Table of Contents
- What is a Multi-Language Website?
- 10 Reasons to Create Multilingual Content for your Business
- Benefits of Building A Multilingual Website
- Key Takeaways
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.”
— Nelson Mandela
If globalization helped bring the world closer, opening many doors for businesses, today’s digitization has helped remove whatever barriers remained. Internet today has become the default mode for communication for businesses to interact with their customers. Be it for searching for information, goods, or services, the consumers can get all this and more on the internet. With the opening up of the markets, however, also comes the challenge of competition, not just from local businesses but from global giants too. A multilingual content creation strategy has become necessary for businesses to maintain their competitive edge in the global market.
With the world coming to a standstill, thanks to the COVID-19 pandemic, connecting with your audience through the digital space has become even more critical for businesses. Today, content is not just about sharing relevant information with the consumers but more about winning them over and enticing them to transact. With only 26% of internet users speaking English, multilingual content creation is not a luxury anymore but a necessity.
What is a Multi-Language Website?
A multi-language website has content in two or more languages to enable effective communication with visitors. If your business ecosystem serves an audience in different geographies and speaks different languages, investing in a multilingual site is recommended.
For effective communication with the target audience, don’t just invest in a multi-language website alone, but also look at multilingual content creation for all your digital assets, including blogs, brochures, and any other marketing collateral.
10 Reasons to Create Multilingual Content for your Business
You need to focus on multilingual content creation for your business if you are looking to:
1. Grow business
This is a no-brainer. The more audience you can cater to (in their native language), the higher the chances of conversions. This will directly impact your revenues and the overall profitability of your business. Amazon, Netflix, and WordPress are classic examples of companies using multilingual sites to grow their business.
2. Enter new markets
Having all your eggs in the same basket can be tricky. Expanding into other geographies is a good idea to mitigate the risk of losses due to a slump in the local economy. Building a multilingual site is the first step towards this expansion. It can also help test the waters before you actually expand.
3. Build brand awareness, trust, and credibility
As per PepperContent, 57% of consumers respond negatively to content that is not localized. By adopting a multilingual site, you will attract a positive response from the audience and build a great brand image in their minds. Localized content makes the content more relatable to the audience, thus helping build trust about your brand.
4. Drive qualified traffic to your website
By building a multi-language website, you increase the chances of getting featured in multiple search engine results. This not only contributes to your SEO but also helps generate additional organic traffic to your site. Once here, your content can do the rest to convert a visitor into a customer.
5. Increase conversions
By communicating with a customer in the language they are most comfortable in, you are already offering them a certain level of relief. This helps build a direct connection with the customer and trust in your brand. With this increased level of trust, the chances of converting a customer online increase.
6. Be customer-centric
As per Unbable’s 2021 survey, a whopping 68% of respondents prefer to speak with brands in their local language. Show your customer-centric side by helping customers interact with your brand in their preferred language. This will not only lead to a better brand image but also greater trust, leading to better conversions.
7. Meet regional regulations
Certain countries have a statutory requirement for you to publish content in a certain manner and in the regional language used there. By adopting multilingual content creation for your content strategy, you are also preparing yourself for statutory compliance.
8. Find an excuse for media coverage
It is not easy for businesses to find unique reasons to communicate with their customers or speak to the media about their brand. Building multilingual content can also help you with this essential marketing and branding exercise. Plus, it helps bring freshness to the communication you share with your audience.
9. Regulate your advertising cost
With stiff competition all around, you can either burn your cash to stay in the game in your existing market or adopt multilingual content creation and diversify into emerging markets. Not only will you cut costs in your advertising expenses, but you might also enjoy an early starter’s advantage in the new market.
10. Just do things differently
People love companies that think and do things out of the box. Apple, Slack, HP, etc., are all great examples of companies loved by people for going a step ahead. By adopting a multilingual strategy, you not only set yourself apart from your competition but also establish yourself as a forward-thinking brand.
Benefits of Building a Multilingual Website
It helps in potential market expansion
If you intend to expand into a new market, translating your digital assets into multilingual content makes a great starting point. This way, you can start interacting with your target audience in their language even before establishing a physical presence there.
It helps in building trust in your brand
Did you know that over 44% of respondents of a survey said that they relate more to a brand if the brand speaks their language? A multilingual site can go a long way in helping you build brand recognition, brand building, and building trust amongst your audience.
Multilingual sites automatically open to more audiences
Over 3.4 billion people reside in countries that do not speak English. By adopting a multilingual content-creating strategy, you will be able to engage with 73% of the world population that comes from non-English speaking countries.
Multilingual content helps with traffic and SEO
Having a multilingual site helps you reach a wider audience, leading to higher traffic on your website. Further, adding multiple languages increases the chances of your digital content getting picked by various search results, helping you with SEO.
It impacts your bottom-line too
Native language inspires confidence in a customer’s mind about a product or service. This increases the chances of conversions, thus directly impacting your sales.
- With under 26% of English-speaking internet users, multilingual content is necessary.
- Adopt a multilingual content creation strategy only if you are or plan to cater to multilingual audiences.
- 68% of consumers prefer to speak with brands in their local language.
- Interacting with consumers in their preferred language helps build trust in your brand.
- Multilingual sites are the easiest way to test new regions and expand into new geography.
A consumer survey indicates that 64% of consumers would pay more for a product or service of a company that spoke their language. What’s more, 44% of respondents relate more to a brand simply because it spoke their language. So, if you are still contemplating whether multilingual content creation is for you or not, these consumer statistics might help convince you to build your marketing strategies in favor of multilingual content rather than against it.
Looking forward to building a great website for your business, for website content services by PepperContent.
Multilingualism helps in efficient communication with foreign trading partners. The language advantage is very pronounced when doing transactions in many business cultures.
Having a website with its content available in different languages is crucial today. With the rate that globalization and cross-border e-commerce are moving up, having a website with multiple languages is a major asset.
It is believed that a multilingual website is the most cost-effective way of engaging customers from different regions or across borders. A multilingual website helps in global marketing strategy and helps you stay competitive by offering information in multiple languages.
The best practice for a multilingual website is to create separate pages for each language. Users should be able to toggle between languages easily. Clearly labeled links for different languages help users choose the language they prefer.
A multilingual website is cost-effective; it increases financial productivity, is available to everyone, expands your potential market, builds brand recognition and trust.
Building a multi-language website that flows well and is easy to navigate offers a huge advantage. Creating content in different languages is always recommended rather than using an AI translation.