Web Design And UI/UX

12 Essential Tips on How to Improve Website Design for Your Brand

Team Pepper
Team Pepper
Posted on 27/02/224 min read

Table of Contents

  • How to Improve Website Design: 12 Tips 
  • Key Takeaways
  • Conclusion
  • FAQs

Almost everyone uses the Internet for various purposes, from shopping to marketing. Businesses, blogs, and brands cannot succeed without a website. Web design tips abound on the Internet. People are visual creatures, and presenting information in a way they can easily digest is critical in getting their attention. So, ask yourself how to improve website design to enhance your brand value in 2022.

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How to Improve Website Design: 12 Tips

1. Plan the right way

The first goal should be “to plan” and not rush into designing your website straightaway. If you think that your site requires improvement, prioritize your work backward. Draft a detailed plan on how to improve website design. That may empower your brand. Analyze the browsing patterns of first-time or regular visitors to your website. Monitor the trends of pages, content, products, or offers frequently viewed by visitors. This analysis helps to design your website accordingly, helping you increase your sales.

2. Avoid big chunks of text.

Every business owner can make a good first impression just once. So, be transparent about your brand offering with your audience at the first go. Usage of big text chunks on your website is a definite no-no— especially on your homepage. They may dilute your brand message and make your website look cluttered and messy.

3. Visible and strong call-to-action

Call-to-action buttons are the best ways to improve your web design and are strategically placed in areas such as the top right of your menu and at the bottom of your website pages. The buttons on your website should stand out and improve the “user experience on the website.”

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4. Use the right images – but avoid going overboard.

Images break up the monotony and keep users interested in your site. The average user’s enthusiasm lasts a little longer than 3 seconds, so images are great for maintaining interest or users tend to move or drift away to another website. It is crucial to inform users and customers of your services via pictorial representation. Do not overload the user with too much text; instead, integrate the website with the right images for maximum effect.

5. Ease of navigation experience for the user

Users will become confused and frustrated and may choose to abandon the website due to complicated navigation. Typically users prefer a definite and familiar navigational layout making them comfortable when browsing your site. 

6. Use white space to your advantage.

People get jittery about white space on a website. Often known as “negative space,” white space is just that – blank spaces around webpage elements. In reality, you can use whitespace to your advantage, and it should be a part of your layout. White space is a vital element that helps you break up the page and increase readability. 

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7. Mobile and desktop versions

Smartphones are increasingly becoming the most popular way we consume content. That is why it’s crucial to design with both desktop and mobile in mind. It means ensuring headers and paragraphs work well across both devices.

8. SEO strategy

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People often wonder how to improve website design. A good web design ensures the content is indexed appropriately by search engines and provides good visibility to its business. That is why designers need to have a grasp of SEO. It allows you to rank higher in Google and get indexed correctly in search engines. An SSL certificate for your website is vital. Google has been pushing the HTTPS protocol and gives SSL-encrypted sites a better ranking. 

9. Build a blog

A blog is the best way to connect with your clients/customers. It is an ideal platform that lets you showcase your work, and it also lets your audience know more about you, your brand, or your website. People reading your blog can comment on the content, ask questions and give feedback. A two-way conversation will help to build social proof, thereby increasing conversions. Around 85% of customers trust information from blogs when they want to stay informed on a particular topic or solve a specific problem. 

10. Benefits of UI/UX

The right UI/UX design is important for all types of platforms, apps, and websites. An e-commerce platform is a great example. The big question is how to improve the UI/UX experience?  A well-developed UI/UX experience enhances the satisfaction of your customers when interacting with your virtual platform and apps, leading to better conversion rates, repeat purchases, and increased revenue. The latest web design trends in 2022 will help you create a better user experience.

11. Social share buttons and their impact

Social sharing happens when users broadcast web content to their connections, groups, or specific individuals on a social network. Social share buttons give customers the ability to display their e-commerce purchases.

12. Importance of web testing

Web testing creates an experience for the end-user or visitor with good readability, perceived ease, convenience, and reliability and creates a high-quality software or website. The testing is done before the website goes live and as an ongoing endeavor. 

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Conclusion

Building a successful brand is essential for big corporations, small companies, and even personal websites and blogs. Branding helps people differentiate between competition and quickly judge quality. How to improve website design? The web is the best place to establish your brand; hence, you must pay enough attention to branding when working on your website. Ensure that you utilize various techniques to make your website a powerful and effective branding tool. Focus on improving the website design by knowing the latest trend of 2022. 

FAQs

1. Why is website design important?

A website design is beyond just looking nice and creates a good experience for the user while browsing your site, directly influencing the overall impression of a brand.

2. How can a good website improve my revenue?

A good website is vital to making a business profitable, giving the first impression, and improving credibility. Your search engine rankings will improve, which will result in more leads and sales.

3. How can we focus on the target audience?

Creating a target audience is essential to focus on your sales and marketing efforts. It helps you to understand who your target customer is. Examples include age, gender, location, interests, etc.

4. How can my website provide an edge over my competitors?

A company website should be mobile responsive, meaning it displays well on mobile devices. Mobile searches make up 52.2 percent of all website traffic. Smart visual content in the form of a quick intro video can bring personality to your brand that other brands fail to achieve. User experience is enhanced, and conversions increase almost instantly with real-time chat support.

5. How can SEO help my business?

Search Engine Optimization (SEO) is a hugely important aspect of digital marketing today. SEO has become a mandatory norm for most businesses with an online presence. It is imperative that SEO marketing is carried out correctly. The objective of SEO is to rank high on a search engine. The reason is that the overwhelming majority of search engine users click on the top five suggestions in the results pages.

6. How to improve website design?

Update the content regularly and update your website design to current standards. More importantly, improve page speed. Make it mobile responsive.

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