Table of Contents
- Why are Copywriters Unable to Generate Effective FB Ads?
- What is AI in Advertising?
- AI used in Advertising and Marketing
- Headlime for Facebook Ad Creation
- Steps to Create Facebook Ads using Headlime
- Key Takeaways
Social media platforms, especially Facebook, are a great way to increase your business exposure and traffic for your website. They can boost lead generation, conversion, and sales. If you are wondering why we are considering Facebook as an example, it is because it is the king of social networks with 2.6 billion active users.
Facebook ads have the potential to yield great results within a few days of campaigning. But to get the right results, one has to spend hours refining the ads and testing them. This can be time-consuming and expensive if not done properly. Here’s where artificial intelligence or AI comes to the rescue.
Why are Copywriters Unable to Generate Effective FB Ads?
Many factors contribute to a successful Facebook ad campaign. A successful ad campaign needs a compelling copy. But generating these day-in and day-out for multiple campaigns can be quite taxing for the following reasons:
- Unable to scale up: One of the major reasons copywriters cannot scale is that there are numerous ads to generate, and there is only so much a person can do. Moreover, testing only a few headlines, format sizes, and CTA buttons itself generates many potential versions. All this leads to marketers unable to scale up.
- Tend to use the same approach: Copywriters inundated with work tend to use repetitive approaches and techniques. This may not be suitable for the ad or is already overused. Most people also tend to have personal biases, which leads to overlooking their target audience’s likes and dislikes.
- Lack of critical thinking: Problem solution needs critical thinking, which many marketers may not possess. Also, there is a possibility that the problem is thought of in only one way instead of multiple ways. Compared to the human brain, a machine analyses the critical patterns and comes up with a solution.
- A huge number of constructive edits: Copywriters have to work on so many edits that they run out of ideas, unlike machines that can take feedback and become more effective.
AI can be used to overcome all these drawbacks. Tools like Headlime use AI, natural language processing (NLP), and machine learning technologies can be used to create effective Facebook Ads. It removes all lengthy processes and converts ads in just a few minutes.
What is AI in Advertising?
AI is a technology that has dominated the world in the past few years. It has generated a lot of interest in computer scientists and people from different walks of life. AI is a computer program designed to behave like a human to solve problems. Some of the classic AI examples in real life are:
- Gmail uses AI to recommend the text to type using the Smart Compose.
- Facebook, Google+, and other social media platforms detect friends in photos and recommend tagging.
- Siri or Alexa on smartphones understands voice commands.
- Smart home technology can determine the changes in the environment and take action.
- Self-driving cars drive safely, detecting obstacles.
AI used in Advertising and Marketing
AI helps digital marketers to create better campaigns and strategies. Here are some of the ways AI helps in digital marketing and advertising.
- Online or programmatic advertising: AI uses programmatic advertising to present the right ads to the right audience. It uses data analytics to learn about audience behavior and present optimized campaigns in real-time.
- User personalization: AI helps to understand the behavioral pattern using the interests, activities, behavioral patterns, and more.
- AI-Powered chatbots: Respond to any customer queries at once with a personalized automated response so that users are forced to make a purchase.
- Predictive analysis: It uses statistical models and predicts the customer’s actions using past behavior. Marketers can use this to run campaigns to attract customers and improve sales.
- Algorithms in search engines: Search engines like Google, Yahoo, Bing, etc., use AI and algorithms to analyze search queries. It uses machine learning to interpret queries based on the audience’s intent rather than sticking to a particular program.
- Content curation: Content creators like Netflix use predictive analytics to recommend content to users based on their preferences and viewing history. That improves customer satisfaction as people can use their subscriptions to their maximum.
- Content creation: AI tools can be used to create a platform for marketers to publish content for their target audience.
- Social media ads: Tools are created to compose engaging Facebook Ads in very little time.
- Email marketing: Writing emails with better headlines using an AI-driven email marketing platform is easier. This helps to boost clicks, responses, and open rates. The tools learn to optimize the language so that customers are forced to respond.
- E-commerce: It can be used for many applications like website building, inventory management, customer support, product recommendations, and more.
Headlime AI for Facebook Ad Creation
Facebook uses AI on its advertising platform to show ads to relevant people. But marketers need to use third-party AI tools instead of their AI platform. Using tools like Headlime for paid ads gives you more control over creating your ad. The main aim of this tool is to produce ad copies in a short time with content that can convert to sales. Using previous campaign data, the machine language learns and creates campaigns effectively. It measures the performance and makes necessary adjustments whenever possible.
Steps to Create Facebook Ads using Headlime
Headlime’s AI powdered marketing copywriter can be used to create compelling Facebook ads. Here are some simple steps to create the same:
Step 1: Signup and login into the account.
Select the project you want to create ads for or create a new one.
Step 2: Set up Facebook Primary Text
Many sections here need to be filled, but for simplicity, choose the ‘Facebook Primary’ option. This is where you can add your primary text. This is an important text as it is the foremost thing the users see in the video or the image you post.
Step 3: Gather information to fill into the AI content writer
- Audience: The target audience that the ads are intended for can be marketers, business owners, developers, etc.
- Product: The name of the product for which you are writing the ad. For example, if you are writing an advertisement for a cereal brand, the name becomes “Cereal.”
- AI creativity level: There are three options – filtered and optimized, highly creative, and multilingual. AI provides different levels based on the level chosen.
- AI tone of voice: There are 8 options available, and you can choose any of them depending on the tone of the ad you want to create.
- Product description: It is an important box where you will be describing the product. Add this content after careful consideration as the AI uses this to create content. If your business has a website, the product description available there can be used.
Once you have filled in all the relevant details, click on the “generate ideas” button to create Facebook Ad copies within a few seconds. If you want more copies, repeat the process, and you will have a number of them for use.
Step 4: Create a headline
An outstanding headline is important to convince your visitors to click on your Facebook ad. Headlines should not convey the entire story but should only grab attention. It should not be too long but should be concise and clear. That is exactly what the Headlime AI creates.
To create a Facebook headline, use any ad copies generated in the previous step. Add that to the “description of your product” section and click on “generate copy.” That generates a list of headlines that can now be tested on Facebook.
Step 5: Link ads to the landing page
The tool also allows you to link your ads to your landing page and offers an excellent description when you do the linking. Use one of the ad copies generated earlier and click on the “generate copy” button to create a description. You can also see many options on the right side of the screen. These can then be used in your link to the landing page.
The Headlime AI-powered Facebook ad creator generates ads that compel users to click on them. The tool is developed using GPT-3 (Generative Pre Trainer Transformer) technology. It can generate texts similar to humans using the 3rd generation prediction model. Use the tool if your ads made by earlier copywriters are not generating too much traffic or if you are on a budget and can’t spend on editing processes. Concentrate on things that matter, like making great products for your customers, while Headlime takes the responsibility of making compelling ads for you!
- Social media platforms, especially Facebook, are a great way to increase your business exposure and traffic for your website. They can boost lead generation, conversion, and sales.
- Facebook is the king of social networks with 2.6 billion active users.
- Tools like Headlime use AI, natural language processing (NLP), and machine learning technologies can be used to create effective Facebook Ads.
- AI is a computer program designed to behave like a human to solve problems
- Facebook uses AI on its advertising platform to show ads to relevant people. But marketers need to use third-party AI tools instead of their AI platform. Using tools like Headlime for paid ads gives you more control over creating your ad.
AI has been helping companies and individuals alike in making their work much easier, especially when it comes to content marketing. It also works well when it comes to creating advertisements for your brand using social media. The above-mentioned steps will help you immensely when it comes to using Headlime to create effective Facebook ads.
1. Decide your objective.
2. Choose your audience.
3. Focus on where to run your ad.
4. Set a budget.
5. Decide on a format.
6. Place the order.
7. Measure and manage the ad.
Facebook ads are paid creatives from businesses. These creatives reflect the brand’s voice and tone and help it reach the target audience.
Facebook uses machine learning to deliver relevant AI-powered ads fast and effectively.
1. Google Cloud Machine Learning Engine.
2. Azure Machine Learning Studio.
6. IBM Watson.
7. Salesforce Einstein.
1. Reach a wide audience.
2. Perfect for B2C and B2B businesses.
3. Full funnel targeting
4. Audience transparency
5. Competitor targeting
6. Variety of ad formats
7. Drive traffic directly to your site