15 Top SEO Tools to Optimize Your Website for Success

Team Pepper
Posted on 18/12/2111 min read
15 Top SEO Tools to Optimize Your Website for Success

Table of Contents

  • 15 Top SEO Tools 
  • Key Takeaways 
  • Conclusion
  • FAQs 

We are officially in the digital era. Every business, in a way, depends on the Internet for growth and prosperity. As a result, every business must have a good website. A good website will only be possible if you know SEO and how to master SEO tools to optimize your website.

The following are the benefits of a good website: 

  • A website is the first medium of interaction between the business or company with the customer. 
  • It will make a lasting first impression on the user and be the portal for sale. 
  • It is essential to increase the reach of a business. 
  • You can reach out to millions of people in a short time and in a cost-effective manner. 
  • A good website is crucial for maintaining a growing business and improving marketing.

One way to have an impeccable website is by mastering SEO tools. SEO stands for search engine optimization and is a series of steps and techniques to perfect your website and increase its reach to the maximum. 

In this article, we will be identifying 15 such SEO tools to help you optimize your website so that the growth and reach of your business have no bounds.

15 Top SEO Tools


1. Keyword generation

Keywords are crucial to good SEO. Any search engine works on a keyword-based algorithm. Specific keywords are associated with a website when a user searches for them in a search engine. For example, an automobile company will probably have keywords like ‘cars,’ ‘engine,’ ‘SUV,’ etc., depending on the website content.

Ubersuggest is a free SEO tool used to generate keywords, improve traffic on the website, track and improve website ranking and increase your website’s reach. Keywords play the leading role in increasing a website’s visibility and reach. As they grow, so does traffic on the site and eventually sales. Hence using an excellent and effective keyword generating tool like Ubersuggest will significantly improve your SEO and optimize your website.

2. Data analysis

Data analysis involves analyzing how your potential customers behave, which sites they prefer, which products they prefer (similar to yours), and their feedback on your products/services. The first step in data analysis is to obtain a potential customer database. You can do this by analyzing the users who visit your or your competitors’ website. Then analyze the kind of products most of them buy or search for and their feedback. Also, analyze the percentage of conversion of leads to customers. Various database companies can provide you with the above analysis. One of the most widely used SEO tools for analyzing the data is Mozbar by Moz.

Mozbar is an SEO-related data tool that tracks your website data, analyzes which users visit it, their demographics, which keywords are crucial to improving your reach and visibility, etc. It is an important tool as it will also tell your shortcomings in SEO and how to overcome them. By using Mozbar, you can significantly increase your reach and visibility of the website.

3. Use different keywords for different websites

Many companies or businesses have different websites for different products or services they offer. Sometimes, these websites are independently visible on search engines or are present under one main website in the form of web pages. Again let’s take an example of an automobile company with different models of cars like sedans, SUVs, hatchbacks, etc. Now this company may have a separate site for its various models. These individual sites may be present on the search engine or under one main website. But is it wise to collectively use one common keyword for all these websites? The answer is no.

Having one common keyword will limit the websites’ reach and visibility. Also, every unique product will have a unique selling point, which could be the main keyword. So it is better to have separate keywords for separate websites. One tool that enables this is Soolve.

Soolve is a free SEO tool that brings suggestions from different search engines like Google, Yahoo, Youtube, etc., in one domain. The most widely searched keywords related to your product from various search engines are assigned to your websites. It is another keyword-generating tool, but it generates keywords based on web searches related to your product. This will maximize your website’s reach through the use of effective keywords.

4. Optimizing your website


Your website is the face of your business. The website’s content must be optimized to get maximum benefits in the form of vows and traffic on the website. There are various ways to optimize a website. You can use effective keywords, analyze the data of the users viewing your website, audit your existing website and enhance it, improve the website’s speed by removing bugs, etc. 

One tool that can optimize your website is Screaming Frog. Screaming Frog is an SEO-enhancing tool that extracts your website’s data and audits common SEO-related issues. It is a free tool that provides all the technical and on-page details of the website to the user. This tool is widely used to enhance the website’s technical aspects and improve its reach and traffic by data analysis. 

5. Finding out the most searched keywords

Your website’s visibility depends on a few keywords. Keywords should occur at least 4 or 5 times in the first 100 words of the website’s content. Also, it is essential to include keywords in the URL and the heading. Search engines work on a keyword-based algorithm. Whenever a user types a particular keyword in a search engine, the algorithm takes the user to the website containing the searched keywords in the heading, URL, or content. Hence businesses must identify the correct keyword suitable for their website.

But just finding a suitable keyword is not enough. Internet users on various search engines must frequently search that keyword. One way to do it is by using the SEO tool Answer the Public. It is a free SEO tool that identifies the most widely searched keywords from various search engines and relates the most commonly used ones with the product or service offered by a website. This tool gives you the most frequently used keyword related to your business to maximize your reach and traffic to the website.

6. Affiliate marketing

Affiliate marketing is a digital marketing strategy in which businesses or merchants voluntarily do the marketing for other businesses/merchants. This strategy can significantly increase your presence on search engines and increase the traffic to your website. You must be wondering why another business would market for you. Even though businesses voluntarily agree to market for other websites, you usually have to offer them incentives. 

Let’s take the example of a company XYZ that wants to do affiliate marketing on another company, ABC’s website. ABC will paste a link from XYZ’s website on its own site in the form of ads or popups. When a customer visiting ABC’s website clicks on XYZ’s ad link and makes a purchase, some percentage of that sale amount will be given to ABC as commission. This is a win-win situation for both XYZ and ABC. ABC is earning a commission while XYZ is increasing its sales amount. 

With the help of affiliate marketing, you can increase your reach and traffic on the website without being on any search engine. It is an added advantage, especially for startups looking to improve their presence on search engines and get more traffic. Prime examples of affiliate marketing are Amazon, eBay, etc.

7. Link your site to other sites

Linking websites improves SEO and can also help create multiple web pages. It is an efficient strategy as one can get many websites to reach out to as many people as possible with the effort of only one website. 

This strategy works effectively with the backlink tool. The backlink is more of an SEO strategy than a tool where one website link is embedded into another in the form of a clickbait. Moz is one such company that can assist you in enabling backlinks. 

8. Check your website ranking and popularity

Once your website has been on search engines, it is also necessary to track its progress, performance, and reach. By introspecting your website’s performance and ranking, you can make future plans accordingly. To continue enhancing your SEO, it is crucial to have the above-said data with you.

One such SEO tool is the Google Search Console. Google Search Console is a data analytics tool that retrieves data like which keywords bring users to your websites, your visibility, reach of the website and your website’s status in terms of views among websites with similar content. It is a free SEO tool. More than 90% of Internet users use Google search engines. So the data received by the Google Search Console is authentic and will point out the actual shortcomings of a website. 

9. Use a domain to include keywords in the URL

A crucial step in SEO optimization is including keywords in the URL.

URL stands for Uniform Resource Locator. Just like buildings and houses have an address in the form of building number, house number, street number, district, city, etc., websites, too, have an address. And just like our home address is unique, a URL is also unique in its own sense. 

A web designer must include 1 or 2 keywords pertaining to the product or services offered by the website in its URL. Remember not to make the mistake of stuffing the URL with many keywords, as the search engine may perceive it as spam. Also, use the same keywords in the heading. This step ensures that the search engine shows your website among the top websites whenever a user types in the keyword. Also, it will give your website an advantage over your rival websites, which do not have keywords in the URL. 

10. Social media


According to a study by Datareportal, there are currently 4.55 billion social media users worldwide, which is approximately 58% of the global population. Social media has seen rapid growth over the past few years, and due to its usage, many companies are already marketing their products using social media. Companies or brands either build their own account with hundreds and thousands of followers or hire social media influencers with a vast reach to thousands of users worldwide to market their products. 

The advantage of social media is that you can make your product known to many people without any geographical constraints. This brings down the cost of marketing. Fledgling businesses can also share their website links to social media channels for direct sales. Again, this method is of great help to companies as their profit margin increases vastly. 

11. Enhance your website speed

Your website speed matters a lot. People today do not have a lot of patience for slow websites. 

Google PageSpeed Insights allows you to paste your website URL and click on the analyze button to know your website speed. The tool will also find out what is causing the issue. Once you know where your website lacks, you can work on it, remove the bug and error, and increase your website’s speed. It is crucial to use this tool repeatedly to make sure that your website is running at optimum speed and creating a good impact on the users.

12. Conduct a technical audit

A technical audit is another form of website inspection. It finds various factors limiting your website like speed, reach, accessibility, number of redirects, etc. It checks the health condition of the website, finds out any ailments, and offers remedies.

However, a technical audit is not free and takes time. An SEO technical audit takes about 40 to 60 hours and costs anywhere between $650 to $14,000 to assess a small- to medium-size business. However, it is important for businesses as it makes their website smooth, fast, and error-free and increases reach and visibility.

13. Increase traffic with Google Ads

For your business to reach a maximum number of people, make sure your website traffic is as high as possible. One SEO tool to achieve this is Google Ads. It is a very lucrative tool in which other businesses pay Google to make their advertisement appear on websites with specific keywords. Google takes money from the brand which wants to be advertised on a pay-per-click model. And the website on which the ad appears will get paid by Google. However, to make your website eligible for Google Ads, you have to register on AdSense by Google Ads. This is a good strategy especially for startups, as you first get paid for advertising for others, and the Google search engine will make sure that your website appears in the top websites of the web page whenever your keyword is searched for.

14. Preview your web page and headline

Once your website is prepared and ready to launch, it is important to take a test run. By conducting a preview of your web page, you can get a gist of how your website will run in the long term and what its reach will be. 

One tool to achieve this is the Google SERP Snippet SEO tool. It is a free simulator tool in which you type in your website’s URL, heading, and meta description. The simulator runs the website and tests its speed, how it will function in the real world, the reach and visibility that the keywords will generate, etc. The SEO tool will then tell you about your website performance and offer suggestions and improvements to enhance your website.

15. Make your webpage trend

If a website is trending, it will garner more views, traffic, and sales. One way to make sure your website trends is by using Google Trends.

Google Trends is an SEO tool that analyzes the top trending websites across search engine platforms worldwide. Once the most trending websites are found, the SEO tool finds out the most trending keywords associated with those websites. This data enables you to use these in your own website’s URL and tagline. As mentioned above, you can also link your website to other trending websites through backlinking. This tool will help you increase your website’s popularity, reach, and visibility.

Key Takeaways

  • Your website’s visibility depends on your keywords in the heading and URL.
  • Every successful website conducts data analysis to find the demographics of their potential customer, the trending websites, keywords they use, popular search engines, etc. 
  • Use multiple keywords for multiple websites. 
  • A website is the face of the company. It must be fast, smooth, and free of errors so that customers find it hassle-free.
  • Affiliate marketing is an excellent way to improve your website’s traffic. 
  • The backlink is another strategy to enhance the visibility of your website. 
  • Social media is a great way to increase your presence on digital platforms. It has a vast user base all over the world.


While keywords are the most common (and crucial) elements of SEO, this article would have already conveyed how important several other aspects are. We hope this SEO tools list gives you the kind of support you need to optimize your website in the best way possible. 


1. What are the popular SEO tools?

There are many SEO tools available to enhance your website. However, the most commonly used and effective SEO tools are Google Search Console, Ubersuggest, Mozbar, Screaming Frog, Answer the Public, Google Page Speed Insight, Google Ads, Google Trends, etc.

2. What are free SEO tools?

SEO tools may be free or they could charge you some money. The most famous free SEO tools are Soolve, Ubersuggest, Mozbar, Screaming Frog, etc.

3. What are SEO tools?

SEO tools help optimize websites to get more reach, visibility, and traffic. SEO tools find flaws in a website and suggest a way to rectify them so that the website runs smoothly without any glitches.

4. What are Google SEO tools?

Google is a search engine. However, it also provides an array of SEO tools to enhance the running of websites and increase their popularity. The most popular Google SEO tools are Google Search Console, Google Page Speed Insight, Google Trends, Google Ads, etc.

5. Which SEO tool is the best?

SEO tools are of different types, and each one performs a particular function. Various SEO tools are mentioned in this article along with their use.

6. Can I do SEO by myself?

Absolutely! You can perform the SEO of your website by yourself. You only need to know which SEO functions you need and the SEO tools needed. You also need to understand how to use these SEO tools. This article will help you to perform your own website SEO.