As you’re probably already aware and well-informed, inbound marketing outperforms typical outbound methods like advertising. After all, outbound marketing usually has a higher overall cost per lead than inbound marketing. Then why would anyone want to go through the trouble of running any of the paid advertising campaigns online, like Facebook ads, Google AdWords PPC,… Continue reading 7 Simple Ways To Improve Facebook Ad Performance
As you’re probably already aware and well-informed, inbound marketing outperforms typical outbound methods like advertising. After all, outbound marketing usually has a higher overall cost per lead than inbound marketing. Then why would anyone want to go through the trouble of running any of the paid advertising campaigns online, like Facebook ads, Google AdWords PPC, or other advertising networks?
It’s simple: if you do your fair bit of research and utilize the platform efficiently, you can reach a much more narrowly targeted group of prospective audiences who are inclined to take the action you desire.
Take, for example, Facebook. With around 2.85 billion active users each month, as of the primary quarter of 2021, it is blatantly one of the most in-demand social media sites among brands and people, which means Facebook has got a great deal of potential to market and grow your business.
Brands may use low-cost Facebook advertisements for marketing their products or services, which enable them to expand their reach, attract high-quality visitors to their webpage, and increase conversion rates.
When you invest a good amount of money and work into developing Facebook advertising, you clearly want to get the most bang for your buck. However, if you’re having trouble reaching specific audiences with Facebook advertisements, you should probably optimize them. Here are a few ways to do so:
7 effective techniques to upgrade performance and boost the success of your Facebook ads
1. Build a sales funnel
The type of traffic generated by Google ads versus Facebook advertisements differs significantly. People who tap on Google advertisements are actively searching to buy, but those who click on Facebook advertising are browsing and may take longer to make a purchase decision. That could be a problem if the budget of your Facebook ad is limited, and you’re searching for conversions.
Instead of running a Facebook campaign solely focused on sales, it is preferable to provide additional experiences to your site visitors. You can design your funnel for Facebook ads by creating many campaigns with various goals.
Build an engagement funnel
For the engagement funnel to work well, you need to create an engaging content piece. Videos are extremely useful in this situation. Did you know that according to Facebook video ad stats, this platform has the best engagement-CPC ratio among all social media ad options?
Design a post-engagement marketing campaign for your ideal consumers first. The objective is to make a terrific first impression on your customers. Keep an eye on your post-engagement advertising campaign and tweak it till it reaches a particular point (2,000-3,000 video views on an average).
Create a conversion or traffic campaign that targets people who have seen at least 25% of your video content. Visitors, previously exposed to your promotional messages, have higher conversion rates up to three to five times more than passive traffic.
Set up a view content conversion funnel
This strategy is also a fantastic approach to help your pixel mature. Create a content conversion program for views that are targeted at your desired audience firstly. Your objective is to analyze the types of clients interested in your offer and boost traffic to your website. Keep an eye on your campaign and tweak it till it reaches a particular point (500 conversions on average).
Then, based on the view count pixel findings, design a follow-up campaign that targets people who visited your website and also a lookalike audience.
2. Ad frequency should be monitored to control exposure
The number of times a person views your ad campaign is referred to as ad frequency. If your Facebook users see your ad multiple times, they are more likely to remember it. If consumers see your ad all too often, they’ll start paying less attention, resulting in more costs and less efficacy.
Set a frequency limit to your ad report and see how it influences your spending to optimize your campaigns for exposure.
After the audience has been saturated, costs usually begin to rise. When the frequency exceeds 1.7, keep an eye on your cost/result. Duplicate the ad set and start adding new targets if it rises dramatically.
3. Increase or decrease your budget based on the performance of your ads
While starting your campaign, initially, you’ll probably test two or three ad sets, each set containing multiple ads. Keep an eye on the budget and other crucial indicators stated by your campaign goal to decide the winning ad. Keep the top-performing ad set/commercial running while pausing the others.
Increase the cost by 15 to 20% for the winning advertisement. Repeat this process every 24 hours unless your ad’s performance begins to deteriorate.
Tip: Recently, Facebook has established a ‘learning phase’ that begins at the start of each campaign and seems to last until a specified amount of activities or time has passed. Before making any big modifications, give Facebook roughly 24 hours to normalize your campaign’s performance, even if you do not see the learning phase being triggered on your campaign.
4. Limiting delivery to the correct audience
Your ad campaigns will be successful if you match the right audience with the perfect ad. Commence with Facebook Audience Insights when you’re unsure how to determine the market for the latest campaign.
Filter by location, age, and gender to get started. After that, add interest to learn more about your prospective audience. You’ll be able to see the pages they’re linked to, as well as their activity, household income, investments, and more.
For a modest conversion marketing test, a million monthly active users are the optimal audience size. Once you’ve determined that and located the right audience, remember to save it in Power Editor for future use.
5. For a greater reach, choose the right placement
You can select from a variety of placements, platforms, and devices when developing a campaign. You can choose between Edit Placements and Automatic Placements. The best option is determined by the campaign you’re executing.
- Including Instagram in your engagement, reach, and video view placements can boost your outcomes by 30%-40%. Then again, if you run a post ad on a Facebook page, expect fewer comments and likes.
- Facebook Messenger is a fantastic way to boost traffic and conversions. Messenger advertising, in particular, is performing brilliantly right now.
- Audience Network placements will be able to boost your ad’s overall traffic and reach. However, pay special attention to your critical KPIs (conversion cost per result and conversion rates, for example).
Running a marketing campaign on a certain device could lead to lower costs in some situations. Android smartphone users convert at a faster rate and reduce cost in some segments. To evaluate if you can improve your advertising results, run a smartphone device test within your niche.
6. Select the appropriate bidding option
Facebook’s advertising is based on a bidding system. In the basic model, Facebook selects the most effective ad based on the bid and its performance.
However, in the past year, Facebook bidding possibilities have become far more convoluted. To begin, you must first decide what outcome you want to optimize for. You can select from a variety of solutions for each campaign target.
For example, when running a conversion campaign, you can choose between conversions, link hits, and views of the landing page. One of the most popular alternatives is conversions. If you have a limited budget, go for optimizing clicks until Facebook has enough conversion statistics.
Consider upgrading for engagement if you’d like to increase the number of visits to your blog.
Facebook’s conversion bidding options for manual and automatic bidding have recently changed. You now have two exclusive Bid Strategy options to choose from:
- Lowest Cost, which is with or without a bid cap (previously it was automatic bidding along with maximum bid)
- Target Cost focuses on keeping the average cost steady (previously it was manual bidding)
Consider using the option of Lowest Cost if you’re a newbie in Facebook ads or have a highly competitive niche. You’ll be more well off with the bid variations.
Pick the Lowest Cost and add a bid cap if you intend to provide results at the lowest potential cost. Target Cost can deliver the strongest leads at the most reasonable price, but you might also end up spending a little more. It may also necessitate additional administration and optimization efforts.
7. To safeguard engagement statistics, repurpose old ad posts into the new campaigns
It’s all about social validation and popularity on social media. More and more people will engage with your material if it receives more likes and shares. Sadly, several of the ad experiments you run to improve your campaigns would also delete your comments and reset your post engagement statistics.
Use the’ social stacking’ strategy to keep those comments and likes while experimenting with your adverts. This strategy is particularly useful when experimenting with different targeting choices. To get started, you need to go to your existing ad’s preview. Tap on the Facebook Post With Comments from the drop-down menu at the upper right.
After that, copy the last number group that appears in the Facebook link address after clicking on the preview.
Build a new Facebook advert and select Use Existing Post. Paste the particular Facebook ID that you had copied previously into the Enter Post ID box. Click Submit.
You will now have an ad, newly created with all the prior, carried over likes, shares, and comments.
Facebook’s ad algorithm is always evolving, and new tools and methods to do all kinds of stuff are being introduced. Many of the suggestions listed above will continue to evolve over time. After all, they aren’t going to work for all of your promotions. Keep experimenting with various techniques and approaches until you find the right ones that work best for you.
What are your thoughts? Which of these ideas are you going to try? What are your go-to strategies for Facebook ads? Please let us know what you think in the comments! Also, try Peppertype.ai to create engaging Facebook ad copies and several other types of content.
Here are a few simple steps to analyzing a Facebook ad’s performance:
– Monitor your ad’s reach and impressions
– Measure your engagement rate
– Calculate the Click-Through Rate
– Evaluate your bounce rates
– Calculate conversion rates
Facebook has everything right within its system. Go to your Business Page Insights and click on the ‘People’ link. This will give you a breakdown of your audience location, gender, and age. Some ways to determine the right audience set for your brand are:
– Research your customer base or customer persona
– Figure out the industry trends
– Analyze competitors
– Define your target audience
– Keep revising it
– Heed Google Analytics
Facebook ads are totally worth it to target a wider audience and convert more customers. Invest in well-organized campaigns and creatives to ensure your Facebook advertising strategy is working.
After choosing your marketing goal, you can start creating your first ad by following the instructions below:
– Choose objective
– Select audience
– Decide where to run your ad
– Set budget
– Pick format
– Place your order
– Measure and manage your ad