On-page SEO has become an essential part of any SEO campaign. It’s the first step to ensuring that your site can rank on SERPs. However, while there is no clear or easy path to higher rankings, you can use many factors to help improve your chances. Regardless of how big or small a website is, some generally agreed-upon tactics will help you reach its full potential and improve your page rankings.
Understanding Google Ranking Factors
Google ranking factors are a set of criteria used by Google to determine the rank of a website in its search results. They can be broken down into on-page and off-page factors, but it’s important to remember that these two categories aren’t mutually exclusive.
On-page SEO refers to content quality, usability, user experience (UX), backlinks from relevant websites/companies, and social media shares. Off-page factors include geographical location, trustworthiness (from third-party sources like Wikipedia or other industry standards), and how long your site has been online.
It’s also important to remember that Google uses different criteria for every website. It uses a variety of factors based on the type of business you’re running, your industry, and whether or not your site has been penalized in the past.
If you’re looking to rank higher in Google’s search results, focusing on both on-page and off-page SEO factors is essential. This will help your site rank better overall and reduce the chance of getting penalized by Google for violations. If you have received any penalties in the past, it is advisable to check your website through an On-page SEO Audit report.
Types of Google Ranking Factors
PageRank is an algorithm that ranks websites according to their importance in the search results. PageRank factors in a website’s authority, quality, and trustworthiness.
2. User experience
User experience refers to how easy it is for users of a website to access information on the site. It includes factors like navigation, user interface design, and the overall user experience with the site’s content.
3. Content quality
Content quality refers to how well-written, organized, and used any given document is on a website. Content quality can be measured by looking at factors such as keyword density and readability.
Trustworthiness is a ranking factor assessed based on whether or not Google has verified a website. The verification process involves Google asking the website owner to provide evidence that they own the website.
Authority is another ranking factor assessed based on how much information and credibility a page has concerning other pages on the Internet. Links from well-known websites are considered more authoritative than links from lesser-known websites because they have more information and credibility than lesser-known pages.
6. User intent
User intent is determined by analyzing how people use or interact with a website. It helps determine whether or not a user will engage with your website and if they will continue to do so after leaving the site.
Mobile-friendliness is the first ranking factor that Google looks at and can hugely impact your rankings. If you have a website not optimized for mobile devices, your site will be less likely to rank well in search results.
The second-ranking factor Google considers is speed. The company has released guidelines for how fast websites should load, and if your site doesn’t meet those requirements, it may not rank well in search results.
9. Local SEO
The third-ranking factor Google considers is local SEO, or how well your business’ content ranks when people search for locations near them on Google Maps.
Top 10 Factors That Help Your Business Rank On Google
1. Keyword density
Keyword density is the number of times a keyword appears in a page’s text. The higher the keyword density, the more likely it will appear in Google’s search results. Keyword density affects how many people see your site and what Google thinks it is about.
Backlinks are links from other sites that point back to your site. These are important because they show that you have authority on a subject, which makes it more likely that Google will rank your site higher when someone searches for that subject matter. You can check your website’s backlinks through an on-page SEO check.
3. Site speed
Site speed is measured by how long a user downloads or views content on your site (i.e., pages or images). It also includes how quickly content appears in response to user actions, such as clicking on an image or link within an article or blog post (i.e., images load faster than text-based content). Effective on-page SEO optimization can reduce lag and enhance site speed.
4. Content quality
Quality is the most crucial factor when it comes to ranking on Google. You must have rich and relevant content that your users will love and share.
5. User experience
Your user experience is also critical for ranking on Google. If you provide a great experience, users will be more likely to share and recommend your content.
6. User location
Search engines also use location data to determine where people are searching for information about your business. Your business should ensure it is present in each area where people search for information about your products or services.
7. Content length
The first thing that Google looks at when ranking your content is the length of the post. This is why you want to build a long-form content strategy for your business and why you should be using images and videos in your posts.
8. Images and videos
Google also considers the number of images and videos in your posts. Since most users are looking for information on the web via images, Google thinks it’s better to have more photos in an article than fewer. If you’re trying to rank for “best” or “top,” you’ll also want many images in your posts.
9. Social signals
Social signals are similar to “likes” or “shares.” The more social signals you get from other people sharing your content, the better chance Google has of making it into their search results.
10. Site authority
A site’s authority is often the most significant factor that helps your business rank on Google. If you have a high-quality website content with explicit and information and focus on building trust with customers and increasing sales, you’re more likely to rank well in search results.
Many factors can be considered when ranking your website, but it is essential to remember that you can control only a few things, such as on-page optimization. You have to think about what kind of content you want to publish and then create or find ways to incorporate that content into your site.
If you know what your target audience will find helpful and exciting, they will trust you more than someone who needs to know them better (or at all). This means they are likely to return if they feel like their needs were met by what you offer on your site! And on-page SEO helps immensely, here.
If you’re looking to rank higher in Google’s search results, focusing on both on-page and off-page SEO factors is essential.
You can optimize your media, content quality, content length, and user experience to achieve better search engine visibility for your website.
A site’s authority is often the most significant factor that helps your business rank on Google.
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