The e-commerce market is flourishing. But, it accounts for just 14% (as of 2019) of the total retail revenue. That means there is plenty of market share that businesses can capitalize on. However, just starting a brand doesn’t guarantee you will generate sales. You will need to create a proper digital marketing plan to entice customers and drive sales. This is where social media marketing comes in.
Social media marketing is a content marketing strategy used to distribute content on social media channels that a business’ customers frequent. Of this, Instagram is a key social media channel. And we’re here to tell you what Instagram video marketing is.
Why Instagram Video Marketing?
Instagram video marketing should be an integral part of your plan if it isn’t already. But why Instagram, and why videos? Instagram is an excellent platform for brand promotion, and videos are more persuasive than any other type of content. Note that Instagram boasts more than a billion active users, and has a tremendous impact on people’s buying behavior. In fact, in a survey by Retail Dive, 72% of the respondents claimed that they purchased products after discovering them on Instagram.
People love to watch videos on Instagram. According to a survey by Animoto, Instagram users consider videos their most favorite type of content from brands. As per another study by Quinty, videos receive up to 21% more interactions than images get on Instagram.
What’s even more fascinating is that the average order value from Instagram is higher than all social networks, except Pinterest. So, this is a channel you can’t afford to ignore if you want to sell better. To help you get started, we have listed some time-tested and fail-proof Instagram marketing tips using video.
10 Video Marketing Tips on Instagram
An Instagram marketing strategy involves the usage of video content to create engagement and sales via Instagram. Although Instagram enables you to post photos and videos, the latter proves to be more effective as a digital marketing tool. Now, let’s discuss some video marketing tips for Instagram.
1. Switch to a business profile
Be sure to have an Instagram business account before thinking about an Instagram video marketing strategy. A business profile has clear benefits. Followers can click on the contact button to reach you directly from your Instagram page. This is similar to what they do on your website. With a business profile, you can easily create and publish Instagram ads without using Facebook’s advertising tools. You can also access Insights, which is Instagram’s analytics tool. It offers valuable statistics about your posts’ impressions and reach.
Once you have a business profile, you can use Insights to track metrics and understand your audience better.
2. Use Instagram Insights
Instagram business accounts aren’t much different from Facebook business profiles. They allow access to statistics such as impressions and engagement data through Insights. You can also get information about your followers’ demographics, including their location, age, gender, and most active hours.
These insights aren’t generalized. You can gain specific details about your posts’ performance. These include information on how many impressions your posts earned during a particular period, and which posts were the most popular. The best thing is that these tools are free.
3. Launch product teasers
Can you sell more products simply by posting product teasers on Instagram? Yes, you can. And this is undoubtedly one of the simplest Instagram marketing tips we have here for you. Product teaser videos can promote your products and generate excitement among users without appearing too pushy. Try to inject creativity into your campaigns. Don’t try to sell products, but instead offer help or solutions to the problems your followers may be facing.
Ads that convey their message subtly or that refrain from being pushy almost always work. This is one of the best Instagram video marketing tips that any business can benefit from. Even the top social media giants follow this trick. For instance, Starbucks teases its customers by announcing seasonal beverages with sharp imagery; but they do not force people to buy them.
If you talk to people about products they are interested in and don’t pressure them into buying, they will be more inclined to purchase them. If they don’t, they will interact with your post by liking, commenting, or sharing it with a friend.
4. Create sponsored ads
Instagram has made it easy to advertise on the platform. You can set a budget to
control how much you spend on ads. With the carousel feature, you can display one or more sponsored video ads. This allows brands to target their audience in an entirely new way. With sponsored posts, brands can now promote to anyone fit to be their target audience, thereby increasing their reach.
5. Post Instagram Stories
One of the smartest Instagram marketing tips for businesses is using Instagram Stories. By posting short promotional videos on Stories, you can successfully put yourself in front of your audience and generate leads. Insta Stories are different from regular Instagram posts in that they are presented in a slideshow format. Stories are available for only 24 hours. And since they appear at the top of users’ timelines, they are regularly checked. This increases your chances of getting noticed.
6. Partner with influencers
Now, let’s tell you about one of the most effective Instagram marketing tips: collaborating with influencers. Yes, you can reach your potential customers by collaborating with influencers who have an established Instagram following. People are increasingly buying products or services based only on the content they see on influential Instagrammers’ feeds. The basis of this behavior is trust.
7. Impress the viewer in 10 seconds
You have less than 10 seconds to impress your viewers. This is one of those social media video marketing tips that could change the way you view the world of digital marketing. If you thought effective ads drive sales, you couldn’t be more wrong; it’s effective and short ads that make the most significant impact on consumer behavior. Make sure your ads are short, preferably less than 10 minutes. Why do we say so? Because people are losing their ability to pay attention and have become overwhelmed with excess information.
8. Target your reach
You can target the people most likely to be your customers or those who are likely to the desired action after viewing your videos. Targeting a heterogeneous audience with varying needs is nothing but a waste of your time and efforts.
9. Make your videos fun and interesting
Alt tag: Swipe Up feature on Instagram
Videos infused with interesting imagery always work. So, if you feature in your brand’s videos, switch things up a bit, and even do some light-hearted talking, and then subtly promote your brand. Your Insta videos are not the place to show off your professionalism. Instead, bring a bit of fun and energy to your presentations to hook users.
Case in point: the Swipe Up feature lets you post a sneak-peek of the content, which interested users can read by swiping up on the Story.
10. Make the most of Instagram Live
Instagram Live is an opportunity to connect with your audience in real-time. Your Live can be an unboxing video, an interview with an expert, product updates, behind-the-scenes content, celebrity takeovers, or even just checking in with your users from time to time. You can even record your Live and post it as an IGTV video (Instagram’s version of a long-form video) later.
11. Add subtitles to your videos
Adding subtitles to all your Instagram videos ensures they are accessible to those with impaired hearing as well. Plus, subtitles are generally helpful for anyone who has difficulty deciphering the words in a video. Many people also watch videos with their sound off, which makes subtitles a great idea.
Instagram is clearly one of the most popular platforms to promote brands. Hence, all the Instagram video marketing tips dished out above will be of great help to you. This social network has some truly amazing features like shoppable posts that allow businesses to sell better. Instagram Checkout already facilitates the entire purchase process right within the app for some merchants.
If your goal is to engage customers and drive sales, spend more time and effort on Instagram video marketing to get the type of engagement that causes customers to buy. Instagram is clearly the place where people seek out brands. And this is where brands should strive to be found. So, there’s no time like now to get started.
- Instagram video marketing should be an integral part of your marketing plan.
- The average product order value from Instagram is impressive.
- Some of the most important advantages of Instagram video marketing are improved user engagement, brand awareness, high chances of being discovered by potential customers, etc.
- Although creating video campaigns is time-consuming, the potential ROI of video engagement is well worth the effort.
Although both images and videos are great for user engagement, Instagram videos are preferable. In this age of decreasing consumer attention spans, a video is the most direct way for a brand to communicate with its followers on platforms like Instagram. Videos offer better results in terms of sales too.
You can draw more attention to your IGTV videos by promoting them through Instagram Stories. You can include the IGTV link in your Stories too.
Yes, they do. A study on Instagram’s user engagement reveals that video posts receive twice the amount of engagement other types of content get.
A video marketing strategy is a marketing plan devised by marketing teams to create and utilize videos as a means of marketing products and services to their target audience. The idea behind video marketing is to keep viewers engaged with a brand through simple and easy-to-understand promotional messages delivered as videos.