A Guide to Welcome Email Templates [With Examples]

Team Pepper
Posted on 1/04/227 min read
A Guide to Welcome Email Templates [With Examples]
Welcome emails templates are essential because they allow companies to lay the groundwork to build emails and eventually relationships with their customers and staff alike.

Table of Contents 

  • What is a Welcome Email? 
  • Components of a Welcome Email 
  • How to Write a Welcome Email: Follow These Tips 
  • 5 Examples of Excellent Welcome Email Templates for Inspiration 

As we’ve all heard before, making a strong first impression is key in every situation. When a corporation sends a welcome email to a new client, blog subscriber, or newsletter subscriber, it makes a positive first impression on that person.

It is the initial email conversation a corporation makes with a potential customer or client. This is often included in the onboarding email template that assists consumers in becoming familiar with the business.


What is a Welcome Email? 

New subscribers get a welcome email, which is one of the most important emails you’ll send them. In the case of an online shop, welcome emails are the messages you get after submitting your email address. 

You’ve probably received them in your inbox after creating an account or signing up for a newsletter. Video greetings, special offers, a sign-up form, or just a warm hello may all be included in welcome emails to help you create a connection with a new contact.


Components of a Welcome Email 

1. A single, unambiguous call-to-action

Your welcome email should include a single call to action (CTA) that encourages the potential consumer to test the app right away. Provide the user with a high-level overview of the app’s features and a call-to-action button. 

You aim to convert prospects, and you don’t want to lose out on this opportunity by sending out a welcome email. Don’t try to outsmart the CTA with your creativity. If you have all of the fundamentals correct, simplicity converts more effectively.

2. Set expectations 

A welcome series provides the ideal chance to establish the tone for the upcoming partnership while also informing participants of important actions or information. 

Sometimes this takes the shape of an interactive lesson that explains what to anticipate going ahead or offers instructions on how to utilize a product or service that has been recently acquired.

It is safe to argue that a welcome email series is an essential component of every successful email marketing campaign. Hopefully, you are using a welcome series as part of your email marketing strategy and strategy. 

If this is not the case, maybe you can use some of the concepts addressed here to build a solid foundation and framework. After all, you can never create a good first impression if you don’t try.

3. Provide access to useful resources

In your email, provide links to useful information about your app. These links should be placed in the center or at the bottom of the email, and they should be grouped as well. Some of the links you may want to add include instructional videos, tutorials, and other resources.

Don’t allow your consumers to figure out how to use your products independently—providing useful links assists in increasing conversions and decreasing support inquiries.

4. Powerful content

The importance of content cannot be overstated. Within the welcome series, the material should focus on a few important features: 

  • Value reinforcement content indicates to the customer that they made a wise choice to transact or sign up.
  • Informational content educates the consumer about the product or service. Companies should strive to provide content that proves their emails are worth engaging with from the first email and throughout the welcome series. Content can include a gentle reminder of how they’ve interacted with your brand, which resulted in this email being delivered to their inbox. 

Due to the increased number of emails customers receive, it is crucial to offer them information on how your connection came to be. 

  • Targeted content: Where feasible, attempt to have a single emphasis for each email in the series with one or two clear calls to action. 

This material should not overwhelm the reader with an excessive amount of information at one time. Finally, customize your message wherever feasible. Even a tailored subject line may improve open rates for each recipient.

5. Opt-out options

Provide users with a clear exit strategy. Incorporate “unsubscribe” options into all of your welcome emails to enable consumers to choose how much (or how little) interaction they want to receive from you in the future. 

If there’s one thing that may ruin a newly formed business connection, it’s a never-ending stream of emails that are impossible to stop. Always provide clients with an opportunity to opt-out.

How to Write a Welcome Email: Follow These Tips 

1. Be prompt 

To maximize the effectiveness of your welcome email, send it as soon as a subscriber engages with your company. Your organization’s name will still be fresh in the mind of your prospective new customer, increasing the likelihood that they will engage with you or possibly make a purchase as a result.

2. Make it bright and eye-catching.

Create an engaging experience with your welcome email template by including bright, eye-catching pictures that immediately catch the recipient’s attention. Distinct colors elicit different emotional responses from people. 

Maintain consistency with your identity, but don’t be hesitant to experiment with color and design for aesthetic appeal. With individuals receiving hundreds of emails every day, it’s critical to make a solid first impression in the inbox with a bold, responsive design that stands out. 

3. Make a gift suggestion.

Nothing says “welcome to our community” like a fantastic bargain, a healthy discount, or a free present to help you get started. New subscribers should be rewarded for joining your mailing list.

Moreover, it is a convenient approach to learning about what they are interested in (if you have permission to track that kind of thing).

4. Inform recipients of what they should do next.

Don’t make new subscribers sit around waiting. Instead, utilize your welcome email to propose your absolute best content to keep them engaged and interested in your future email marketing efforts. 

Include links to your old newsletters, finest blog articles, ebooks, videos, and other relevant stuff on your website.

5. Keep in mind that there are mobile users. 

While it is crucial to create a welcoming email that is visually appealing, it is also essential that it is used across all devices. Research has indicated that users who receive your email messages on their PC or laptop are three times more likely to click on a link than those who view them on their smartphone. 

Furthermore, 70 percent of readers will discard an email that isn’t properly formatted and optimized.

5 Examples of Excellent Welcome Email Templates For Inspiration



Although IKEA’s welcome email isn’t the most visually appealing on our list, it is nevertheless quite successful in attracting new customers. 

The welcome email sample from IKEA does not focus on a hard sale (e.g., “buy goods now!”) or on describing what they do (which is something IKEA undoubtedly expects the majority of people already know). Instead, it directs recipients to its other, lesser-known initiatives and content channels. 

For example, right at the top of the page is a call-to-action that outlines the importance of the organization’s member benefits program. A suggestion to visit their design blog and participate in their collaborative “Share Space” website is also included.

Even if you have no interest in any of it, IKEA’s welcome email sample makes it simple to join in and begin shopping (a login option is located right at the top of every page).

2. Fashion Ink 


This email quickly informs you why it has arrived in your inbox, using two polite greetings: “Thanks for joining up!” and “Welcome!” and a basic graphic to let you know what it is about.

The welcome email sample design includes the corporate logo at the top of the message and may be changed to match the colors of your company’s branding.

The CTAs in this welcome email template are subtle, but they fulfill their function by allowing the reader to readily notice the fashion store’s best-selling goods, which act as features and CTAs simultaneously.

3. Myntra


Myntra is the most popular fashion e-commerce website in the country. Take, for example, the company’s welcome email, from which we may draw some valuable lessons.

  • One of the biggest lessons from this email template is that your welcome email should be brief so that the relationship between you and your consumers does not lapse. 
  • The text should be aligned appropriately with graphics: In the Myntra email, you will notice that white-colored text overlays the white garments that the model is wearing. This kind of overlapping should not occur.

4. Royalty Soaps 

It is clear from this welcome email from Royalty Soaps that the company respects each member of their email list and treats them like a VIP. Also, if you look at the email design, you can see how the language and images work together to provide a pleasant outcome.


5. Pure Leaf


The email begins with the brand name; however, we may restructure it to one word or use consistent spacing throughout the message. A warm and conversational tone is instantly established with the second line, “Hi there!” 

However, addressing the reader by their first and last names will enhance the effectiveness of this phrase by adding a more personal touch.

Although it is uncommon for authors to put their bio in such a prominent position in an email, this email template f does so well. We appreciate that a picture, a name, a title, and a social media tag have been added. Bonus points for the fact that the picture seems to be in keeping with the brand’s color palette.

The Last Word

Last but not least, a welcome email provides you with the chance to establish a positive first impression on a new reader or client. It sets the tone for all subsequent contacts and ensures that you remain relevant in the customer’s mind.

And these tips and examples for welcome email templates are sure to get your creative juices flowing and eventually garner a positive response from customers. 

Key Takeaways 

  • Send a welcome email as soon as your membership is complete.
  • Make use of these emails to establish expectations.
  • Provide possibilities for further segmenting your email list in the future.
  • Inform subscribers of the advantages of being a member of your mailing list.
  • Personalize the messages in the welcome emails to make them more memorable.
  • Allow them to customize their email choices.
  • Sending a welcome email to a customer is an excellent way to build a connection.


1. What is the definition of an email template?

An email template is a preformatted and/or prewritten email that you may use to generate and send emails fast and in a standardized manner.

2. What characteristics distinguish an excellent email template?

When creating an email template, the most successful method is to start with solid email content. Uncluttered and unnecessary words must be avoided in a flawless, brief, crisp, and clear email. 

3. Should I use an email template to save time and effort?

A good email template will allow you to replicate your content on it and will display it on various devices and email services. 

4. What are the advantages of utilizing templates for email marketing campaigns?

1. Use a standardized template to insert your content without the hassles of designing it independently. 
2. You don’t have to create a new email template every time. 
3. All of the time saved may be put to better use creating content and taking care of other critical responsibilities. 
4. It’s a win-win situation for any company involved.