Social Media Marketing

How to Increase Followers on LinkedIn: 7 Powerful Techniques

Team Pepper
Team Pepper
Posted on 11/05/224 min read
How to Increase Followers on LinkedIn: 7 Powerful Techniques
If you’re wondering how to get more followers on LinkedIn, find out with these seven terrific tips.

LinkedIn allows companies and individuals to reach a community of active professionals. It creates opportunities for 810 million members in more than 200 countries. There are several advantages of having a robust presence on LinkedIn. Those with more followers are in a better position to reap benefits. If you’ve ever wondered how to increase followers on LinkedIn, read on.

Many LinkedIn users log on every day to increase brand awareness, establish thought leadership, and look for career opportunities. According to a recent study by Business Insider, LinkedIn was one of the top three most trusted platforms among social media sites.

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7 Expert Ways to Get More Followers on LinkedIn

Here are some tried-and-tested tips and techniques that will show you how to get more followers on LinkedIn. Remember that Rome wasn’t built in a day. Use these suggestions regularly to see your follower count grow bit by bit.

1. Post regularly

Perhaps the most significant way to increase LinkedIn followers is to post regularly. In the beginning, many people are enthusiastic about writing posts, but soon, their activity slows down, and posts become irregular. That is not how to increase followers on LinkedIn.

With regular posts, you get more people to notice you and look forward to what you have to say. You can establish yourself as a thought leader. A good starting point is to create a content calendar with important dates, occasions, and subjects to post about. Create your own list of ideas based on your area of expertise, and watch the follower count rise over time.

2. Optimize your LinkedIn page

Marketers often wonder how to increase followers on LinkedIn company pages. First, you should ensure that the page is complete in all respects. LinkedIn surveys claim that pages with complete information get 30% more weekly views. That means it’s important to include a logo, cover image, website URL, and all other relevant information.

After that, you should aim to make the page SEO-friendly. Naturally, this will increase the chances of it being discovered. Search engine crawlers include LinkedIn pages, so the right keywords will ensure that they show up in search results. Finally, you should also update the page at regular intervals to keep it fresh and relevant.

3. Use other web channels

Those who visit LinkedIn are also active on other parts of the web. An effective way to turn them into followers is by using other internet channels. This is especially relevant for those who are asking themselves how to increase followers on LinkedIn company pages.

For example, you can include a link to your LinkedIn page at the end of marketing emails. If you have posted pieces of content that the target audience will find useful, you can mention your LinkedIn page will give them more information.

The same applies to other social media sites, such as Facebook and Twitter. Whenever you post fresh content on LinkedIn, you can use these sites to attract attention. Your web page, too, can contain a button that takes visitors to your LinkedIn page when they click on it.

4. Use hashtags

Hashtags are used to make posts searchable and to categorize content across social media sites. Proper hashtags are often the difference between a post that is popular and one that is ignored. On LinkedIn, you should use hashtags to reach people who are looking for your insights. This will also enable you to start conversations about shared interests. A hashtag marketing strategy is a good starting point to find out how to get more followers on LinkedIn.

 

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A combination of hashtags works best. LinkedIn search will show you how frequently these are used. For best results, use a mix of popular and niche hashtags, and place them at the end of your post.

5. Use images and rich media

There is more than one way to make your posts more attractive on LinkedIn. These tactics lead to higher engagement among existing followers. This will bring your posts to the attention of even more users.

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You can use compelling images to make your content stand out. Make sure to stay away from obvious stock photos for greater impact. The same applies to videos. These can be embedded on LinkedIn from other sites, or they can be native. Either way, you should keep them to an optimal length. When posting videos, a tip is to use subtitles, because many users may have the sound off.

LinkedIn also allows you to post carousel slides. Think of these as mini-presentations. They’re great for sharing a series of insights or case studies.

6. Learn from the competition

In every category, there will always be posts and company pages that attract more attention than the rest. An excellent way to discover how to increase followers on LinkedIn is to examine what the top performers are getting right. How often do they post, what subjects do they talk about, and what is their writing style? Other aspects are the length of the posts, the hashtags, and the way they respond to comments. Once you have an idea of these tactics, you can use them to make your posts more popular.

7. Engage often

Ask questions, respond to comments, and reshare posts that you find interesting. This increases trust and likability, which will boost your follower count. Remember to be polite, professional, and informative in your responses

Another way to get greater engagement is to work as a team. This often makes a significant difference. Get your company’s executives to comment and reshare posts, too. When everyone contributes, your posts get a huge boost. You can also tag people outside your company for enhanced results. This works best when you don’t tag people at random, but include those who will be interested in your content. The chances of lead generation become much higher.

LinkedIn stands out among social media platforms because it is a site for professionals. Company executives, business owners, brands, and those looking for career opportunities have benefited from high follower counts on this platform. It is an efficient way to show interest and achievements, and spotlight opportunities. Those asking how to increase followers on LinkedIn should start by posting regularly, optimizing their pages, and creating compelling, relevant content.

FAQs

1. How do I increase organic followers on LinkedIn?

Here are some good starting points to increase followers:
● Write relevant posts.
● Be consistent.
● Join LinkedIn groups.
● Use SEO optimization.
● Respond to comments and reshare posts.

2. What is a good number of followers on LinkedIn?

The average number of connections per LinkedIn profile is around 500-999. The more people you are connected with, the more the likes, reshares, and comments.

3. Do the number of followers matter on LinkedIn?

Yes, they do. For many people, it’s an important marketing metric. A large number of followers means greater organic reach. This leads to insights, brand awareness, and leads.

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