You can’t rely on organic content distribution on Facebook because the algorithms are tweaked regularly. So, how to do a paid promotion on Facebook?
Working with Facebook paid content distribution has a significant benefit – you gain control over who gets to view your content. This makes it easy to point your content at your target audience to gain maximum conversions.
While organic publishing on Facebook costs nothing, you’ll never be able to monitor and measure your metrics. Hence, Facebook paid content helps you reach the right audience rather than a general mass.
Importance of Facebook Paid Content Distribution
There are several reasons why it is important to distribute your content on Facebook. Here are a few:
1. Better interaction with your customers
Allowing your consumers to have their say is a smart move. Give your target audience a voice and the liberty to share their opinions without inhibitions. Such interactions help create loyal online communities that continue interacting and sharing ideas.
2. More shares
Sharing is crucial as it helps you provide better value to your audience, who appreciate that sharing means caring. Sharing is a great way to amplify the content you created painstakingly. Since you share your content with a targeted audience, they’ll also share it with like-minded friends and family.
3. Easy to measure
Paid content distribution on Facebook allows you to measure your metrics and learn where you lack what. Tracking metrics helps rethink your distribution strategy. You can now experiment as you know which type of content works to your benefit.
Golden Rules for Paid Content Distribution on Facebook
1. Be creative
Be as creative as possible because the more creative your videos and images are, the better the reach. Visual information has a stunning, lasting effect on most people; that’s why adding an image to the content increases the retention capacity by 65%.
The more you brainstorm, the more ideas you generate. Rework your old content to make it as good as new whenever you run short of ideas. Instead of wasting time reinventing the wheel, work on making it spin faster.
3. Foster relationships
The only way to nurture and foster relationships are by providing every user with an unforgettable experience. Research indicates that 67% of consumers become repeat customers because of the impeccable service. Hence, keep your ears open, and keep interacting.
4. Offer solutions
You must understand your customers’ pain points and offer them solutions. Answer your customers’ queries with informative content, which is possible only if you understand their problems by asking engaging questions.
5. Be upfront and honest
Opening up to your target audience is one of the best ways to use Facebook paid content. Ensure your content reflects transparency, integrity, and honesty, and your customers will remain loyal.
Do’s and Don’ts of Paid Content Distribution on Facebook
- Don’t post content featuring a clickbait that invites your audience to ‘tag a friend,’ ‘say yes to agree,’ or even solicits people to either ‘like’ a post or ‘share’ it.
- Your content can be flagged as engagement bait if you instruct your viewers to ‘like,’ ‘share,’ or ‘tag’ a post.
- Do not promote sharing schemes, especially with other pages with many followers.
- Facebook administrators do not like plagiarized content; hence, don’t copy other marketers’ content. Similarly, you cannot compile and post other people’s already-published videos.
- Don’t open ads promising to increase your followers if you are willing to pay. Instead, you can boost your posts or buy ads on Facebook directly.
Although organic content distribution on Facebook may work, it is a laborious process involving a lot of experimentation. Instead, allocate a budget for paid content distribution on Facebook, and you’ll be surprised at the responses that lead to conversions.
Facebook paid content is the easiest to create and distribute. However, you must first create relevant content that has some value for the audiences you are targeting. Create and post content on Facebook regularly, and analyze the results to determine which content is effective. Then shortlist the content that performs best and share it with existing and new users.
You need to understand that you can’t expect to make any direct sales on Facebook. You must keep flooding a group of users with tons of ads. Paid content distribution on Facebook requires you to first make friends with the users before selling to them. Try to understand the market and set your budgets that match your goals. However, you need to keep monitoring the performance of your ads and change them if and when required.
When you opt for paid content distribution on Facebook, it is easy to get distribution ideas right there itself. Log in to your Facebook account, and you’ll find the ‘paid publishing tools’ button on the bar at the top of the page. Click on this button, and the Lead Ads Forms pops up. Click on Forms Library to use the various lead forms. You can also download the leads to your database. The leads should give you a fair idea about how to do paid promotions on Facebook.
You can distribute any form of content on Facebook if the posts don’t depict nudity or are sexually suggestive. Hate speech or any other threatening content is not allowed on Facebook, nor are direct attacks on anybody. Content depicting violence or self-harm is also forbidden. You cannot create or post on fake or imposter profiles.
You must remember two crucial policies regarding landing page content – first, you cannot guide users to Facebook’s homepage or any other page under construction. Secondly, you must ensure that the landing page works on any web browser. Facebook administrators will ban businesses that violate the two policies.