Did you know: WhatsApp’s net worth is higher than the GDP of many countries, according to facts.net.
WhatsApp is a tool that helps you stay in touch through text messages, video calls, and voice calls. WhatsApp statistics show that WhatsApp being ad-free is a significant reason this platform is favored, especially for international and group messaging. WhatsApp operates in two models, WhatsApp and WhatsApp business, with WhatsApp business being used by all, from small entities to large corporations.
Founded by Jan Koum and Brian Acton in 2009, WhatsApp joined the Facebook family in 2014. Here are 20 cool WhatsApp statistics of 2022 that all marketers should know about.
20 WhatsApp Statistics To Heed in 2022
Whatsapp statistics 2022 is fascinating. WhatsApp statistics can be broadly divided into three segments: WhatsApp user statistics, WhatsApp business statistics, and WhatsApp usage statistics.
- WhatsApp User Statistics
1. Most popular global mobile messaging apps.
As per Statista Research Department, with 2 billion users using WhatsApp every month, WhatsApp is one of the most popular mobile messaging apps worldwide. As per WhatsApp chat statistics, it leads the market, Messenger is second with 1.3 billion, and WeChat is close with over 1.2 billion users.
2. Third most popular social network worldwide.
Facebook (2.74 billion) and YouTube (2.29 billion) are more popular social platforms than WhatsApp (2 billion). As per WhatsApp user statistics, it is the third platform on the list.
3. Number of WhatsApp users worldwide.
WhatsApp has over 2 billion users worldwide. WhatsApp user statistics also show that these numbers have been increasing by half a billion every year, commanding a massive base of users.
4. Messages Sent via WhatsApp daily.
WhatsApp chat statistics show that it has achieved the figure of 100 billion daily WhatsApp messages. These include wide support for different formats like texts, images, videos, links, etc. Chat stats for WhatsApp also shows that, on average, users reply in less than a minute.
5. WhatsApp is the 4th most downloaded app.
According to WhatsApp statistics, WhatsApp Messenger has been downloaded 39 million times from Google Play (29 million installs) and App Store (ten million downloads). It was the 4th most downloaded app, just behind TikTok, Facebook, and Instagram.
- WhatsApp Business Statistics
6. There are over 50 million WhatsApp Business users.
The app has been an instant hit among businesses with direct and instant communication between consumers and brands, sharing status, automated replies, multimedia, and many more options. WhatsApp business has over 50 million monthly users, with India (15 million) and Brazil (5 million) at the top of the list.
7. Eight million business catalogs on WhatsApp.
WhatsApp statistics show it has 8 million business catalogs on the app. India again leads in this WhatsApp marketing statistics with1 million catalogs. WhatsApp statistics also show that this feature enables creators to manage their catalogs and provides the users with the opportunity to select several products in the carts.
8. WhatsApp lost millions of users in 2021.
Due to specific changes in policies, WhatsApp user statistics showed a significant drop in the total number of WhatsApp users. The changes were beneficial to digital marketers as they revolved around business messaging. Better data collection by this platform enables businesses to target their audiences better.
9. WhatsApp Business downloaded 18 million times.
WhatsApp Business, which helps manage business profiles and helps stay in touch with customers, was downloaded 18 million times with 16 million downloads from Google Play and 2 million installations from the App Store.
10. Using WhatsApp Business can streamline customer service by 225%.
WhatsApp business makes one-on-one communication easy with customers. According to WhatsApp business statistics by Tyntec, WhatsApp Business speeds up customer service by 225%. It is also said to improve conversion rates by 20% and increase sales by 27%.
11. Customer support is the most popular reason for contacting businesses on WhatsApp.
According to Statista, one of the most common reasons for getting WhatsApp businesses is customer support. Other causes include pre-sales support, community engagement, and after-sales brand awareness. You can use WhatsApp Business to nurture customers at every sales funnel stage.
12. 29% of WhatsApp users earn over $75000 per year.
WhatsApp statistics show that 29% of US adults using WhatsApp earn over $75k per year, making it the most popular income bracket among WhatsApp users. In addition, 23% earn under $30K, 20% make between $30K-50K, and 10% make between $50K-75K.
13. Send documents of up to 100 MB.
WhatsApp business is an excellent channel to send documents up to 100 MB. It includes PDF documents like business catalogs. You can also upload large files to Google Drive and share the link.
- WhatsApp Usage Statistics
14. The search volume for WhatsApp increased by 24.2% YOY.
The term “WhatsApp” was the seventh most popular search term. Google, Facebook, YouTube, you, weather, and translate appear before the term.
15. Users spend 18.6 hours per month on WhatsApp.
This WhatsApp usage statistics mean users spend 4.6 hours a week on WhatsApp for chats and calls.
16. You can have a conversation with 256 individuals at once.
As long as you have a Wi-Fi connection or data, WhatsApp allows you to converse with 256 people simultaneously. This is very helpful WhatsApp marketing statistics.
17. Highest penetration rate among users aged 26-35.
According to WhatsApp usage statistics in the US, 27% of users are between 26 and 35. The second most popular penetration of 20% is with the age group of 36-45, followed by 19% in 15-25.
18. Usage by country
India has the most number of WhatsApp users, rising at 16.6% every year, followed by Brazil. Indonesia is strongly growing its WhatsApp users and is a potential upcoming market. Indonesia ranks third after beating the USA, which now ranks fourth. These WhatsApp usage statistics by country can help you devise WhatsApp marketing strategies for business.
19. WhatsApp is available in 60 languages.
WhatsApp user growth has also been primarily due to its availability in multiple languages, making it convenient for users. WhatsApp statistics reports over 40 languages for iPhone users and up to 60 for Android phones.
20. WhatsApp’s usage is restricted to 6 countries.
Countries like the United Arab Emirates, China, North Korea, Iran, Cuba, and Syria have banned or restricted WhatsApp. In most of these countries, the restriction is either politics or censorship. Cuba, however, has a limitation because of infrastructural limits, with the internet being costly.
Applying WhatsApp Statistics in WhatsApp Marketing Strategy
WhatsApp business changed the marketing game by allowing marketers to connect with instant messengers. Using WhatsApp has multiple benefits in marketing, like relationship building with customers, high conversion rate, low marketing cost, etc.
WhatsApp marketing statistics is a powerful tool that helps create meaningful connections with the target audience. WhatsApp business statistics is not only a key part of the marketing strategy, but it also supports customer experience goals by adding value.
As per WhatsApp user statistics, text messages have a 98% open rate. Hence you can be sure customers will get your offers. For businesses looking to connect with audiences in developing countries, WhatsApp usage statistics prove that there are nearly 400 million monthly WhatsApp users in India and almost 100 million in Brazil.
WhatsApp chat stats have proven trendy due to its strict end-to-end encryption, unlimited user data, and ad-free policy. The WhatsApp statistics provide you with the data to start any marketing campaigns. You should incorporate WhatsApp into your business strategy after understanding WhatsApp business statistics, WhatsApp marketing statistics, and WhatsApp usage statistics by country, demographics, and number of downloads.
- WhatsApp currently tops the charts of messaging services.
- WhatsApp is Facebook’s biggest acquisition deal to this day.
- Five million businesses started using WhatsApp Business App within a year of launch.
- WhatsApp marketing statistics show that 80% of SMBs in India believe WhatsApp helps them grow their business.
- As per WhatsApp chat statistics, 100 billion messages are sent via WhatsApp every day.
- WhatsApp business statistics display that WhatsApp generated between $5 and $10 billion for Facebook in 2020.
- WhatsApp user statistics show that India, with nearly 400 million, has the most monthly active users.
India, with nearly 400 million users, tops the list. With WhatsApp installed on iOS and Android devices, India is considered the hub of instant messaging.
If you are using WhatsApp business, go to More Options > Settings > Business Settings > Statistics to see the WhatsApp user statistics.
As WhatsApp is an ad-free application, they earn money from WhatsApp Business. As business owners use it to stay in contact with their consumers, WhatsApp makes money by charging companies for slow replies.
WhatsApp chat statistics has over 2 billion active users globally on the messaging app. Today, it ranks among the most popular mobile messenger apps globally.
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