Social Media Marketing

How to Start a Successful Pet Page on Instagram

Team Pepper
Posted on 5/05/226 min read
How to Start a Successful Pet Page on Instagram
Are you looking to start a pet page on Instagram? If yes, here’s everything you need to know to get started.

As a proud pet owner, you must have wondered if your dog compares to the new generation set of Instagram pets. Today, you can find plenty of pet pages on Instagram. Dog pages on Instagram, especially, are quite popular, and you can find a lot of these pages posting great content. Opening a pet page on Instagram is the same procedure as making an Instagram account for yourself.

However, you may have to put in a little more work if you’re looking to gain followers. Apart from adding cute dog pictures, you can also make money from the dog Instagram pages through Instagram marketing models. If you want the internet to appreciate your dog just like you do, then here are some tips and tricks on how to start a successful pet page on Instagram.

8 Tips to Create an Instagram Pet Page

Here are some handy tips on how to create a pet page.

1. Select a unique theme

Having a unique theme is of key importance when opening a pet page on Instagram. People are always looking for content that is different and not repetitive. So, if you want to stand out from the crowd, then having a unique theme is the way to go. Statistics show that there are more than a billion active users on Instagram, and among these accounts, 25 million are said to be business accounts.

Some popular dog pages on Instagram have unique content that engages the audience. If you think that your pet has a certain type of characterhyperactive, lazy, or something elsethen you can go ahead and show this off to your audience creatively. You can use this character trait to choose the perfect theme for your pet page.

2. Choose a quirky name

Choosing a cute name for your pet page is the next step. It’s easier to attract people with a unique and interesting name. For example, Captain the Golden and Nelly the Tiny Cat are some great names that work well on Instagram. Adding names like this also makes it easier for people to find your account when they search for pet pages on Instagram.

3. Add a cute profile photo and bio

The majority of people check the profile picture or the highlight cover of an Instagram page. To increase the chances of making your pet famous, choose an adorable profile picture and write a bio that will catch people’s attention right away. Having an attractive picture can help boost the chance of your pet page standing out from the rest of the competition. Also, ensure that the bio is intriguing and engaging. Here’s an example:


4. Maintain consistency

Consistency is of key importance, especially with Instagram. There are some people who may post twice a day, while others may post once a day. Find out what works best for you and make sure to keep up to that and stay consistent throughout. Post a video or photo of your pet and add a great caption whenever you post to engage your audience. However, do not go overboard and post too much in a single day, as this may overwhelm the audience.

5. Get to know your audience

You may have followers from all over the world, so you must get to know your audience. Find out the best time to post your content: this means you should post when people are most active on Instagram for maximum engagement and interaction. You do not want to post your videos and photos when people are sleeping or not active because you will simply be wasting your time and effort.

6. Be social

Try to get featured on popular accounts, such as Dogs of Instagram and Meowed, so that you can attract more people and drive followers. The idea is to follow similar accounts, and also interact with their posts to attract the audience. There are plenty of different ways you could attract followers, so make sure to find out the best way that works for you.

7. Be creative with captions

Good-quality pictures aren’t enough. You also need to add amazing and creative captions to all your posts to get attention. Also, make sure the picture and caption go well together, as this will make people want to share your post. You can share your pet’s story and struggles in your captions and use wit and humor, among other things.

8. Devise a content strategy

Having a smart content strategy for your pet page is another tip if you want to make your pet page successful on Instagram. You must have a schedule that you stick to at all times. Organize and define the content that you will share with your followers and other users. Having a content strategy will help you grow your account.

Top 5 Instagram Pet Pages

Now that you know how to create and maintain a pet page, let’s look at the top five Instagram pet accounts.

1. Doug The Pug

Doug is nothing short of a celebrity online. Justin Bieber, Cole Sprouse, Jonas Brothers, and Billie Eilish are some of the popular stars that this cutie has appeared with. This canine has a huge fan following and has also been the winner of the People’s Choice awards for being an “Animal Star” in 2019 and 2020.

2. Norbert

This is one dog that can bring a smile to anyone’s face. Norbert is a cute little dog that everyone loves. But his fame is a result of more than his cuteness. Norbert is a registered therapy dog who is currently volunteering at a children’s hospital. This dog can surely cheer the gloomiest person on any day (plus, he is great at giving high-fives!) It is one of the most popular dog pages on Instagram.

3. Jiffpom

Do you need style inspiration for your pet? Then Jiffpom, the Pomeranian, will show you how to do it right. With over 9 million Instagram followers, this little buddy is always groomed perfectly and spotted with music in the background. He has also been a part of Katy Perry’s “Dark Horse” music video. His red-carpet appearances are also something to watch out for.

4. Juniper & Friends


Juniper is an adorable fox that was born in captivity. Now, she happily lives with her furry friends and adoptive family. Juniper is simply amazing and always has a smile on her face. Her pet page on Instagram has a huge fan following and is filled with exciting photos and videos of her.

5. Suki Cat

Suki is a beautiful Bengal cat who has gained the reputation of being an avid adventurer. She travels the world with her mom, who clicks photogenic pictures of the cat. She lives with a rescue dog, who also joins in on the adventures. Right from going on hikes and luxuriating by lakes to boating and enjoying bonfires, Suki has done it all.

By now, you know how to make your pet page successful on Instagram. However, make sure you have a small photography studio at home to click all your photos and videos. You also need to invest time in your pet page and stay consistent throughout. It’s important to have a goal in mind, while also being patient. Gaining followers may take a while, but eventually, your hard work will pay off.

Key Takeaways

Creating a pet page on Instagram is not difficult. It is similar to making an account for yourself.

Having a unique theme is of key importance when opening a pet page on Instagram.

Add a cute photo and bio if you want to attract more audience to your pet page.

Stay consistent and committed, and make sure to post videos and photos with creative captions to keep your audience engaged.

Make sure to know your audience. Find out the best time to post your content for maximum engagement.

Be social and follow, like, share, and comment on other pet accounts to gain followers.


1. Who are the most famous dogs on Instagram?

Jiffpom is one of the most followed dogs on Instagram, with close to 10 million followers. Jiffom has some serious accomplishments in real life too.

2. How to make an Instagram account for a pet?

It is similar to making an account for yourself. Tap the “Add account” and create a new account for your pet.

3. How to monetize your pet on Instagram?

Build your pet’s presence by posting photos and videos at least once or twice a day. Support others by liking their posts, and they will show love for you. As time goes on, consider monetizing your content. You can create merchandise for your pet and reach out to brands to offer promotions.
Whatever you do, make sure it is not at the slightest cost to your pet. While managing a pet page can be fun, keep your pet’s needs above all else