Table of Contents
- 11 Tips to Repurpose Your Content
- Key Takeaways
The task of creating original content regularly can seem daunting even for seasoned bloggers. Just step aside from writing content for a while, and think of how to update blogs through content repurposing instead. Once you learn the tips to repurpose blogs, you’ll get the answer to the question that’s been nagging you for a long, which is, “How to update old blog posts?”
11 Tips to Repurpose Your Content
Repurposing blogs is no longer a challenging task, as there are several ways to do it. One of the best content repurposing examples is turning your content into infographics or video scripts to give it a new lease of life. Never discard old content, thinking it is no longer of any use. In this section, we explore the various ways in which you can repurpose your content to share with your target audience.
1. Elaborate on your topic
When your blog post is already trending, why leave it at that? Delve into the topic further to discover interesting tidbits to add to it and make it even more engaging. The very idea of content repurposing is to breathe new life into a piece, and the best way to do it is to expand your topic.
It is a good idea to repurpose your listicles into independent posts, which allows you to expand on your old topic as well as share more interesting information with your target audience.
2. Turn your blog posts into infographics
Another brilliant way of content repurposing is turning your blogs into a series of infographics to post on social media. It is the easiest way to share complex content as visual treats.
What’s more, you can do it even if you are not a graphic designer. It is easy to use a tool like Canva to convert your blogs into infographics. Since you can’t elaborate much on the topic, you’ll have to focus on the essence of it.
3. Repost and reshare on social media
As mentioned earlier, reposting and resharing your content gives it a new lease of life. And doing it on social media ensures your content gets a wider reach because that’s where the crowd is.
You can target various age groups and demographics on different social media platforms to reach out to people who haven’t heard of your brand yet. Moreover, resharing blog posts on social media helps with your link-building efforts, thereby boosting traffic to your website.
4. Create an ebook from the existing content
Another excellent way to repurpose your content is to create an ebook from a set of blogs. Ebooks help you gain authority and establish your credibility. Even a single blog post can make an excellent ebook, provided it is well-written. You can share a downloadable ebook through an email newsletter with a call-to-action that promises useful information. Of course, you need to delve deeper and research well before getting down to creating your ebook, as you need solid data to back your information.
5. Try guest posting
Guest posting is probably one of the easiest ways to repurpose blogs. It gives you a chance to use your old content to generate fresh ideas. Since you have done the research already, it is easy to repurpose it by introducing a few new ideas. Lead the way by showing other bloggers how to guest post, and earn backlinks in the process.
6. Create online training courses
Did you know it is easy to convert your old blogs into online training courses? This is especially true for blogs with popular, evergreen topics. For instance, if you have written a blog describing the benefits of responsive web design, you can convert each of the benefits into an online session. This way, it is easy to present yourself as an authority and share gainful knowledge with your target audience.
7. Convert your blog into a video script
Converting your blog into a script allows you to try out a new type of content. All you must do is break down your content to extract the core ideas, and use them to create a new script for a video.
Today, with attention spans dwindling, videos are the best way to grab the attention of your target audience. Converting your existing blog into a script for a video is one of the best content repurposing examples.
8. Rehash old articles
Your content calendar may say an article is outdated. However, you can always repurpose it to create new content. All you need to do is add the latest updates, statistics, and developments to your old articles and repost them as new. Your readers will appreciate you for sharing fresh content, not knowing it is old wine in a new bottle.
9. Create slide decks
Presenting your content as slides is a great way to give your target audience a visual treat that’s informative. You get a chance to break down your content into manageable chunks of information that are easy to understand.
Presentations are one of the best content repurposing examples that let you share complex concepts as easy-to-understand visuals. Besides posting your slide decks on social media, you can post them on more relevant platforms like SlideShare to reach new audiences.
10. Create end-of-year roundups
A great way to end the year is to present a collection of your old posts as an end-of-year roundup post. However, it is imperative you find a relevant topic for the roundup post. The best place to find out the pain points of various groups and individuals is Quora. You may also want to take a second look at all your old blog posts and segregate the ones relating to a particular subject.
11. Present a content series
Creating and presenting a content series is an excellent way to repurpose blogs (or all your old content). If you have already written several pieces focusing on a particular problem, they can make excellent examples of content series.
- Evergreen content is everlasting content, so don’t ever trash it.
- It is easy to repurpose blogs. All you need to do is update it with new statistics and information.
- Repurposing content helps you gain relief from the humdrum of creating content regularly.
There are several ways to repurpose blogs and reuse them as new. Turning them into visual treats is probably one of the best options, as videos, images, and infographics are more popular, given the falling rate of attention spans. You can also add new life to your old blogs by creating a content series or year-end roundup post.
One of the best ways to update old blog posts is to turn them into podcasts. You can also repurpose your content by turning your internal data into interesting case studies. One of the best content repurposing examples is using your blog content for video content.
You can also consider gathering your old content and publishing it as an ebook. Other content repurposing examples include using your old content as testimonials for posting on social media. Using statistics from your old content to publish as social media content is another excellent example of content repurposing.
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