, graphic designers need strong knowledge about typefaces because one error with this could lead people to feel like they don’t care. This could involve creating a custom typeface for a poster to designing a wordmark.

Examples of lettering design

Custom typefaces


● Calligraphy

9. Photography & Image Editing

Graphic designers often use photography and image editing to add visual interest to their designs. This could involve anything from selecting photos for a brochure to retouching them.

Examples of photography and image editing:

Selecting photos

Retouching images

Cropping images

● Resizing images

To Sum Up

As you can see, there are many different types of graphic design. And within each type, there are endless possibilities for creativity and self-expression. So whatever your interests or goals, there’s sure to be a type of graphic design that’s right for you.

What types of graphic design do you find most interesting?


1. What is the most popular type of graphic design?

The most popular type of graphic design is probably web design. This is because web design encompasses a wide range of different kinds of design, from creating website layouts to designing logos and icons.

2. What is the purpose of graphic design?

The purpose of graphic design is to create visually appealing and cohesive designs that communicate a message or tell a story. Graphic design can be used to create a website layout all the way to design an infographic.