How AI Will Affect Jobs in the Copywriting Space

Team Pepper
Team Pepper
Posted on 7/12/213 min read
How AI Will Affect Jobs in the Copywriting Space

Table of Contents 

  • AI Copywriting Tools and Their Impact
  • AI Will Not Affect Copywriters’ Jobs
  • Key Takeaways 
  • Conclusion 
  • FAQs 

As artificial intelligence (AI) becomes more prevalent, the notion that it will replace the human workforce in the future is not an unwarranted one. Copywriting is one of the professions that is currently being impacted by the seeming threat of AI. Can AI write copy better than a human? And if so, how long is it before that happens? These are just some of the questions being asked about this subject in today’s world. 

Copywriting, as a profession, is in a great place right now. The demand for good copy is enormous and will only get bigger. But with the various advances in AI—which are pretty awesome, by the way—it seems like they’re going to take over our jobs soon. And if that’s true, then copywriting just might be a dying trade. 


But, from what we’ve seen and what experts have to say, there’s no need to worry. If anything, these new technologies have only made writing better and more critical than ever before. 

Before we get into that, though, let’s talk about how AI works in general because most people have an inaccurate idea of what it actually means. First off, don’t confuse AI with machine learning or deep learning. Instead, think of AI as simply automation that allows computers to do tasks without human intervention – when provided with enough data. For example, you can give your laptop or smartphone some commands (like “open browser window A on my computer/phone”) without typing them out yourself every time you want them executed; this is AI. 

AI Copywriting Tools and Their Impact

AI copywriting tools attempt to replicate human thinking processes to solve complex problems. Each AI system has an objective, and it’s up to engineers and computer scientists to map out a strategy for getting there. In practice, it can be a very different process from task to task. AI copywriting works by collating millions of web pages, finding patterns for natural language generation; it then uses this data to create content on a given topic. 


For example, some software relies on machine learning systems where vast amounts of data are fed into a program and analyzed for patterns. The more information an AI program has access to, the better its decisions will be over time. This means that modern AIs learn by analyzing data rather than by following step-by-step directions or rules. Deep learning has made significant progress in recent years, with Generative Pre-trained Transformer 3 (GPT-3) creating more strides in the area. However, there are still severe weaknesses that keep it from replacing human copywriters.

AI Will Not Affect Copywriters’ Jobs

A copywriter’s job is to write words that get people excited about a product, service, or idea. They can use fancy phrases and complicated sentences to get the point across, but most times, they simply have to speak directly to their reader. Copywriting isn’t just a way of selling a product—it’s also an art form. But more importantly, it’s a type of communication—one that humans do best. A computer program can’t successfully replicate that sense of connection between people; computers just don’t have empathetic capabilities that are on par with human beings – at least not yet.

Machines might even mimic human communication, but they’ll never be able to create it on their own. When you try to replace genuine communication with rote communication devoid of personality or originality, you wind up with something that looks and sounds like a parody of what humans produce – bland and uninspired lines written by robots. If that happens, there’s no chance that customers will fall in love with the brand.

Key Takeaways

  • Copywriting tools can create content that is grammatically and factually correct.
  • These tools will never replace copywriters due to the lack of emotions or that human touch in such tools.
  • AI content creation tools can make it easier for copywriters to do their jobs more efficiently but can never compensate for the uniqueness and creativity that humans can otherwise.


Copywriting is not just about churning out text. The idea that AI will take over our jobs is nothing new. It’s been predicted for generations, and we’ve always managed to find a way to keep humans employed.

If you’re a writer, and you are wondering how AI will affect jobs in the copywriting space, here’s something for you to remember. You know that your voice sets your writing apart from others. Your voice comes from having a distinct perspective on life and expressing it in such a way that makes people stop and think. Because of these unique qualities, we believe there will always be room for creative people in society. While AI may help us get closer to flawless communication (i.e., translation programs like Google Translate), it will never replace our need for uniqueness in storytelling. Eventually, if virtual reality becomes widely adopted as an art form, storytelling may not even be storytelling anymore. 


1. What is copywriting?

Copywriting, also known as written marketing or advertising, uses words to sell a product or service. This can include advertisements and email blasts that communicate directly with customers. Copywriters use proven psychological principles to persuade their audience.

2. Will AI replace copywriters?

Despite all of its potential, there are many reasons to believe that marketers will not be replaced by AI—but might actually learn to rely on it in some ways. Here’s why you don’t need to worry about robots taking over your job just yet, as AI has not advanced enough to create content with emotions. Humans still need to fact-check and edit this AI-generated content.

3. How will AI affect jobs?

As artificial intelligence evolves, it’s essential to consider what job sectors will be affected. A glance shows that content creation isn’t likely to be one of them. And why would it be? No human can do my job faster or better than I can. However, it turns out that every area in which computers outperform humans also requires analysis and creativity.

4. Can AI create content?

AI’s ‘content intelligence’ subset is responsible for creating content. The subset uses the best of AI capabilities to create impactful posts for marketers.

5. What is the GPT-3?

Generative Pre-trained Transformer 3 or GPT-3 is the most advanced natural language text generation technology leveraged by AI copywriting tools to create data-rich content.

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