Content writers are often required to work their linguistic flair to create engaging content on subjects beyond their areas of expertise. So, how does an experienced content writer handle a topic that he or she is not familiar with?
This blog has several tips, including those on handling unfamiliar subjects or topics, that can help content writers ace the art of masterly writing. So, here’s how you can go from being clueless to being an expert.
How to Write Compelling Content
The first step to creating compelling content, even on topics that you are unfamiliar with, is to ace the process of research and building resources. Content writing is not just about an impeccable selection of words and grammatically coherent sentences. Without any meat (read valuable information) to your content, your well-written piece will not have the right impact; in all likelihood, your target audience will reject your content.
So before you venture into writing on a new topic, consider the following steps.
- Take inspiration through quality research
If you are out of ideas or clueless about a particular topic, start reading up on the subject and researching. You can start by checking out online posts about the subject. Taking inspiration from other materials on the internet helps you understand the topic and which aspects need a particular focus. You can even leverage this as an opportunity to detect specific sub-topics that are not being talked about but are essential for the audience.
It’s okay to refer to other posts in your writing, but don’t forget to mention the sources or give credit to the original writers wherever necessary.
- Speak to experts
Another way to create content on a topic you are unfamiliar with is to speak to experts in the industry. Try finding some of the top influencers or market leaders in the industry and connect with them for your research. Speaking to experts and adding their views to your content does two things:
- It gets you the most unique and reliable content on the subject. All you have to do is ask the right questions to get your answers.
- It adds massive credibility to your content. By attributing this information to an industry veteran or a thought leader who’s an authority on the subject, you show that your content has enormous value.
- Follow the trends and stay updated
Another great way of finding information on a topic is to follow hashtags and influencers who specialize in this niche. By staying updated on the trends with regard to a particular topic, you can ensure that the most relevant and latest information is being shared.
Google, LinkedIn, Twitter, Quora, and other social platforms are great places to start with. What’s more, if your content revolves around what’s trending, it is likely to be seen by a wider audience.
- Know your audience
Before you write, take some time to understand who your target audience is. We cannot be writing for a generic reader if the content has to have an impact. Most publications and brands have target audiences. Know who your audience is and what they are looking for, and make sure your content has the material that appeals to them.
Also, be confident about what you want your target audience to be convinced about. Do your homework well.
- War of words
The internet today is flooded with all kinds of content and your target audience is likely to find a sea of information. What will help you stand out? Your words, your research, and your expertise. Simple.
Make sure you choose words that grab attention and follow a structure that holds your reader’s attention. Also, be aware of the vocabulary or industry-specific terminology that you are using. Your copy can only make an impact if it is coherent. Write simple, but write to create an impact.
- Write first, edit later
Many content writers tend to overthink and end up editing each sentence as they start writing. As many seasoned writers will suggest, you should write with your heart and let it flow. Edit later. You have to edit your own copies to get rid of errors.
- Use your own voice
To create content that is easy to read and follow, and also unique, it should be written in your own voice. Although you have research and references, content that doesn’t have a voice of its own cannot influence readers.
- Give finishing touches
Since the attention span of users is short nowadays, your content needs to have catchy headings. You need to grab attention. Period. Finally, make your content SEO-friendly. In other words, you need to make sure that your article or blog has the primary and secondary keywords and terminologies that are highly searched.
The strategies and tips mentioned in this blog are a great starting point. The end result depends on your ability to create content that is meaningful and valuable. And if you need newer ideas, get a virtual assistant to help you out. Take Peppertype.AI, for example. It can help you create an outstanding copy in just a few seconds.