Table of Content
- What Is Email Marketing?
- Tips On Firing Up Your Email Newsletter Marketing
- 15 Top Newsletters To Subscribe To In 2022
- Key Takeaways
In this article, we will give you a complete list of 15 top newsletters because here’s the fact, if done right, email marketing can be the most powerful tool to nurture your target audience and bring more conversions. Email marketing has a user base of over 4 billion people with an ROI of $38 for every dollar spent. Despite so many new social channels, email marketing is still beating every marketing channel like social media and SEO and ranking as the most effective one.
But email marketing is not that easy. You can’t just learn about it off an online course; it’s much more than that! It’s an unbeatable skill that you develop day by day by practicing, and one of the best ways to do it is to read the best newsletters by Industry experts.
Email marketing is the process of sending messages to your target audience and existing customers to build trust, increase your product/service awareness, nurture leads, and increase your conversion rates.
You can also use email marketing to promote your content. So let’s say if you published a new blog or a social media post or if you uploaded a new YouTube video, you can share all of them via your email newsletter to increase your content engagement rate.
Tips on Firing up Your Newsletter Marketing
Avoiding your email from going into a spam folder, ensuring high open rates, and reaching the right target audience, are just a few examples of the things that you need to take care of. To make your email marketing successful, you need to be very strategic. But, before we deep dive into tips for email marketing, let us show you some email marketing statistics.
Email marketing stats for B2B
- According to HubSpot research, 86% of professionals said email is their most preferred communication channel.
- According to Marketing Sherpa, 60% of marketers said email newsletter marketing has more positive ROI.
- According to Experian, emails with emojis in their subject line get 56% more open rates.
Email marketing stats for B2C
- According to HubSpot research, 78% of subscribers unsubscribed from an email list because they were receiving too many emails from that brand.
- According to the 360 Blog, 90% of B2C subscribers check their emails daily.
- According to QuickSprout, email subscribers share social media content 3X more than others.
Email marketing stats for eCommerce
- According to HubSpot research, surprisingly, 86% of subscribers like to receive a promotional email at least once a month from brands they subscribe to.
- According to HubSpot research, 58% of company revenue is generated from segmented emails.
Email marketing stats for real estate
- According to Benchmark, 53% of real estate companies get their email subscribers from their websites alone.
- According to Benchmark, 40% of real estate brands use list segmentation as a strategy for their email marketing campaign.
- According to HubSpot research, brands that produce blog posts get 2X more traffic through emails than brands that don’t.
- Focus on staying out of the spam folder. One of the most common practices of doing this is adding an ‘unsubscribe link’ in your emails.
- Define your email marketing goals and use them to create your marketing strategy.
- Send emails regularly to keep your leads warm and engaged. But keep in mind that regularly doesn’t mean every day, so don’t spam your subscribers by sending too many emails.
- Provide value to your target audience with every email. Otherwise, why would anyone like to open your emails?
- Design your campaigns based on only one objective because sending too many emails with too many offers only confuses your audience.
- Measure your KPIs; you are not sending these emails just to entertain your audience; you have some goals and need to complete them.
15 Top Newsletters to Subscribe to in 2022
Till now, you have read about the effectiveness of email marketing and how you can ace your email marketing game, but these tips are nothing if you don’t have the right skills or knowledge of email marketing.
And to learn that here’s the complete list of the 15 top newsletters to subscribe to and learn from.
1. The Daily Carnage
The Daily Carnage is one of the best newsletters if you want to learn about marketing daily, as it sends marketing-related content every day. It’s a free marketing newsletter that delivers content on various channels like blogs, podcasts, and videos.
REI is one of the best email newsletters if you want to learn how to promote products because it sends newsletters to promote its products with valuable content. And, yes, it’s absolutely free!
3. Morning Brew
This free daily email newsletter delivers the latest and most important business, tech, and financial news. Each Morning Brew email has different sections of marketing, real estate, stocks, etc. This gives more insight to the readers and looks more visually appealing, bringing them 1.9 million subscribers.
4. Austin Kleon
If you want to learn how to win your reader’s trust, you should subscribe to the Austin Kleon newsletter because it’s one of the best marketing newsletters. He writes in a conversational and friendly tone that doesn’t sound like a marketing email.
He shares about 10 interesting things he found in a week in his email newsletters. It’s a free email newsletter that is worth subscribing to.
5. HubSpot Marketing Blog
If you are a marketer and not following HubSpot, you are missing a lot! Yes, HubSpot is a treasure for marketers to learn and upskill.
HubSpot Marketing blog is a free marketing-oriented email newsletter that shares the most insightful news and updates about marketing. You will learn so many things that you probably cannot learn in a course as well.
If you guessed it’s a podcasting-oriented newsletter, then you are right! HotPod is one of the best newsletters to subscribe to if you are looking to start your podcast or are willing to make it even better because every week, HotPod shares two emails with a complete insight into podcast news and trends.
It’s a paid newsletter that costs you around $7/month or $70/year.
7. Buffer’s social media newsletter
Buffer’s social media newsletter is a complete resource for social media marketers, especially as it shares all the social media marketing tools and trends across all the social media platforms for absolutely free.
No doubt, it’s one of the best newsletters to subscribe to if social media marketing is your industry.
InVision shares a blog post every week on their website and sends a complete digest of their blog post in an email newsletter every week for free.
What makes it worth sharing is their writing style they mix their blog content with other marketing content and call to action (CTAs).
MarketingProfs sends you free email newsletters as much as you want to receive them, be it daily, weekly, biweekly, or monthly.
It includes marketing tips and news, which gives you a great insight into the overall marketing trends.
Fizzle has a blog and podcast, but they never mix their content with the emails. Their email’s content quality and writing style show that they write their email newsletters solely for their subscribers and not to promote their blog or podcast content.
It’s an entrepreneur’s aimed newsletter that shares weekly tips on building and scaling a business.
Their no-fluff content, copywriting, and formatting style make it one of the best marketing newsletters and worth subscribing to. And, interestingly, they provide you with so much value for free.
Medium is a well-known content publishing platform where tons of users publish their blogs daily. This makes it overwhelming for anyone looking to consume some great content.
But, Medium email newsletters make it easier for their users by sending daily or weekly (as per your choice) free newsletters with the most relatable content as per your interest.
BrainPickings email newsletters are a great source if you want to learn how to pack bulk and a wide variety of content in a single email. Every Sunday, they share the most exciting blog posts from the past week that are based on various topics such as art, science, design, philosophy, and psychology for free.
It’s also called ‘interestingness digest’ by the writers who write for it.
13. SaaS Weekly
SaaS Weekly is the ultimate newsletter for everyone in the SaaS industry. This email newsletter shares about business, product, and marketing growth in this email newsletter. It also includes ‘Tip of the Week,’ which is a growth hacking tip and is highly helpful for SaaS professionals.
SaaS Weekly is one of the best newsletters to subscribe to if you belong to the SaaS industry.
This is a daily email newsletter written by Dave Pell. He has excellent copywriting skills, which means you should consider this email newsletter to subscribe to if you want to get better with your email copywriting skills.
Every day, he shares the ten most fascinating stories he found on the internet for absolutely free, giving you amazing insights from the marketing industry.
15. Community. is
It is a free email newsletter especially created for those who “put people at the center of their work.” It’s an exciting concept that helps them to share a large audience.
This email newsletter is for everyone, a community manager at startups or a marketer.
As Community.is share a vast range of content, they have segmented their emails into short, mid, and long. Depending upon the willingness to learn and requirement of knowledge, their users can read the emails at their convenience.
As a marketer, you should consider this email newsletter to subscribe to learn the art of formatting.
- With over 4 billion worldwide users, email marketing is a great and the easiest way to reach your customers. Also, on average, emails have an ROI of 3,800% as it generates $38 on every dollar spent, which shows that two-thirds of customers are converted by email marketing campaigns. According to McKinsey & Company, emails are 40X more effective in customer acquisition even if you combine Twitter and Facebook.
- Defining your target audience/buyer persona can be a game-changing strategy for your marketing campaign, as it helps to build a sure-shot strategy. You will also be able to create your emails as per your audience’s needs and requirements.
- To ensure that you are getting your desired results from email marketing campaigns, keep the points in mind that we’ve shared.
- As a marketer, you need to be updated with the latest marketing trends and news, and nothing can be more beneficial than a newsletter that sends you the exact information you need. Just make sure that you subscribe to only those newsletters that align with your industry needs.
- Pay attention to your KPIs as you need to track your email campaigns to ensure that your campaign is going in the right direction or not.
There are many top email marketing newsletters to subscribe to if you want to leverage the email marketing industry and become a professional.
As a digital marketer, you should have an excellent knowledge of email marketing, and you should be aware that email marketing delivers excellent results if done right!
Email marketing shouldn’t be too complicated; all you need to remember is that you are connecting with humans, so treat them well and politely. A great email educates and doesn’t sell.
Email newsletters are highly effective even if there are so many other social media and communication channels. Statistics show emails are 40X more effective than Facebook and Twitter combined in customer acquisition.
Email marketing has numerous benefits as it helps businesses build one on one relationships, nurture their target audience, get more leads, drive more conversions, and recover abandoned carts.
Email marketing is not so arduous, but it’s not a piece of cake either. Here are the 6 steps that you need to take to create your email marketing strategy:
1. Define your audience
2. Determine your goals
3. Create a lead magnet
4. Select your email campaign type
5. Make a schedule of emails
6. Measure your results
– By selling your products/services
– By being an affiliate and selling other people’s products/services
– By having a cart abandoned plan
– By upselling (a sales technique in which customers are persuaded to buy more expensive and premium products/services of chosen items or other add-ons.)
– By cross-selling (a sales technique in which an existing customer is persuaded to buy additional products)
You can send email newsletters to your subscribers by using any email marketing tool such as Mailchimp, Convertkit, SendX, etc.
Add a section of your social media posts in your newsletter with shareable links and ask your subscribers to share them on their social media handles. But, keep in mind that your social media posts should be relatable and valuable for your customers.
You can use any email marketing tool as most of them offer some features up to a certain number of subscribers for free. Some of them also offer a limited free trial. For instance, Mailchimp offers free services to up to 2000 subscribers, Convertkit offers free services to up to 1000 subscribers, and SendX offers a 14-day free trial.