We are in an era of knowledge and speed; so everyone wants to gain all that they can in the earliest possible time. This has led to increased challenges in attracting the audience’s attention, and now it is crucial to create a compelling marketing strategy, which can be the difference between a brand’s success and obscurity.
And along with this, you will have to ensure that the content is spread effectively across multiple channels. Some of the best content marketing tools are available for this purpose. But probably even more important are content marketing platforms, which allow for end-to-end content marketing practices. Through this blog, we will discuss the seven most effective content marketing platforms, which will make boosting your content marketing strategy a child’s play.
The Role of Effective Content Marketing Platforms
A content marketing platform is a centralized system that enables teams to create better methods for creating high-quality online content and streamlining the execution of a content marketing strategy. In this way, a solid platform (or two) makes your marketing staff’s job easier.
To begin with, the platform helps build a data-driven supply chain by showing what works and what does not. It then assists you with content strategy, planning, and reporting. Finally, you may tailor processes to each category of material.
Driving online traffic to your website is very straightforward, which includes optimizing content using relevant keywords that prospective buyers are searching for on a search engine. And by a search engine, we mostly mean Google. Because Google accounts for nearly all (94%) of search engine traffic, organizations will profit the most by adhering to their SEO standards.
Google will crawl and rank such information based on its relevance, quality, and usefulness.
Prioritizing content marketing in your SEO plan will result in fresh, informative material that uses your most valuable keywords. Material marketing will provide value to your website rather than over-optimizing your existing material, which can eventually harm your search rating. And the best marketing tools will help execute SEO.
The Significance and Benefits of Content Marketing
Content marketing is vital because it helps you create trust, develop connections, enhance conversions, and create leads by answering your audience’s queries. Customers nowadays demand superior, consistent content from their desired brands.
Some of the benefits of content marketing are:
- Customers stick around for long
Quality content not only drives traffic to your website but also keeps the audience coming back for more. In other words, creating good content consistently may help businesses create customer loyalty. Businesses may build great relationships with their consumers by offering useful information and addressing customer pain points. Having your content appear at the right time, at the right place, and with the right audience will build your brand’s reputation very well.
- Improves rankings
Better content quality means that search engines are more likely to rank it first during searches. Given the significance of those user clicks, websites increasingly rely on SEO (and even hire an SEO company) to maintain their sites search-friendly.
- Boosts sales
Conversions are influenced by the material you publish. Businesses may boost their chances of converting leads into paying customers by enticing and nurturing them with quality content, resulting in greater sales and income.
- Social media engagement
Creating shareable content may also assist businesses in increasing their social media engagement. Companies can enhance brand visibility and social media following by putting out content that is relevant and entertaining for their target audience and furthermore encouraging their followers to share it.
- Increase brand awareness
Creating and distributing useful content may help firms raise brand recognition. Businesses may have themselves as thought leaders in their respective sectors, simultaneously creating trust with their target audience by delivering relevant information.
The Top 7 Most Effective Content Marketing Platforms
Scatter is an enterprise solution designed specifically for digital and content marketing teams. It increases the efficiency of your digital marketing team by organizing the content generation process. Scatter was founded in 2014 and is now one of India’s leading content marketing firms.
The team of 52 people works across Bengaluru, Dubai, Mumbai, and New Delhi. Scatter collaborates with businesses to find content possibilities and establish a content marketing strategy for creating and distributing content across several media. Scatter has worked with companies like Airtel, Ford, HP, Honda, Lenovo, Microsoft, Samsung, and IBM.
2. LexiConn Content
Founded in 2008, LexiConn now serves both B2B and B2C companies and is now one of India’s biggest content marketing firms, having served over 600 customers in 20 countries. It offers a comprehensive array of content marketing services on a retainer and project basis to assist customers in scaling their content marketing activities. LexiConn has worked with leading Indian brands such as Bharat Petroleum, Zee5, Aditya Birla Group, ICICI Bank, and more.
Based in Bengaluru, Wordplay Content helps companies become successful brands on the web by creating customer trust and generating online traffic. The services here include product description writing, copywriting, SEO articles, infographics, subject matter content, and more. The brand has worked with leading clients such as Fab India, Myntra, Amazon, Titan, Swiggy, etc.
4. Pepper CMP
Pepper’s CMP utilizes the capabilities of its AI-powered content assistant, Peppertype.ai, and creates never-before-seen workflows to manage content from strategy to analytics, all within one tool. It is also home to the most efficient tools in the hands of a marketer.
Instead of function-first, it is built with a workflow-first approach, keeping the marketer at the front and center. Pepper’s 150,000+ expert creative talent marketplace combined with the capabilities of the Content Marketing Platform enables customers to create easy content briefs, find the right creators for the job, and track the delivery and monitor quality, all within the platform.
The CMP has seamless workflows integrated with tools such as SEMrush, Google Analytics, Copyscape, Grammarly, and WordPress, to name a few. As and when the need arises in the content marketing process, each tool presents itself – almost like magic.
Hubspot is an inbound marketing solution that also serves as a content platform for sales and CRM (customer relationship management) and was founded in the year 2006. It enables marketers to develop high-quality content, target customers, and efficiently manage their contact lists. It offers a full-funnel marketing solution that allows marketers to use existing marketing tools and apps to create, manage, and deliver emails. HubSpot has worked with clients like Mitsubishi, Shell, US Air Force, PhRMA, and Walmart.
CoSchedule is a content marketing software that streamlines the planning and scheduling of content. Its editorial calendar allows organizations to prepare content ahead of time and communicate in real-time with team members. CoSchedule connects with a variety of marketing tools, including WordPress, Google Analytics, and social media networks, giving it a flexible platform for managing all facets of a content marketing plan. CoSchedule has grown by 50+ workers, innumerable features, new products, and thousands of free marketing tools since 2013. It has worked with Unicef, Forbes, P&G, Yamaha, etc.
Semrush is a content marketing platform in the sense that it provides all of the tools required for success. The program was first designed as a search engine marketing tool, including SEO and sponsored search capabilities. They also have exceptional social media management skills. Businesses may use it to detect hot topics and optimize content to rank higher in search engine results. SEMrush also provides a variety of performance-tracking tools, such as backlink analysis, site auditing, and competition research. It is trusted by the world’s leading brands like Tesla, Decathlon, Vodafone, Quora, etc.
The seven effective content marketing platforms mentioned in this article provide a variety of features and benefits that can help you improve your content marketing approach in 2023. Through these, you can increase your brand’s visibility, identity, and reputation. As a result, we suggest assessing your demands and picking the platforms that best fulfill them. You can generate and distribute great content that engages your target audience and promotes company success with the correct content marketing tools in place.
Content marketing platforms are tools that help businesses create, manage, and distribute content. Visually, they often look like a cross between a traditional CMS and a social media platform. Functionally, they provide a way for businesses to produce and publish content, track its performance, and make improvements over time.
The best platforms for content marketing are:
6. Pepper CMP
Content marketing tools offer assistance with content creation, optimization, distribution, publishing, and measurement. Their purpose is to help marketers derive the desired results from their content.
A few effective content marketing strategies include:
1. Personalize your content
2. Research your competitors’ strategies
3. Create catchy headlines
4. Include visual elements
5. Harness the power of influencers
6. Leverage local SEO
The price range of content marketing software is broad. Prices start from as low as $10 per month (for StoryChief) to $199.95 per month (for SEMrush). While vetting software, focus on your marketing budget and goals.
A content marketing strategy is an approach to creating and distributing relevant and valuable content with the aim of attracting, engaging, and ultimately converting audiences.
The major benefits of effective content marketing are:
1. Improves audience retention
2. Drives traffic to your website
3. Establishes consumer trust
4. Generate quality leads
5. Boosts conversions
6. Supports your SEO efforts
7. Builds your industry authority
Of the above brands, LexiConn, Wordplay, Pepper CMP, and Scatter are Indian content marketing platforms.
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