Defining SEO in 100 Words: A Comprehensive Guide

Team Pepper
Team Pepper
Posted on 23/12/215 min read
Defining SEO in 100 Words: A Comprehensive Guide

Table Of Contents 

  • Defining SEO In Less Than 100 Words
  • Understanding How SEO Works
  • Organic Search 
  • Building An SEO Strategy 
  • How To Build SEO
  • Organic Traffic
  • Importance of Traffic
  • Conclusion 
  • Key Takeaways 
  • FAQs

SEO has changed the definition of marketing since it came into existence. SEO is a dynamic tool that plays a vital role in marketing; therefore, it is important to know how it works. SEO is not just limited to keywords anymore. With the rapid advancement in technology, SEO does not function according to the basics anymore. Today, you need to be aware of all the elements that SERPs consider while giving you a rank. Moreover, it is not necessary to rank in the top 3. With a robust SEO-optimized website, you will see results that will lead to the potential growth of your business. 

Defining SEO In Less Than 100 Words


SEO stands for Search Engine Optimization. It is a tool that helps websites gain visibility and a higher rank on SERPs (search engine results pages). People looking for particular products or services online can come across your brand if you have optimized a set business page. With SEO, you can gain visibility on search engines like Google, Bing, DuckDuckGo, etc. 

You might have many more questions about SEO because knowing the definition does not cut it. We answer them below. 

Understanding How SEO Works

You can optimize your website, do keyword research, and get backlinks through SEO. Search engines see what the audience is searching for and how they are searching for it. Words that the audience enters into the search bar are the keywords that SEO requires. If you have an adequate number of keywords in your content and website, you can rank higher on a search engine and get a larger audience and more clicks.

Other SEO elements are backlinks, which are ideal references that other websites provide about your website or blog through a hyperlink. SERPs recognize these backlinks and continue to rank you higher, thereby giving you more visibility. 

There are many ways to improve SEO and have an optimized website. To enhance the SEO, you can, 

  • Lookout for title tags and image tags 
  • More keywords
  • Internal link structure
  • Obtain as many backlinks as you can

Search engines also determine other factors such as website design and structure, visitors’ responses, and additional off-site factors to select how the index of your site should be in their SERPs. You can see the results of optimizing your website with its increased visibility. 

Organic Search


You could consider a search an “organic search” when the user has arrived at your website without you paying for it. This means that they go to a search engine, type in their desired search keyword, and then come across your website. To put it simply, any search result that comes from non-paid resources is an organic search. 

SEO boosts organic search through keywords, backlinks, and other factors. Since your website is optimized, you will get the organic results you need. Nobody likes seeing too many ads, and most of the time, audiences do not even bother to see an advertisement; so, being visible through an organic search will be helpful. 

We know that getting visibility in an organic search is essential, and SEO tools will help you fulfill this goal. 

Building An SEO Strategy


A marketing strategy is important for any business. There are many forms of marketing, but one of them that stands out is digital marketing. You can reach hundreds of people and make them aware of your services or products with digital marketing. The team responsible for your company’s digital marketing will also build an SEO strategy. This is ideally a detailed plan, enabling you to understand the SEO tools you can use on your website to improve its visibility. An SEO strategy can also create an off-page strategy that ensures you get the backlinks you need. 

So, the catch is whenever you are setting up a website or a blog, you should be well aware of the objective it will present. Focus on the topics you will choose, and you will be able to get the keywords required for optimization. Use short-tail and long-tail keywords, and direct your research to your target audience. Knowing your target audience will help you understand what keywords they would probably be using and what content they would like to read. Stick to that. 

How to Build SEO

Here is a way you can conduct SEO for your website. 

  • Arrange an audit for your website content.
  • Use different keywords research tools to find keywords relevant to your business. 
  • Constantly keep on making new content and optimizing your current content. 
  • Invest in inbound software for better marketing or SEO. 
  • Scan your rankings. 
  • Monitor your traffic. 
  • Take cues from the websites that are doing well. 
  • Try to earn backlinks from websites similar to yours. 
  • Watch over your website’s performance.

Organic Traffic

Organic traffic comprises the visitors you get on your website through an organic search. To grow your organic traffic, you should optimize your website because most of your organic traffic comes from optimization. Another way to gain organic traffic is by using inbound marketing software.  

With technology constantly evolving, SERPs take into consideration your social media audience. They consider your posts on Facebook, Twitter, Instagram, etc., to determine how people or your friends engage with your content. They also consider what we call influencer marketing. So along with building a solid SEO strategy, you need to set up a solid social media strategy.  You also have to optimize your social media handles to gain attention on those platforms. 

You also have to make sure you have direct traffic, apart from organic traffic. Direct traffic comes from a user directly typing your brand name or website link on a search engine. You have to engage your users on your website to turn them into potential customers. SEO observes if your audience stays on your website long enough and checks the visitor’s engagement with your content. There is no use in having someone come to your website with a keyword when they are not interested in profiting from your services or products. 

Importance of Traffic

There is no denying that you need an audience regardless of what you are doing. You cannot sing alone on a stage and expect appreciation for your singing skills. It takes an audience to appreciate your talent. In the same way, it takes website visitors to acknowledge your efforts and products/services. Traffic is important for your website because no matter how good a website, product, or service you have if you do not have sales, your venture will tank.

There are many ways to increase traffic, but building a solid SEO strategy is a significant one.  Knowing about SEO in business is critical as it will be your ideal strategic tool to gain more traffic. 

Building a solid SEO strategy will help you gain more visibility and traffic and help you rank higher in SERPs, which directly impacts your visibility. Also, focus on knowing your audience more, and you will build a robust strategy with that information. 


SEO is not rocket science; it is just a tool that, if used correctly with the right tips, will help your business soar. Stay updated on the trends and the dynamics of SEO and search engine algorithms. SEO gives your audience the answers they are looking for. It helps people discover the products and services they need. Your main goal should be towards your audience and your customers.

Key Takeaways

  • Always stay updated. 
  • Keep optimizing your website to see results. 
  • Know your target audience.
  • Work on getting found through organic search. 
  • Make sure the organic traffic you have gets exactly what they expect from your website. 
  • Do not use misleading or unnecessary keywords. 
  • Have basic knowledge of SEO. 
  • Update your website content regularly as people like to read new things. 
  • Turn visitors into potential customers by providing the services or products they expect from you. 


1. Is SEO essential?

Yes, it is important as it determines your website’s rank. To be seen, you need to look out for the four SEO strategies we mentioned above.

2. Can I handle my SEO by myself?

Yes, if you are well aware of all the aspects of SEO, you can handle it by yourself.

3. Are there SEO-related courses?

There are many courses available on the Internet to gain all the knowledge on SEO.

4. Can I take help from someone else if I prefer not to do SEO myself?

Yes, some companies provide consultations for SEO. But if you are a small business, consider doing SEO all by yourself as it is cost-effective. You can also appoint a marketing agency for all your marketing needs. The cost can differ according to the type of services you take.

5. What does SEO stand for?

SEO stands for Search Engine Optimization.

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