30 SEO Fundamentals for Writing Long-Form Blog Posts | Pepper Content

30 SEO Fundamentals for Writing Long-Form Blog Posts

Team Pepper
Team Pepper
Posted on 28/08/218 min read
30 SEO Fundamentals for Writing Long-Form Blog Posts

Table of Contents Introduction SEO best practices for long-form blogging Keyword research Long-tail keywords H1 heading tag Supportive Subheadings Schema markup Sharing content Simple URL Outbound links Inbound links LSI keywords Right title label SEO friendly meta description Mobile friendly Loading speed Keywords in body text Start and end with main keyword Keyword density Reader… Continue reading 30 SEO Fundamentals for Writing Long-Form Blog Posts

Table of Contents

  • Introduction
  • SEO best practices for long-form blogging
  1. Keyword research
  2. Long-tail keywords
  3. H1 heading tag
  4. Supportive Subheadings
  5. Schema markup
  6. Sharing content
  7. Simple URL
  8. Outbound links
  9. Inbound links
  10. LSI keywords
  11. Right title label
  12. SEO friendly meta description
  13. Mobile friendly
  14. Loading speed
  15. Keywords in body text
  16. Start and end with main keyword
  17. Keyword density
  18. Reader intention
  19. LSI keywords in H2 subheading
  20. Include social media handles
  21. Be picky with anchor text
  22. Featured snippet
  23. Syndicate content
  24. Title modifiers
  25. Keep title tag and H1 a tad different
  26. Grab the attention of an influencer
  27. Content depth is important
  28. Understand what long-form blogging means
  29. Optimize images on your blog
  30. Impeccable grammar and spelling
  • Conclusion
  • Key takeaways
  • FAQs 

Today, readers need detailed responses to direct queries that they have. These detailed responses entail long-form content, which experts believe results in more followers. We can also see that a lot of people today are searching for long-tail keywords each day. Thus, it is time you revised your content strategy to match what readers are trying to find online.

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However, this long-form content has to be more about quality than quantity. Writing a long article without any depth of knowledge is not going to help you. So what does long-form content need? 

SEO Best Practices for Long-form Blogging

Have a look at these 30 SEO basics that will help you amplify your long-form blogging game: 

1. Keyword research

Even before starting work on your article, you need to do some research on your keywords so that you can decide on your long-form blogging content. These keywords will form the basis of the blog post and help you rank higher on Google, and get you more traffic. To find the right keywords for your topic, you can choose to go to SEMrush and Google Keyword Planner.

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2. Long-tail keywords

Long-tail keywords are the long keywords that try to answer specific questions of the readers. The best way to get your long-tail keywords is to Google your topic and scroll down to the bottom of the page. You will find related searches, and these can be the best long-tail keywords for your blog.

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3. H1 heading tag

Whenever a reader lands on your website, the first thing they notice is the H1 tag. H1 tag is nothing but the title of the blog, and getting it right is one of the most common blog optimization tips. It would be best to have a catchy and engaging H1 tag to capture the reader’s attention. The H1 tag should also be able to tell the reader what exactly the blog contains. Also, every content writer should always make sure to include a long-tailed keyword in their topic.

4. Supportive subheadings

Subheadings give structure and a smooth flow to a blog. Remember, while it is an SEO best practice for blogs to add use keywords in your subheadings, it is not necessary to. What’s important is that you write subheadings that are engaging and entice the reader to continue reading.

5. Schema markup

Schema Markup is a computation or a course of action of code lines that the search engines use to analyze your article. It isolates each piece of your long-form content and tells the engine the meaning of the different parts. It is pretty easy to understand how to use Schema Markup while uploading your content. Simply visit Google’s structured markup helper and start editing your webpage.

6. Sharing content

As a content writer, you aim to get new readers every day. The best way to achieve this is to share your content on multiple social media websites such as Facebook, Instagram, and any other social media that you prefer. Sharing your content can not only help in providing more backlinks but also helps in generating traffic for both your long-form and short-form content.

7. Simple URL

It is seen that more specific URLs work best to better customer experience and help you rank higher on search engines. Additionally, your URLs should contain your primary keyword or at least the long-tail keyword.

8. Outbound links

An aspect of SEO is to provide enough outbound links in your articles. These links could be either something you are trying to promote or different blogs that show various data in your writing. If you are promoting a product or service, you can also add affiliate links and earn some commission.

9. Inbound links

Along with outbound links, do not forget to include inbound or internal links. Try to connect one article to another and create a story using multiple articles, this is easier when you’re writing long-form content. In this way, the reader will be engaged with your blogs and move seamlessly from one topic to another.

10. LSI keywords

LSI keywords are nothing but Latent Semantic Indexing. These keywords help support your primary keyword. If your main keyword is ‘automobile,’ an example of some LSI expressions would be ‘car’ and ‘vehicles.’ The best way to get LSI keywords is by heading over to LSIGraph.com and type in your primary keyword.

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11. Right title label

The title of your blog is the main aspect that readers first notice. It should be intriguing as it would be the title of your blog entry in the search result pages. An ideal character count for an SEO-friendly title is 70 to 71 characters.

12. SEO-friendly meta description

The meta description and the title tag aid your page to rank higher. Ensure that your meta description relates to the title and clarifies a brief about your post.

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Meta Description streamlining rules:

  • Must be between 135 to 160 characters
  • Include keyword
  • Must depict the most essential information in the article

13. Mobile-friendly

Blog SEO best practices are not just about what you write but also how you present the content. Nowadays, most readers prefer to use their phones to read blogs. Therefore, your website should have a mobile-friendly theme. It should be able to quickly load on its screen while maintaining the appropriate aspect ratios.

14. Loading speed

Ensure that your website is well optimized. According to neilpatel.com, readers don’t wait for over three seconds for your website to load. 

Here are some tips to speed up your website loading: 

  • Use basic design.
  • Don’t overload with images and videos
  • Improve server reaction time
  • Use caches

15. Keywords in body text 

You can’t disregard adding your main keyword in various paragraphs of the blog. The main keyword should be present in the title, meta description, and body of the article to rank high. Sprinkling keywords is important for both long-form and short-form content, but ensure that they are incorporated naturally.

16. Start and end with the main keyword

The best SEO content writing tip is to use keywords effectively. The main keywords should come once in the first paragraph of the introduction and the last section of the conclusion.

17. Keyword density

The rate of appearance of a keyword in an article is called keyword density. For a piece of 500 words, you should use the keyword 3 to 5 times in the post. For an article of 1000 words, you should use the keyword 8 to 10 times. An ideal choice is to utilize the main keyword alongside LSI and long-tail keywords.

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18. Reader intention

A content writer should be mindful of the readers’ intention above all things to produce quality content that gains many views and traffic.

It is essential to try and understand the leading intention of the reader, whether it is to purchase a product or service, gain information or explore a different perspective towards a central idea. This will help you find the most relevant keywords for your long-form content.

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19. LSI \keywords in H2 subheadings

We have seen the importance of LSI keywords in an article. The placement of these keywords also plays a vital role in SEO. It is recommended to place the LSI keywords in at least one of the H2 subheadings.

20. Include social media handles

After the reader reads the article, they may be impressed with your long-form content and may want to follow your journey and get notified for future updates. Therefore, it is essential to add various social media handles where they can follow you for future content.

21. Be picky with anchor text

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It would be best if you were cautious on the off chance that you are utilizing the anchor text in your articles. Google checks for overuse of anchor text and may penalize you.

22. Featured snippet

According to Backlinko, featured snippets are short excerpts of text that appear at the top of Google’s search results to answer a searcher’s query quickly. Some common types of featured snippets are definitions, tables, steps, and lists.

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23. Syndicate content

Many content writers do not opt to syndicate their articles on various websites since they’re stressed over plagiarism. Try not to syndicate every piece you put out, yet share posts that you feel would hold any importance with specific crowds.

24. Title modifiers

The best practice in content writing is to use title modifiers. They are simple words that help give meaning to your titles. Some examples of title modifiers are best, easy, review, guide, and so on.

25. Keep title tag and H1 tad different

You should always make sure to use different titles for the title tag and H1 tags. But, make sure to use the main keyword in both at least once so that you get a higher rank on Google.

26. Grab the attention of an influencer

No matter what your content is about, there’s an influencer for every niche. So, what could be an easy way to get a backlink for your blog post? Sending it to an influencer, of course! But don’t ask them for a backlink outright; let them know that you’ve written a post that they may be interested in, and send them a link. If the influencer likes what you’ve written (which they should), you’ll get your desired link on their blog or in an Instagram post.

27. Content depth is important

When you’re writing long-form content, it has to go in-depth about the topic. You cannot touch upon the service and call it a day. Many users, when analyzing Google metrics and algorithms, have noticed that SEO long-form content seems to rank better when it is comprehensive and provides the user with useful information.

28. Understand what long-form blogging means

Take a look at a few long-form content examples to understand what is the ideal word count you should go for. Should you stick to a neat 2000+ words or go even further? Keep in mind, though, it is not just the length that counts, as mentioned earlier. Your content needs to be detailed enough to warrant the word count it’s at.

29. Optimize images on your blog

Most SEO tips for blog posts focus more on the text content rather than the images. However, providing an alternative description for your images, which includes the main keyword, can also help your blog rank higher. Make sure that you use words like image or picture along with the main keyword in the alt description, so Google doesn’t think you’re just stuffing keywords.

30. Impeccable spelling and grammar

High-quality content implies impeccable spelling and grammar, but it’s an important point to reiterate. Typos are the bane of everyone’s existence, but when they’re present in your final blog, it ends up harming your overall blog ranking. Going through pages of SEO content writing tips will not help you if you cannot use tools at your disposal to ensure that your content is as error-free as it can be.

Conclusion

If you haven’t thought about long-form articles, now is the right time to think about them. The 30 SEO essentials that we mentioned above should help you get the ideal outcomes. Remember, SEO is a strategy that gives your reward in the long run, and you need to monitor everything to produce higher traffic and keep up your page rank.

Key Takeaways

So, what should you remember about optimizing your content for long-form blogging?

  1. Structure your blog post well so that both users and search engines understand what your blog is about.
  2. Optimize your blog not only for keywords but length and depth as well.
  3. Share your content on social media platforms to help it get a wider reach.
  4. Don’t miss out on adding a meta title and meta description for your blog posts to help it rank higher.
  5. As always, make sure your blog is error-free, especially in the context of spelling and grammar.

FAQs

1. How many blog posts do you need for SEO?

Whether you mainly focus on SEO long-form content or dabble in both short-form and long-form content, it is important to be consistent when publishing your content after launch. Generally, most people find an increase in traffic after their first 24 blogs, which increases once you hit the 50 blogs mark, and so on. SEO long-form content tends to help your blog rank better, so try to invest your time in researching your content well.

2. What are some blog optimization tips for SEO?

SEO content writing tips can only help you so much if you aren’t able to connect with your audience. The best way to optimize your blog for search engines is to think about your posts carefully, conduct keyword research, structure your blog with compelling headlines, and then start writing your content. As you keep posting, you’ll be able to incorporate SEO best practices with your blogs effortlessly.

3. What should every blog post include?

Every blog post should include meta description, compelling headlines, engaging content and images, and finally, a compelling call to action. To get your blog to rank higher, it is crucial to include SEO best practices, especially when writing long-form content.

4. What is SEO-friendly content writing?

Among the overused SEO tips for blog posts is the overemphasis on keywords. Though they are important, SEO-friendly content writing is not just about incorporating keywords but about structuring your blog in a way to help Search Engines understand what your content is all about.

5. Is blogging good for SEO?

Blogs can help you rank higher as they often use on-page SEO tactics. Additionally, blogs can help you have a featured snippet when customers enter a query about your business. Always remember, content is king.

6. How do you write good SEO content?

Understanding good SEO content writing tips and techniques is crucial to create good SEO-friendly blogs. Begin by structuring your post properly and using keyword-rich phrases; keep your audience in mind when you are coming up with catchy titles and blog ideas.

7. How to structure a blog post?

A good blog post should start with an engaging introduction, include compelling headings, subheadings, and images, and should end with a great conclusion. Ensure that the content has impeccable grammar and spelling and includes as much information as necessary. Going through some examples of long-form content can help you understand how you should be structuring your blog posts.

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