10 Tips for Creating a Video Marketing Campaign

Using video marketing for your business can be a great way to increase brand awareness and visibility, connect with new potential customers, and increase customer loyalty. The video marketing campaigns on YouTube, Facebook, and other video sites are some of the most effective today, but the process behind creating them can be complex and overwhelming. As much fun as video marketing sounds, it takes a lot of hard work. So before you reach for your camera or microphone, make sure you prepare well in advance.

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This step-by-step guide will show you how to create your video marketing campaign using proven techniques. It will help you reach more viewers and boost your sales, whether you’re promoting a product or service or simply trying to increase brand awareness.

10 Tips for Creating an Effective Video Marketing Campaign

Video marketing is great for more than just promoting your product or service. It can help you reach a wider audience and spread awareness about your brand, increasing sales and customer loyalty. To produce good video content, you need an effective video marketing strategy—and it needs to be a well-thought-out one. Here are the ten tips you need to follow in order to develop a successful video marketing campaign strategy.

1. Define your target audience

Before creating any video content, you must define your target audience. You may think that everyone will want to watch what you have to say, but if your videos aren’t targeted toward specific people, they won’t get much attention.

2. Create content that is in sync with your brand

Video is a powerful way to communicate with your customers because of its visual nature. The better your videos look, the more likely people are to trust you and become your loyal customers. However, video content marketing goes beyond videos that are simply visually appealing. Your content also needs to match your brand voice.

3. Include powerful calls to action

A call to action (CTA) encourages viewers to take action by completing some activity. This could range from subscribing to your email list to purchasing something on your website. Integrating a strong CTA into your website means better chances of conversion.

4. Make videos easily accessible on mobile devices

Video marketing isn’t only meant for desktops anymore. Mobile devices are quickly becoming dominant, especially among younger generations. If you want to make sure your videos get seen, you need to make them accessible on mobile devices. For this, you must embrace mobile-responsive design. If you’re unsure about where to begin, you can approach a design service.

5. Don’t be afraid to experiment

Video marketing is still a relatively new concept, and there are many ways you can use video to market your business. Don’t be afraid to experiment with different types of videos until you find something that works for you. To begin with, there are explainer videos, unboxing videos, DIY videos, video interviews, behind-the-scenes videos, and more.

6. Incorporate user-generated content

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In video marketing terminology, user-generated content (UGC) refers to videos made by customers who love your products and want to share their experiences with others. UGC is a great way to build trust between your brand and potential customers, making the former perfect for video marketing campaigns.

7. Come up with a business case

Your business case is your elevator pitch. It would help if you convinced other people—investors, partners, or anyone else you’re working with—that what you’re doing is good for the bottom line.

Investing in videos can be expensive, so your plan should include cutting costs without hurting quality. For instance, if you’re producing an explainer video for an existing product, think about why it was important enough for someone to develop that product in the first place. Is there something unique about it? If so, highlight that aspect in your video. If not, consider making changes to improve the product’s appeal before you start filming.

Be sure to consider all aspects of production when creating your business case: what are you trying to accomplish? How will videos help achieve those goals? Whom will they reach? How much will they cost? Will they have any impact on sales or conversions? What are your long-term goals, and how do videos fit into them?

Once you’ve answered the above questions, develop a budget based on your answers. Remember that videos don’t always have to be elaborate productions; sometimes, simple animations work just as well as big-budget films. Think about where you can cut corners while still conveying your message effectively.

8. Optimize videos for search engines

SEO helps websites rank higher on search engines, such as Google, Bing, and Yahoo. Video SEO includes optimizing videos with keywords and other information to help them rank higher on search engines when someone searches for those terms.

9. Link videos to social media

Social media sites like Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc., are great places to post videos because they allow you to connect directly with your audience through comments and likes. So ensure you promote your videos on your social media handles.

10. Evaluate your success

Once you’ve posted your videos, it’s time to evaluate your success. Did your videos perform well? How many views and shares did they receive? These are some questions you need to ask yourself in order to improve your future video marketing efforts. Tubular Insights and Vidyard are two of the many tools you can use to assess your video marketing campaign’s performance.

3 Successful Video Marketing Campaigns

Successful video marketing campaigns are highly shareable. If you’re creating video content for your business, think about how you can incorporate elements that make it easy for viewers to forward your videos to their friends and family. Mentioned below are three examples of successful video marketing campaigns:

1. 25,915 Days by Reebok

The average human lives for 25,915 days. Through this campaign, Reebok showed us that that is the number of days you have to accomplish your goals and dreams, whether they are related to fitness or not. The video charts the journey of a woman who is passionate about running, only that it does so backward: it shows her running in her old age, all the way back to when she ran as a kid.

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This video campaign by Reebok encouraged people to share their stories about how fitness changed their lives by uploading a photo or video of themselves with the #HonorYourDays hashtag. They could share their stories on Facebook, Twitter, and Instagram.

2. #BetterForIt by Nike

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This series by Wieden+Kennedy uses honest humor to shed light on some of fitness culture’s biggest stereotypes. The brand did so by creating a series of short films that portrayed real women and their personalities, sharing stories about confidence, shame, judgment, and acceptance. The video sought to encourage women across borders to work out and get closer to their physical fitness goals, no matter how big or small.

3. #RebuildTheWorld by LEGO

In a bid to get people to be further in touch with their creative sides, LEGO launched the #RebuildTheWorld campaign. In the run-up to the campaign launch, the company posted an intriguing teaser video on Twitter.

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On the day of the launch, the full video was revealed. It is awash in colors, and follows a rabbit on an adventure. Brilliantly executed, this video marketing campaign sought to motivate users to unleash their wildest imaginations and have fun while at it.

Video marketing is an excellent way to promote your business, but there are many ways to go about it. The most important point to note is that you must know your goals and target audience in advance. Once you have these two things figured out, it’s time to brainstorm ideas for videos!

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