Blogging 101: How to Make a Blog Viral

Team Pepper
Posted on 12/01/227 min read
Blogging 101: How to Make a Blog Viral

Table of Contents

  • What Is Content Marketing? 
  • How to Make a Blog Post Go Viral
  • Key Takeaways 
  • Conclusion 
  • FAQs

You’re constantly putting in the effort to build your blog, and you’re dreaming of the day that it goes viral. The truth is, creating viral content is not an easy task. How to make a blog viral: there is no straight answer to the question. 

You must put in countless hours of effort to create a winning blog and also work tirelessly to publicize it. While there is no direct method for making a blog viral, there are certain techniques that can yield good results. SEO is also one of the primary ways of learning how to make a blog viral. 

What Is Content Marketing?

Before jumping directly to the key points, let’s first dive deeper into the concept of content marketing. The word “viral” stands for something that reaches people in no time. When it comes to digital entities, the term can be used to refer to something that becomes an internet craze.  

Content marketing aims at promoting your blog/content to people through various digital activities. The purpose of content marketing is to increase the reach of your blog and help make it go viral. The goal is to compel people to share your content as much as possible with their friends, family, colleagues, etc.

In the end, there is only one thing that can help decide how worthy your blog is: how people react to it and how widely it is shared. Several key points can help you make your blog go viral! Let’s check them out. 

How to Make a Blog Post Go Viral

Here are some points that can help you learn how to make your blog go viral

1. Use catchy images

Being viral is attracting as much traffic as you can to your blog, and images play an important role in it. Images speak a different language than words and quickly convey meaning.

They captivate people easily and give a clear picture of what you are trying to portray through words. That’s why adding images to text is one of the most important tips on how to make a blog viral. 


By placing a key piece of text against an appealing background image, you can combine vital information with eye-catching imagery. Visitors retain more information from images than they do from written or spoken words.

An appealing and informative image draws people’s attention towards your blog and helps boost the number of views for your content. This is one of the most effective and easiest ways to make a blog viral.

2. Add informative videos

Videos are an excellent way to showcase your blog by combining visuals and audio. Today, videos are one of the most captivating mediums of expression and marketing. They are the best storytelling tool, which can help you inform, engage, and persuade your readers. 

As you must have heard sometime, “What is seen is sold.” In a similar vein, what you show is what goes viral. So your blog must include videos that can engage, inform, as well as entertain the reader and compel them to invest time in it. This will, in turn, foster meaningful relationships between you and your audience. In order to do this, you must also have a winning SEO strategy in place. When knowing how to make a blog post go viral, you must include a combination of images and videos in your content. 

3. Try lists and infographics

The strategies for how to make a blog post go viral differ from situation to situation. A blog may go viral purely because of the text, but this may not be the case every time. 

An infographic is a graphical representation of data or information. This includes diagrams, pie charts, flow charts, graphs, and other visual elements. Infographics usually have minimal amounts of text. 

Infographics are a great way to communicate visually. Because they capture our attention and retain it, the most aesthetically unique and imaginative infographics are frequently the most effective. However, it’s important to remember that an infographic must do more than just entertain and engage the audience. It should be able to explain complex concepts and information in more comprehensible and consumable ways. 

Like infographics, lists make a blog more readable. This format is so popular and effective that a majority of bloggers prefer writing their text as listicles. A listicle is essentially content written in the form of a list. Thanks to its increased readability, it can help your blog get a large number of shares. 

4. Incorporate quizzes

Quizzes are an effective instrument, especially if you’re just starting out. They are a great way to increase engagement, whether you use them for fun or collect crucial data from your readers. It, indeed, is one of the main tips for how to make a blog go viral. 

Quizzes are enjoyable, because they are interactive. They also challenge the readers and make them think. As a result, they’re more likely to finish an interesting quiz than a standard text format. Including quizzes in your blog is a great way to keep your readers interested.

5. Write more long-form content

Every digital marketing strategy relies on high-quality content. Marketers and website owners attempt to generate and publish high-quality content through blog posts, emails, ebooks, and social media updates. Long-form content allows you to incorporate your keywords into your content seamlessly. This increases the keyword density of your content, which leads to more organic traffic from search engines. 

The quality of your content directly impacts the search engine rankings of your website. Furthermore, well-researched and informative material adds to the legitimacy of a brand. It assists you in gaining your audience’s trust and converting them into brand supporters.

Long-form posts allow you to include helpful insights and analyses, as well as the most recent statistics and data. They are typically 2,000 words or longer. Blog posts, whitepapers, ebooks, tutorials, or how-to guides, and research papers are some examples of long-form content.

6. Evoke sentiments through your words

It has been seen that posts that trigger people’s sentiments are likely to get faster and more responses than those that don’t. According to Neil Patel, emotional triggers demonstrate how a wide range of emotions can significantly impact how people respond to your blog. They can also favorably impact people’s interaction with it. There are two significant advantages to eliciting emotion. To begin with, emotions aid in the creation of engagement and memorability. Second, emotions may be transferred to a brand, and pleasant emotions can help improve brand perceptions and empathy.

Creating emotion, however, entails more than just being tear-jerking, humorous, or tragic; it also means understanding what others care about. Consumers are more likely to engage and generate a more robust attitudinal and behavioural response when advertisements include substantial emotional content.

7. Continue promoting your blog

Never stop promoting your blog. Never cease distributing information, regardless of the strategy you use. It’s simple to distribute content everywhere as soon as it’s available, but you’ll need a long-term strategy to keep it in front of as many relevant people as possible.

This is considered the never-ending process of making a blog viral. 

8. Automate your processes

Finding a means to automate the posting process is one of the most effective ways to keep blogs updated with fresh information. Although it does involve some preparation ahead of time, automated blog posts are great when it comes to maintaining content flowing into blogs.

Automation saves time, effort, and money, while decreasing manual errors, allowing you to focus on your primary goals. Because each operation is executed identically and without human mistakes, automating procedures provides high-quality output. Repeated tasks can be accomplished more quickly as well. Automating small and regular tasks can help you focus on other important tasks, such as brainstorming strategies on how to make a blog go viral. 

Key Takeaways

  • The word “viral” in viral content marketing stands for something that reaches the people in no time. It becomes an internet craze that you may subsequently see across platforms. 
  • By placing a key piece of text against an appealing background image, you can highlight its main meaning. That’s why adding an image is one of the crucial tips on how to make a blog post go viral. 
  • An infographic is a representation of data in a visual form. It consists of pie charts, bar graphs, and more. Infographics are a great way to communicate visually. 
  • Including quizzes in your blog is a great way to keep your readers interested. Quizzes are enjoyable because they are interactive. As a result, users are more likely to read a blog containing a quiz than one without it. 
  • The more you promote your content, the greater are the chances of it going viral. 
  • Automation saves time, effort, and money, while decreasing manual errors. 


Every day, the world changes. And with that transition come new trends and new problems. Genuinely engaging content is essential for a blog post to be effective. There is no one-size-fits-all formula for how to make a blog viral. As you publish more blog content, you will notice what causes things to spark conversations.

There are numerous factors at play when making material go viral on the internet. Some of the key points are adding images and videos to your content, automating processes, adding infographics, writing listicles, and more. 


1. What makes a blog post viral?

Viral posts become internet sensations in no time. It means that the post has driven enough traffic to your site. It can be through several key points, such as the usage of images, infographics, and videos, and the adoption of sound marketing strategies. SEO is another important factor to consider when promoting your blog organically.

2. How to make a blog post go viral?

These eight steps can help you enhance your quality of blogs and help you make a blog go viral.
1. Have images in your content.
2. Add video to your article.
3. Infographics and lists get massive shares.
4. Quizzes are popular these days.
5. Long-form content gets more attention than short content pieces.
6. Evoke sentiments to get attention quickly.
7. Never stop promoting your blog post.
8. Automate your publishing processes.

3. What type of content goes viral?

Any content that is spread on the internet in a matter of hours or less is referred to as viral content. In other words, it’s content that quickly gets popular. From memes and GIFs to news stories, any sort of content can become viral.

4. Why does content go viral?

When certain pieces of content evoke strong emotion, positive or negative, they go viral

5. How does viral marketing work?

Viral marketing is a type of promotion that depends on the audience to share the content on the internet. Marketing is considered “viral” when content is shared by the general public. 

6. Why should you include images in your blogs?

Images captivate people and allow them to connect with the content more closely. They provide the reader with a clear picture of what you are attempting to portray. Adding images is one of the most effective tips on how to make your blog post go viral.