16 Evergreen Topics that Can Help You Overcome Writer’s Block | Pepper Content

16 Evergreen Topics that Can Help You Overcome Writer’s Block

Team Pepper
Team Pepper
Posted on 7/04/2112 min read
16 Evergreen Topics that Can Help You Overcome Writer’s Block

Almost seven million blog posts get published every single day. So many ideas! While some work well, others do not. When you keep writing blogs every day, you can run out of topics or ideas. You start feeling that you have exhausted your topic bank. Don’t panic. You can always rely on ‘evergreen content’ in such a case.

Table of Contents

  • Define Evergreen Content
  • Examples of Evergreen Content
  • Examples of Non-Evergreen Content
  • Why is Evergreen Content Important?
  • How to Find Evergreen Topics
    • Keyword research
    • Check your competitors
    • Answer questions
  • How to Create Evergreen Content
    • Unique content
    • Deliver ten times better content
    •  Emotional connection
    • Display authority
    • Repurpose content
  • 16 Evergreen Content Ideas
  1. Take notes from your personal experience
  2. Conduct your own research
  3. Come up with a how-to-guide
  4. 4 Useful tips are always helpful
  5. An opinion post always works
  6. Quotes or facts that resonate with the audience
  7. Case studies stating what went wrong
  8. Commentary on a famous podcast
  9. Talk about a famous day
  10. Write about writing
  11. Create a checklist
  12. Honest reviews trend
  13. Best free tools
  14. Books or movies for goals
  15. Let’s revisit history
  16. A tribute to someone you admire
  • 7 Live Best Evergreen Content Examples
  1. Example#1 – Neil Patel – How to Get More YouTube Views
  2. Example#2 – Backlinko- The Definitive Guide to Link Building
  3. Example#3 – AutoGrow – 10 Best Examples of Lead Magnets to Help You Get More Leads
  4. Example#4 – QuickSprout – How to Use Humor to Power Up Your Content Marketing
  5. Example#5 – Hootsuite – How to Write Effective CTAs On Social Media: A Guide For Marketers
  6. Example#6 – Marketing Land – A Field Guide to Amazon Advertising
  7. Example#7 – HubSpot – Data Visualization 101: How to Choose the Right Chart or Graph for Your Data
  • FAQs

Almost seven million blog posts get published every single day. So many ideas! While some work well, others do not. When you keep writing blogs every day, you can run out of topics or ideas. You start feeling that you have exhausted your topic bank. Don’t panic. You can always rely on ‘evergreen content’ in such a case.

Now, what is evergreen content? Just like the name suggests, it is timeless. It is a sure-shot method to create a blog, which you know your audience will enjoy because it is tried and tested. 

Define Evergreen Content

As the term goes, evergreen content is useful content that never gets outdated. It’s an effective content strategy that is helpful when writers hit creative fatigue or writer’s block. These types of evergreen topics always stay relevant to the readers and never fades away with the season or news cycle. The name ‘evergreen’ comes from evergreen trees or plants that retain their green leaves throughout the year.

Content that is evergreen consists of different formats such as infographics, videos, blog posts, and images. Other evergreen content ideas include:

  • Tutorials
  • Listicles
  • Tips and tricks
  • Product reviews
  • Guides
  • Testimonials
  • Frequently Asked Questions
  • Glossaries of phrases and terms
  • Industry resources

Content that is non-evergreen has an expiration date. These include statistical reports, news articles, and seasonal blogs. One great example of evergreen content is SmartMove’s infographic that shows renter trends. The title used does not have dated terms but uses smart wordings that do not need updating down the line. So, instead of using a title such as – “How to Attract and Keep a Renter in 2020.” They have made use of the following title – “How to Attract and Keep Today’s Renter.” 

Examples of Evergreen Content Ideas

Here are a few examples of some evergreen topics:

  • How to fry an egg – Eggs are an important part of most diets and a favorite meal for many. People are always going to continue eating eggs, and hence there will always be an interest in learning how to fry an egg.
  • How to lose weight – Regardless of the year, people are always looking for new ways to lose weight and stay fit.
  • Football scores – Football matches are played regularly, and die-hard football fans will always be interested in the latest football scores.

Examples of Non-Evergreen Topics

  •  Olympics – Winter and summer Olympics occur once every two years, so people wouldn’t be viewing this content throughout the year.
  • US presidential elections – Elections take place every four years. So, this content will stay relevant only for a specific time.
  • Where to buy easter eggs – People will check out this content just once a year during Easter. So, this type of content is not evergreen.   

Why Is Evergreen Content Important?

Content that is evergreen comes with many advantages, which is why it is important to include it in your content strategy. Here are some advantages of having an evergreen content strategy.

  •  Needs less work – Content that is used more becomes more valuable. The content you create does not need to be updated or changed often. This helps to save time and increases the ROI tremendously.
  • High search engine rankings – When it comes to the Google search engine, it does not rank outdated content. Evergreen content ideas are always timeless and high-quality. So, this type of content will always rank high in Google searches throughout.
  • Drives constant organic traffic – Since the best evergreen content always ranks high, it is found more and also drives organic traffic consistently in the long run without a drop rate or decline.
  • Builds backlinks – When you have high-quality and informative content, it increases other websites’ chances to link your content in their content topic or blogs.
  • Remains informative – Evergreen content ideas will always continue to be informative and useful to the audience. It will never become outdated.
  • Supports long-term SEO strategy – With different types of evergreen content, you can easily insert keywords and add internal links.

How to Find Evergreen Topics

Evergreen topics always retain the interest of the audience, including search volumes over a longer period. Some types of evergreen content include health, family, careers, and finance. These tend to work well because they are topics related to everyday life that are informative and useful to the audience. To ensure that you always find the perfect topics that attract your audience, you must check and see if the topic you choose will remain important for a long time. The below tips will help you find the best evergreen content.

  • Keyword research – Use keyword research tools to find keywords that drive traffic and help with search ranking. Tools such as SEMRush and Ahrefs are a good idea. Also, Google Trends can help when you’re looking for the most searched list of keywords.
  • Check your competitors – Always keep an eye on your competitor and review the content they produce. SEO tools can help you find the top pages by topics. Tools such as BuzzSumo will show you the number of backlinks and shares a particular article gets in a month after its publication.
  • Answer questions – Answering questions that the audience asks is one way to find different types of evergreen content. Performing searches on various public forums like Reddit and Quora to check out the audience’s questions will help you find the best evergreen content ideas.

How to Create Evergreen Content

Once you’ve got the topic ideas, it’s now time to go ahead and put your evergreen content ideas in action. Evergreen content does not necessarily need to be a blog or an article. You can make use of visuals, infographics, or video to create quality content.

 Here are a few tips:

  • Unique content – It’s always important to align the content you create to the brand’s voice. It must be unique to your brand. Since your content will be read for a longer time, make sure to represent the brand accurately.
  • Deliver ten times better content – The evergreen topics you choose must be ten times better content than other content shared online. Your content should be trustworthy, accurate, useful, and high-quality. Focus on content that answers a question or solves a problem.
  • Emotional connection – The content you create must be able to resonate with the audience. It should be able to build an emotional connection with the audience.
  • Display authority – To show yourself as an expert in your niche, offer well-researched and authoritative content.
  • Repurpose content – You can repurpose other evergreen content formats and turn them into videos or infographics.

Source

In this article, we discuss 16 such evergreen topics. What are they? Read on. 

16 Evergreen Content Ideas

1. Take notes from your personal experience

We all go through unique experiences throughout our lives. It can be both personal and professional. Talk about a scene that arouses curiosity in your audience. Make sure that there is a point to whatever it is you are saying. You need a moral of the story as well. This always works. People are more interested in lessons that we draw from our personal experiences. Think about writing about your experience as a first-time parent or 10 tips on traveling with less than Rs 10,000. 

Source

2. Conduct your own research

When something is original and written after conducting extensive research, that particular article becomes interesting. Let’s say you are writing about pregnancy. Talk to several gynecologists and pregnant women. Make your own notes and write something fully original and backed by research. Conducting research can also be done by reading books on a particular subject. Orbit media does this through surveying 1000+ blogs about their content to derive some particularly insightful statistics. 

3. Come up with a how-to guide

If you know how to do something, tell your audience about it. Everyone is looking to learn something or the other. Especially in this digital age, there is always an app or a tool that can be used to make your life a whole lot easier. Sharing your knowledge will bring in more traffic. This could be anything from ‘how to bake a raspberry cake’ to ‘how to make a social media calendar’.

Source

4. Useful tips are always helpful

One of the biggest advantages of creating a list of useful tips is; first, it is, of course, useful to your audience. Second, it is easy to read. Let’s say you write on pregnancy, and you list out 50 tips. Even someone who is not very interested in reading long articles will go through it. 

5. An opinion post always works

Sometimes, opinion posts are about gossip. You must have seen thousands of blogs and videos talking about Meghan Markle and Prince Harry, and the audience consumes all these forms of content because they want to know what the other person is thinking. You can share your opinion about basically anything. You can talk about the latest iPhone or the new movie you binge-watched this week. Take your pick.

6. Quotes or facts that resonate with the audience

One of the easiest and interesting articles is a bunch of facts or quotes by a famous person put together. Surprising facts or quotations make for a quick read and can attract a large group of people. Creating an article like this doesn’t take a lot of your time and works very well in writing social media content. 

Source

7. Case studies stating what went wrong

Failure is a great teacher. It can help your audience understand what to do and what not to do. Let’s say you create a case study about a business that went awry. It can help in teaching what one must avoid when they are taking the same route. 

Source

8. Commentary on a famous podcast

Not everyone can sit through a long podcast or a video. Some would rather choose to read it in a very compartmentalized article format. So, you can always give your commentary on a famous podcast or video. In fact, if it works, you can make it a weekly series. And most podcasts will have juicy chunks of content to make sure that you create fascinating articles out of those. 

9. Talk about a famous day

Do you know why we celebrate Mother’s Day? Or do you know why we have Earth Day? Well, most people don’t know the answers to these questions. In a year, we celebrate a plethora of ‘days’ connected to tech, family, planet, and so on. Pick your day.

Source

10. Write about writing 

Since you have been blogging for quite some time now, why not share some useful tips for beginners? It also creates trust value because your audience knows that you are writing about something you are familiar with. 

11. Create a checklist

Checklists are awesome. You can easily download them. You can create a checklist for just about anything. You can either add them as standalone or combine them with how-to blogs. This Ultimate Copy Checklist by Copyblogger has an excellent poster at the end that helps you get through the 51 questions that are mentioned in the article itself.

12. Honest reviews trend

Today, we are all looking for honest reviews online because half of them are paid ones. So, write reviews about products you have been using. It can be your mobile phone or a cosmetic you have recently purchased. 

13. Best free tools

There are a plethora of tools available online that can be useful for small businesses and individuals. For instance, Canva is a tool that helps you design great graphics free of cost, while Grammarly makes your articles better. So, write about such tools that are available free of cost. But the task does not end here. Keep updating these posts as time passes, and value add to this post by sharing tutorial screenshots, advantages, and disadvantages, videos, etc. 

14. Books or movies for goals

You can cite some books or movies that can help us set individual goals. For example, you can write about inspiring movies or useful books for entrepreneurs. The thumb rule is, write about ten such books or movies. 

Source

15. Let’s revisit history

If you have an interest in history, you will never run out of topics. Delve into the past and present your readers with some riveting information. You need not talk only about kings or queens. You can talk about the history of technology as well.

16. A tribute to someone you admire

We all have role models. It can be an actor, an entrepreneur, or just anyone. Write a fun piece about them. Talk about what it is about them that inspires you.

7 Live Best Evergreen Content Examples  

Check out the below evergreen content examples to find out why they worked.  

Example#1 – Neil Patel – How to Get More YouTube Views

Influencer and marketer Neil Patel, who manages Crazy Egg and Kissmetrics, often posts tutorials and how-to-do content on his blog. This article – How to Get More YouTube Views shows the importance of the YouTube platform as a great marketing tool.

Why it works: Patel’s post talks about important tactics that people can use on YouTube to make their videos popular on the platform. The tips he highlights do not get the viewers annoyed and also suggest avoiding clickbait when you’re titling your videos. Using the correct tags and sharing them on other platforms are other points to keep in mind. These tips are informative and can be used for Facebook and email marketing as well.

Example#2 – Backlinko – The Definitive Guide to Link Building

The guide consists of nine chapters that touch on some great points like Google updates and how they can affect you, email outreach importance, and why you must consider guest posts. Each chapter is laid out well, and the topics are broken down into hyperlinks and bullet points for easy and quick reading.

Why it works: Link building keeps on evolving, and all the points in this guide talk about marketing fundamentals. The guide gives valid information and can help readers strengthen their link-building and find a new audience to check out their content.

Example#3 – AutoGrow – 10 Best Examples of Lead Magnets to Help You Get More Leads

AutoGrow’s article is one of the best examples of a fantastic evergreen marketing strategy. Lead magnets entice customers by giving them an offer of value in exchange for their email addresses. The article gives 10 examples of different companies that actively use lead magnets for capturing more leads.

Why it works: Email marketing is still effective and is not going to disappear anytime soon. Lead magnets help with return customers and also give them a reminder as to why they have signed up. Discounts and free shipping are things that always attract return customers.

Example#4 – QuickSprout – How to Use Humor to Power Up Your Content Marketing

Another example of a smart evergreen content strategy is Neil Patel’s post – How to use humor to power up your content marketing. These informative and easy-to-read posts explain to the readers why humor is beneficial and important in content marketing. He puts down interesting ways how one can include humor when creating content without sacrificing the brand identity.

Why it works: People love laughing and smiling, and adding that in your content can be engaging and interesting for your audience. Adding some humor and life to a topic will always automatically bring your content to life and attract more people.

Example#5 – Hootsuite – How to Write Effective CTAs On Social Media: A Guide For Marketers

You probably are already aware of how to write a great call-to-action for your blog posts. But do you know how to write CTAs for Facebook and Twitter? The Hootsuite guide by Kaylynn Chong explains how to write CTAs that are perfect for these platforms. She talks about how clear links, using bold text occasionally, and language that isn’t too sales-centric can help on these platforms.

Why it works: CTAs are always necessary for marketing purposes. Social media channels like Facebook and Twitter are popular, and hence you should know how to write a good CTA that appeals to users on these platforms.

Example#6 – Marketing Land – A Field Guide to Amazon Advertising 

Amazon is visited by millions every day for shopping purposes. Hence, Amazon is a great way to connect and draw more people to your company. In this guide, David Rekuc talks about ways on how you can navigate through the Amazon website and see where exactly you can place your ads that resonate with the customers.

Why it works: Amazon continues to become more useful and popular. The guide helps businesses by explaining all the different types of ads suitable for marketing on the website. Ads such as headline ads, sponsored products, and product ads are some of the ads mentioned in the post.

Example#7 – Hubspot – Data Visualization 101: How to Choose the Right Chart or Graph for Your Data

Whether you’re looking to create reports or infographics, no one is interested in looking through pages of data. This could turn off your customers and get them frustrated. The how-to guide by Jami Oetting explains the various types of graphs and charts and when you should use them. She even goes a step forward and provides readers with examples of visual data that are not widely used, such as waterfall graphs, scatter plots, and stacked columns.

Why it works: When it comes to analytics, graphs and charts will always be used. Hence, this guide is handy if you’re new to making graphs and charts. It is also very good if you’re looking for a better understanding of analytics programs.

These are some of the evergreen topics and examples that can help you get over your writer’s block and keep you sorted for a few weeks. The goal is to keep creating. Consistency is the key to your writing success. 

FAQs

1. How to get over writer’s block?

Here are some useful tips:
Write. Express everything that comes to your mind on a piece of paper. Then start afresh. 
Take a break. Read a book, water a plant, or go on a full-on pilgrimage. Do that one thing that makes you the happiest. 
Define a routine. Discipline yourself when it comes to writing, like blocking time on your calendar.  
List down ideas. No matter how stupid those may sound. 

2. What is an evergreen topic? 

An evergreen topic is one that is always relevant to your audience. You can pop it out of nowhere and still ace the marketing game. No preacher could ever list down the ultimate ones for you because it is your story! Find the go-to topics that you are comfortable talking about, even in your sleep. 

3. What are the examples of evergreen content?

How-to guides  
A personal story/experience
FAQs or Q&A sessions 
A resource bank/toolkit 
Educational content 

4. What is an evergreen content marketing strategy? 

An evergreen content strategy is one that keeps evolving! Sounds ironic, doesn’t it? You must be aware of the fact that change is the only constant. Every product becomes irrelevant at some point in time. But, with constant upgrades, everything can last forever. Thus, it is good to have some topics in the bank. However, visiting your approach from time to time could ultimately save your alignment with the market. 

5. What is NOT evergreen content?

Any topic that can be rendered out-of-date within a yearly quarter or so. It becomes harder to keep up with the trends in a fast-paced social media audience with decreasing attention span. People rarely revisit content. To make sure that you leave a mark with yours, choose your topics wisely. Following the latest trends may help you go viral for a short amount of time, but posting relevant content consistently will bring you customer loyalty. 

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