Social Media Marketing

Best Trending Instagram Hashtags for Better Reach in 2022

Team Pepper
Team Pepper
Posted on 9/05/228 min read
Best Trending Instagram Hashtags for Better Reach in 2022

As a visual platform, Instagram is great for sharing experiences and connecting with others. It is one of the largest growing social media platforms, with more than one billion users. Every business is looking for modern ways of Instagram marketing, and using trending Instagram hashtags is often successful.

Hashtags are a great way to increase the visibility of your posts and reach a larger audience. The platform has more than 500 million active users, so it’s important to use trending hashtags relevant to your brand or business. Popular Instagram hashtags can also be used for branding and advertising. 

You can post various fun content for your brand, including reels and live videos. And while great content does increase your chances to be seen, using relevant hashtags can boost your way forward. In this blog post, we will share some of the most popular Instagram hashtags and how you can use them to reach more people.

What’s a Trending Instagram Hashtag?

A hashtag is a keyword or phrase prefixed with the hash symbol (#) used on social media platforms such as Twitter, Instagram, and Facebook to identify messages on a specific topic. You can also use words, numbers, and emojis in the hashtags.

Hashtags allow users to follow specific conversations and trending topics to see what others are talking about. When utilized effectively, hashtags can increase reach and engagement for brands and cause people to become more interested in your content.

Using trending Instagram hashtags must be a part of your millennial marketing strategy. However, you must be careful to use them correctly, or they could deflect your brand’s purpose.

According to Instagram, you can use up to 30 hashtags on a regular post and 10 hashtags on a story. But that doesn’t mean you must use that many. Using two to three has become the sweet spot for top influencers in recent times. You can use it more or less depending on your unique needs. It’s good to test your hashtags before using them for important campaigns.

Keeping your hashtags simple and relevant to your niche is extremely important. Otherwise, you may be penalized by the Instagram algorithm or annoyed by followers. That said, let’s look at the most trending Instagram hashtags for 15 different content categories.

Most Popular Instagram Hashtags for Top 15 Categories

We have curated a list of the top 15 categories of content that are most popular on Instagram. Most people on the social media platform follow these hashtags regularly. Use them wisely to get the desired attention for your next marketing campaign.

1. Instagram fashion hashtags

Fashion is among the most popular segments in Instagram. With the growing network of fashion influencers, it is difficult to stand out from the crowd. Promote your brand on Instagram using relevant hashtags to reach your target audience. Many people follow these hashtags every day for fashion inspiration.

#instastyle

#outfitoftheday

#lookgoodfeelgood

#fashionphotography

#fashionblogger

#fashionista

#fashionable

#styleinspo

#fashionstyle

#fashiongram

#FashionAddict

#fashiondiaries

#styleinspo

#ootd

#outfitoftheday

#whatiwore

#currentlywearing

#teeninfluencer

#hijabfashion

#highfashion

#runwaymodel

2. Instagram food hashtags

Almost every Instagram user is a food lover. Either you love looking at recipes or cooking amazing dishes yourselves. Instagram can also be the perfect platform to promote your small business or bakery. Using the right hashtags can give your food pictures the attention they deserve.

#instafood

#foodphotography

#omnomnom

#foodporn

#goodeats

#homemade

#foodie

#eatstagram

#foodie

#deliciousfood

#foodpics

#healthyfood

#organic

#healthyeats

#vegetarian

#vegan

#glutenfree

#hungry

#madefromscratch

#veganbowls

#plantbased

#thekitchen

#food52

#wholefood

#comfortfood

#delhifoodie

#sandwiches

#pizzagram

#bakery

#cookies

3. Instagram travel hashtags

Content related to traveling can reach far and wide. Whether you found a cozy mountain-themed cafe in your city or had an adventurous trek, trending Instagram hashtags can help you get the right audience. Reach travelers or enthusiastic adventurers with the following hashtags.

#travel

#instatravel

#staycation

#travelbug

#solotravel

#travelgram

#Travelphotography

#traveltheworld

#holiday

#vacation

#tourist

#honeymoon

#traveltuesday

#wanderlust

#wanderlustwednesday

#sun

#travel_hubs

#wonderful_places

#earthpix

#worldplaces

#citybestplaces

#travelblogger

#travelindia

#travelingram

#traveladdict

#travelblog

4. Instagram contest hashtags

Organizing contests and giveaways are the best way to engage with your audience. You can set up some simple rules to enter the contest and send out rewards at the end of the contest. Setting up a contest is tough, but getting the right audience is even more difficult. Use trending Instagram hashtags to reach your target audience on time.

You can also create your hashtags by adding your brand name as the prefix. Or else, you can also create a campaign name that can be used as a hashtag for every participant to share.

#instacontest

#competitiontime

#instagiveaway

#contestalert

#contestentry

#competition

#contestgram

#competitionmod

#contestoftheday

#competitionseason

#contest

#[yourbrand]contest

#contests

#contestentry

#sweepstakes

#giveaway

#giveaways

#winitwednesday

#win

#unlimitedbeauty

#contestday

#contestfoto

#contestprepcoach

5. Instagram music hashtags

Instagram is among the best platforms for new artists to get followers. Musicians turn to this platform to get followers, likes, and shares. These hashtags can also be useful for your music-related page. Users love sharing short videos of musicians they like. So, if you upload a video teaser of your upcoming album, make sure to try these popular Instagram hashtags.

#musicislife

#newmusic

#musiclife

#musically

#musician

#instamusic

#musicvideo

#unplugged

#musicartist

#songwriter

#band

#artist

#itunes

#listen

#listeners

#listentothis

#lovethissong

#music

#musicaddict

#musicbusiness

#musiccity

#musicindustry

#reels

6. Instagram quotes hashtags

While you will find a lot of art, music, and travel content on Instagram, you will also come across much motivational content. Thoughts and quotes by famous people and philosophers are small things that make us hopeful every day.

Many people love checking quotes on Instagram to start their day positively. Try these hashtags if you own a motivational quotes page or just feel like sharing a quote that matches your brand ideology.

#quotestoliveby

#quotesoftheday

#quotestags

#positivevibes 

#quotesgram

#quotesandsayings

#quotesdaily

#quotesaboutlife

#writersofinstagram

#quotestagram

#lifequotes

#quotes 

#love 

#motivation 

#life 

#inspiration 

#instagood 

#motivationalquotes 

#quote 

#happiness 

#inspirationalquotes 

#believe 

#selflove

#quoteskpop

#successquotes

#quotestag

#selflovequotes

#poetrycommunity

7. Instagram business hashtags

Using trending Instagram hashtags can be very useful to reach people in business, clients, and hiring talent. Many B2B brands have started on Instagram to cater to small businesses and freelancers. You can reach your audience faster and grow your business with relevant hashtags.

#business

#entrepreneurlife

#businesslife

#businesstips

#networking

#businessminded

#enterprenuership

 #entrepreneursofinstagram

#startup

#businessideas

#branding

#beyourownboss

#entrepreneurspirit

 #entrepreneurmotivation

 #creativebusinessowner

 #businessgrowth

 #businesssuccess

#businessopportunity

#businesspassion

#businessopportunity

#businessinsider

#businessquote

8. Instagram photography hashtags

Instagram is all about pictures, and there are tons of stunning photographs on the platform. Every brand image is intricately connected to the quality of content they produce. Using the trending Instagram hashtags are also very important for photographers. If you’re looking to build your portfolio, here are some of the most popular Instagram hashtags.

#photography

#photooftheday

#portraitphotography

#photographer

#picoftheday

#travelphotography

#landscape

#JustGoShoot

#Snapshot

#photographylovers

#nature 

#nofilter

#life

#bestoftheday

#sky

#instapic

#travel

#art

#instadaily

#photosession

#photowall

#phototag_it

#photo_shortrip

#dog

#wildlifesafari

9. Instagram memes hashtags

We cannot think of Instagram without memes and funny videos. Even for brands and businesses, a well-timed joke can bring good attention. The best memes are created on hot and trending topics of the time. However, using trending Instagram hashtags play an important role in getting them viral. Check out these all-time favorite memes hashtags and start posting.

#memes

#funnymemes

#memesdaily

#dankmemes

#memestagram

#memereview

#memes

#dailymemes

#darkmemes

#memepage

#funny

#lol

#lmao

#humor

#comedy

#haha

#edgymemes

#jokes

#funnyvideos

10. Instagram fitness hashtags

Ever since the pandemic and quarantine, we all have realized the importance of fitness and health programs. Instagram is the perfect platform for fitness start-ups to grow. People check Instagram to get daily workout motivation. Fitness-related businesses can also profit by using the proper hashtag to reach the target audience. 

#fitnessexpert

#bodybuilding

#exercise

#gymlife

#healthylifestyle

#healthmotivation

#health

#gym

#training

#workout

#sport

#crossfit

#muscle

#fitfam

#personaltrainer

#fitnessmotivation

#fitnessgoals

11. Instagram beauty hashtags 

We are all becoming more and more aware of beauty routines and health regimes. Skincare and self-love have become a constant part of our lifestyle, and there is a lot of fun and inspiring content related to beauty on Instagram. With innovative and young influencers, the competition keeps growing. Try the following hashtags to grow your beauty brand.

#skincare

#beauty

#wellness

#wellnessroutine

#makeup

#personalcare

#selfcare

#selflove

#spaday

#skincareproducts

#cosmetics

#makeupartist

#skin

#beautybasics

#eyemakeup

#style

#hairstyle

#haircolor

12. Instagram artists hashtags

Instagram is the perfect place for artists. You can grow as an artist, collaborate with other people and brands, and help other artists grow. With today’s trending hashtags on Instagram, you can grow your brand and get better opportunities. 

#artist

#artoftheday

#artwork

#instaart

#artistsoninstagram

#artlife

#artgallery

#artistic

#artlovers

#artcollective

#instaartist

#artsy

#fineart

#artists

#arts

#artgallery

#artistsofinstagram

#artistsupport

#digitalartist

#artist_4_shoutout

#abstract_features

#artist_sharing

13. Instagram video hashtags

Video marketing has become the most important part of marketing strategies in 2022. The appeal of videos is much greater than text and images. Posting attractive videos can help enhance brand awareness and get you more followers on Instagram. Using relevant hashtags will give great exposure to a large network. 

#instavideo

#videooftheday

#videography

#igtv

#videoclip 

#videogram

#videoshoot

#videostar

#videos

#funnyvideo 

#instagramvideo 

#videomasak 

#viral

14. Instagram hashtags for bloggers

Are you a blogger looking to get more subscribers? Instagram can give be the best community. There are many types of bloggers growing on Instagram by posting content regularly. You can also get community support from other bloggers and writers. It’s an excellent place if you are looking to connect with brands and marketers. Check out these trending Instagram hashtags to find your target audience.

#bloggers

#blogpromotion

#lifestyleblog

#writingcommunity

#writersblock

#prose

#writerlife

#writersofinstagram

#instablogger

#instawriters

#mycreativebiz

#wordgasm

#words

#ontheblog

#lifestyleblogger

15. Trending Instagram hashtags miscellaneous

Apart from all the above categories, there are a plethora of niches getting popular on Instagram. The Instagram trends also keep changing instantly with time. However, there are some hashtags that are generally noticed to have great reach no matter what. Most of these top trending tags on Instagram are all about love, positivity, and happiness.

#love

#instagood

#photooftheday

#cute

#tbt

#fashion

#beautiful

#happy

#picoftheday

#selfie

#summer

#instadaily

#repost

#instalike

#family

#travel

#fitness

#lifeisgood

#instamood

#instapic

#nofilter

Trending Hashtags on Instagram Reels 

Instagram reels have grown massively in the past few months, and there’s no going back. Trends keep coming and going on IG reels, and it takes a lot to keep up with trends.

No matter what trend you follow, these are a few trending hashtags on Instagram reels that you can use for your posts across categories.

#reelsofinstagram

#reelsindia

#VideoOfTheDay

#reelsteady

#foryourpage

#instagramreels

#reelsofinstagram

#tiktokindia

#holareels

#fyp

#instareel

#reelsinsta

#reelsvideo

#bhfyp

How to Find the Best Instagram Hashtags for Your Brand?

While these are some of the best trending hashtags to use on the social media platform, you can always stay up to date by using IG features. You can get more hashtags with simple features like related hashtags or just search them up on top. It’s always a great idea to test out the best hashtags with subsequent posts.

Now that you know the top trending Instagram hashtags, you must know how to use them for your brand. As we said, don’t use too many hashtags. Keep them simple and to the point. Here are some tips and tricks that you can try.

Be aware of your competition

By checking on other brands and their campaigns, you will get a clear idea of what your audience is looking at. You can also find existing Instagram communities where you can connect. You can find these brands and hashtags by checking who follows which hashtag.

Check what hashtags your audience is using

Once you have found a list of followers, you can explore which other hashtags they follow. Add them to your own brand’s hashtag directory and use them as necessary.

Keep shuffling your hashtags

It’s not a good practice to use the same block of hashtag text for every post. It makes your post look bad and doesn’t help beat the algorithm. Therefore, it’s essential to keep changing your hashtags with every post. Always try to be relevant and stay focused on the topic.

Create branded hashtags

Using generic hashtags can be great to reach more audiences. But having branded hashtags can be helpful for brand-centered campaigns. Branded hashtags are a must for competitions and giveaway campaigns.

Avoid irrelevant and complicated words

You want to reach the general masses when you use hashtags. Accordingly, you should frame words that are easy to understand and use. You must also be careful of using banned hashtags and spam language. 

Keep a tab on insights

Every Instagram business profile gets a lot of valuable data, including data on hashtags. Keep checking your post insights and find the level of engagement you are getting. 

Source

Key Takeaways 

  • Instagram hashtags are short words and phrases used with the hashtag symbol to expand the reach of your content out of your followers’ list. 
  • Hashtag marketing can be a great strategy to connect with new audiences and expand your business. 
  • Some of the top categories on trending Instagram hashtags include fashion, food, travel, photography, fitness, business, etc.
  • Use branded hashtags for brand campaigns, including contests, giveaways, and brand events.
  • Keep your hashtags relevant to the theme and context of your content. Avoid using repetitive language with irrelevant, spammy content.
  • Check your hashtag insights with the Instagram business profile and keep changing them. This will help you get a clear idea of trending Instagram hashtags relevant to your brand.

Conclusion 

Hashtags are one of the most impressive features of Instagram and many other social media platforms. If used properly, they always ensure more exposure and engagement with your posts. Before you use a hashtag strategy, it’s important to know how hashtag pages work. If everything goes well, you can be among the top pages for the hashtag search.

Using trending Instagram hashtags, you must always be careful of your words. Keep your language simple, and always try to connect the hashtag to your brand. Avoid using repetitive and irrelevant words. Try these tips and tricks to get some real exposure on Instagram.

FAQs

1. How to find trending Instagram hashtags?

Search for a potential hashtag on Instagram, and you will find how many posts are using the hashtag. Being active on Instagram and looking at competitor posts will also give you a good understanding of trending Instagram hashtags. However, be careful while using these trends. They must be relevant to your brand identity.

2. How to hide Instagram hashtags for posting?

There are different ways to post hashtags on Instagram. As much as they are important, most people don’t like to show them to the audience. The easiest way is to post the hashtags in the comments after posting your professional content. This way, your audience won’t see the hashtags, and you will get the same benefits.

3. How many hashtags should I use for each post?

We would suggest not to use more than five hashtags for each post as per the current Instagram algorithm. Using too many hashtags can confuse the algorithm and ignore your post.

4. What is the best way to use branded hashtags?

Many modern marketing campaigns have started using their brand names in hashtags to make them more brand-oriented. It becomes easier for the audience to recognize your campaign and become a part of it. It also increases brand awareness, encouraging them to learn more about the brand.

5. How to search multiple hashtags on Instagram?

You can search for hashtags by typing the keywords on the Instagram search box. You will get many related hashtags along with the number of posts. You can also use online tools to get relevant keywords according to your industry and target audience.

6. What is the best way to use trending Instagram hashtags?

Trending Instagram hashtags are useful for retargeting your content to more people. It increases your chances of being seen by people who may or may not be on your follower list. Hashtags play an important role in major marketing campaigns based on social media. The best way to use them is by using the most relevant hashtags and keeping them to an optimum number.

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