Social Media Marketing

How Does Business for Instagram Work

Team Pepper
Posted on 24/02/226 min read
How Does Business for Instagram Work

Table of Contents

  • Introduction 
  • How Does Business for Instagram Work?
  • Why Should You Choose Instagram For Your Business?
  • How To Use Instagram For Business?
  • Key Takeaways
  • Conclusion
  • FAQs

Running an online business gives us the freedom to advertise our products and services anywhere we want on the internet. That includes Instagram. You can easily put up ads on Instagram for your business. But did you know you can also set up your virtual shop on Instagram? 

Yes, it is possible with the Instagram business account! So now you must be thinking, how does an Instagram business account work? But worry not, we will discuss the benefits of an Instagram business account and how you can set it up for your business in this article. 

How Does Business for Instagram Work?

If you run a business, you must be looking for ways to increase your profits by expanding your customer base. For that, you need to work on your brand awareness and strengthen its presence, and the best way to do it is by bringing your business to social media platforms where people from around the world gather. Of course, one of the most prominent social media platforms is Instagram. 

On Instagram, there is an option called the business account. This lets you set up a literal virtual shop on Instagram where you can showcase your products and services uniquely. You can also reach more customers by using hashtags and Instagram trends. 

With an Instagram business account, you get several features that let you promote your business. The following section will elaborate on why an Instagram business account is best for your business. 

Why Should You Choose Instagram for Your Business?

Before you decide on setting up a virtual shop on Instagram, you must consider why is Instagram best for your business or how Instagram’s business account works? The Instagram business account has several benefits that assist you in expanding your business and increasing your brand awareness. In addition, the business account lets you analyze your business on the Instagram platform and provides hints that may help you grow your customer base. In the next section, we will be discussing how to use Instagram for business.  

How To Use Instagram For Business?

1. Set up a virtual shop


With an Instagram business account, you get a different Insta profile. When you sign up for an Instagram business account, you get a very different Instagram profile with an extra option called view shop. You can use this button to set up a virtual shop for your business on Instagram. 

You can add pictures of your products and services in this shop with their prices, names, and information. Insta users can access this and bookmark the things they like, and they can visit your shop to buy this item from you. Alternatively, they can also buy it directly from your Instagram shop by placing an order through it.

2. Instagram insights


With an Instagram work account, you can access the Instagram Insight option. The Insight option lets you analyze your business account to help you grow it. For example, this option shows you the number of visitors per day, and it also provides you with the weekly and monthly analysis report of new visitors on your business page. 

Moreover, it also tells you how many impressions you have got in your Instagrams business account. You also get to know how many people visit your virtual shop to buy items or browse them. From there, you can understand how your customers are behaving and what you should do to attract more customers and encourage them to visit your virtual shop and buy things. 

The insight button also has a website taps option where you can get to know how many visitors went to your profile and then visited your website. For example, if you are getting fewer website taps, your profile is not attractive enough for your customers to visit your website to know more about you and your products.

3. Personalized, quick reply

If you run your business using a regular Instagram account, you will face problems like too many customer messages that you cannot reply to on time. If you keep on ignoring them, they might leave you for your competitors. That is why an instant automatic response system is crucial for your online business. This can change if you switch to an Instagram business account where you can create a reply text and use it to respond to every message you receive on your account automatically. It is rude to leave your customers hanging like that. This way, you will be able to handle many more customers who are trying to buy your items. 

4. Adding links to your story


After Reels, people watch Instagram Stories the most. And if you are a business owner, you should not miss this chance to promote your goods on Instagram Stories. However, you will need to put on your website links with your products on Stories. You can not do that with a regular account. You will need a business account with more than 10000 followers to put links on Stories. You can send more followers to your website with a business account and drastically increase your conversion rate if you use it correctly. 

5. Advertise your business

Sometimes a new business needs a little push to jump-start its journey. For example, if you are a business owner trying to build your brand presence, you need a business account because it provides the advertising feature. With this, you can send out advertisements to your selected customer base and get more followers and website visits. 

If you have an Instagram virtual shop in your Instagram business profile, you will also get more and more visitors interested in your products and services visiting your virtual shop. With a regular Instagram account, you cannot use the Instagrams advertisement feature to promote your content and profile to a new customer base. With this feature, you can select the geography, age, sex, demography, and other features to find out the best customers who might be interested in your products and services.

6. Look more professional

Some business owners do not have a shop; they just have an inventory but still want to run a business. That’s why they turn towards an online business model where they do not need a shop to run a business. However, some customers tend to ignore these businesses as they do not seem trustworthy. But if you wish to continue to do business and attract customers, you need to remove this uneasiness from your customer’s heart. It will help if you look more professional. It would be best if you looked like you could deliver the service they want, which is why you should opt for an Instagram business account because it provides you with a more professional look. 

You can adorn your Instagram business profile with your products, services, testimonials, customer service response, and many other features that you wish to display to your customers to build trust. 

Key Takeaways

  • The Instagram business account helps you run an online business.
  • The Instagram work account has a virtual shop to list all your product and services. 
  • With the business account, you can check the account insights for free.
  • The Instagram business account helps you reply to several inquiring customers at once. This feature is entirely automatic. 
  • Get access to the link adding feature. With the Instagram business account, you can add links to your stories. However, you will need 10k followers to activate the feature.
  • You can run ads to promote your business and encourage people to visit your profile or website. It can be done using the advertisement feature that gets unlocked when you sign up for an Instagram business account. 
  • Get a more professional look and build your brand presence with the Instagram business account. 


In the end, we would like to conclude by saying that an Instagram business account is for every business person, no matter how small or big your business is. Instagram provides a stable platform for expanding your business and connecting with existing and new customers.


1. Is Instagram business account free?

Yes, Instagram does not charge any money from a business to operate a business account on their platform. However, if you want to run ads for your business to grow, you will need to pay the ad fee.

2. Can I send my followers and visitors to my website using my Instagram business account?

Yes, you can send your business profile visitors to your website by adding a website button to your profile. The business account also lets you monitor the number of clicks on your website link. You can check that on the insights page. 

3. Can I sell my products and services on the Instagram virtual shop?

You can sell all your products and services by listing your items on the virtual shop provided by Instagram on the business account. People can visit this shop and directly buy things by making a payment.

4. How to interact with my customers on Instagram?

You can interact with your customers on Instagram in many ways. For example, you can reply to their comments, message them, tag them in posts, and you can go live and talk to them.

5. What is the best free way to promote my products and services on Instagram?

The best free way of promotion on Instagram is by making reels. The Instagram reels are the most consumed short videos on earth. They have gained massive popularity nowadays. You can follow a viral trend and make a promotion reel of your products or services to get more sales.