23 Free SEO Tools to Improve Your Marketing Efforts

Team Pepper
Posted on 24/12/219 min read
23 Free SEO Tools to Improve Your Marketing Efforts
SEO is a non-negotiable when it comes to marketing your business on the internet. Here are some fantastic free SEO tools to help you get started right away.

Search Engine Optimization (SEO) is necessary to attract visitors to your website and retain them. The sad truth is that even if a website has a wealth of information, the effort is wasted if no one visits it.

Millions of companies worldwide rely on SEO solutions to keep up with the competition online. Many free SEO tools can be used by any type of business, regardless of size.

SEO is the ideal internet marketing strategy for small enterprises because it doesn’t cost much money.  Businesses will see an increase in traffic due to using these SEO tools and techniques. If you want to take advantage of these free SEO tools as well, here’s a detailed list of 25 of them below.

23 Top Free SEO Tools

Top SEO tools


1. Google Analytics

Google analytics


Anyone who wants to improve their online presence should use the Google search engine as a Keyword Research Tool. Google Analytics is a free dashboard that enables seamless management over Google’s search settings and other Google services, such as Search Console and Data Studio.

The majority of search traffic occurs on Google. You can track your Google AdWords account and other marketing statistics with Google Analytics, which is intuitive and straightforward.

2. Google Search Console

Google search console


Since Google provides various free tools for digital marketing professionals, it has remained the most popular search engine. It may take some time to familiarize yourself with these tools and everything they offer, but once you do, you’ll be able to get the most out of the Google platform. 

If you’re keen to learn more about how your website performs in the Google search engine, Google Search Console is a great resource as a Keyword Research Tool. Using the Google Search Console, web admins can monitor the indexing status of their web pages and even enhance exposure, using an easy-to-use set of tools and settings.

3. Bing Webmaster Tools 

Bing is still a significant player in the search engine market, so don’t overlook it when it comes to improving your SEO. Bing Webmaster Tools is one of the most acceptable free SEO tools to boost your Bing SEO results.

Using this program, you’ll be able to monitor your Bing accounts in real-time, using an accessible dashboard, and set up reports to track your SEO progress over time. 

4. Google Keyword Planner

The Keyword Planner is designed to help SEO specialists who have already spent a lot of money on Google advertisements. It is one of the best keyword research tools for free SEO audit and keyword planning. This tool, which you can easily incorporate into the Google suite of tools, can help you strengthen your keyword settings.

5. Google Disavow Tool

As soon as you notice questionable or hazardous URLs links to your webpage, you should delete them from Google’s crawling. The Google Disavow Tool allows you to swiftly and precisely remove unsafe or questionable links, preventing you from being punished by the search engines. 

6. Google My Business

Local SEO should never be underestimated. There are several benefits to using the complimentary Google My Business feature if you are a Google AdWords user. As a business owner, you can use this best SEO tool to manage all aspects of your Google Search business listing in real-time.

7. Google Structured Data Testing Tool

Structured data testing tool


Google’s Structured Data Testing Tool is among the most valuable and straightforward alternatives for making on-page SEO settings easier. You may also modify the tool’s code to meet your individual needs, making it easier to debug your on-page data and undertake competitive research.

8. PageSpeed Insights

As mobile devices fast become the primary method of accessing the internet for most users, you must optimize your website for mobile surfing. If you want to know how your site performs on all devices, PageSpeed Insight is a great free tool to use.

Use this tool to see how your site performs on desktop and mobile devices and get suggestions on improving your site’s performance on each device.

You may get an easily understandable rating for your website with the help of this tool, which combines with other page-speed technologies like the PageSpeed Service and the Chrome DevTools. 

9. Lighthouse

Are you looking for a free SEO tool to help you boost the speed with which web pages load in your Google suite of applications? 

Your website’s performance can be assessed using an open-source program called Lighthouse. Mobile page loading rates are the primary focus of this tool. Using this app for internal testing by Google ensures it is entirely trustworthy. 

10. Google Tag Manager

Google has made it necessary to include keywords in your web page tags. 

For today’s SEO professional, Google Tag Manager is a must-have free SEO checker tool. Without disturbing any code, you can manage every tag on your website using this application.

When you use the tool, it analyzes your tags and flags any possible problems, allowing you to alter your labels and make other modifications quickly. You may add tracking pixels and snippets of code to your main web browser or mobile site. 

In addition to Google Analytics, Google Tag Manager is an excellent tool for managing your site’s performance without needing specialized code.

11. Screaming Frog

When it comes to small-scale URL crawling, Screaming Frog is an excellent free SEO checker that enables you to scan up to 500 URLs. It’s possible to upgrade to a premium version of Screaming Frog, but a free version is an excellent option for smaller projects. 

12. Screaming Frog Log File Analyzer

The free Screaming Frog Log File Analyzer is an add-on that can allow you to upload your log files and analyze up to 1,000 lines. It may be utilized as a stand-alone app or with the Screaming Frog platform. 

13. SEMRush

SEMRush is a free SEO solution worth considering, even if you have a single website and are looking for an easy-to-use dashboard. Using SEMRush’s free SEO checker service tier, you can do essential site audits and keyword reporting.

14. BuzzSumo

Research is a critical element of current SEO. BuzzSumo, a free keyword tool with a simple user interface, lets you see what’s working for your competition and how you might perform better than them. 

Even while BuzzSumo’s free edition lacks some of the more advanced capabilities available in the subscription version, you can still use it to undertake comparative SEO analysis utilizing an app that provides highly accurate estimations of social share counts. 




SEO success relies heavily on conducting thorough research on the competition. To do comprehensive keyword research, carry out a complete domain analysis, and receive essential insight into the SEO tactics that your rivals are using, Neil Patel launched Ubersuggest. 

To help you better understand how your rivals are performing, Ubersuggest, a free keyword tool, also provides a full SEO pages analysis. Your social networking search results can also be analyzed using this reporting tool.

A comprehensive SEO tool, Ubersuggest combines keyword ideas, competitor analysis, and vital competitive insights into a single, user-friendly platform. 

16. Similarweb

Marketing in the digital times isn’t just about collecting data; it’s about analyzing it and discovering new patterns. Similarweb presents essential facts in an easy-to-read and intuitive manner. 

With the help of Similarweb, the best SEO Marketing tool, you may detect your competition’s marketing efforts, analyze organizations to make better investments, and gain a deep understanding of your target audience and client base.

Make more sales, boost your sales volume, and measure your progress using this tool. Use this free SEO tool to keep track of your development over time and compare it to your competitors. 

17. Broken Link Checker

Broken Link Checker lets you keep tabs on the health of your website’s linking profile in advance, rather than waiting until your SEO rankings start to slip. 

Using the Broken Link Checker tool, you can visit your website and weblog for dead links, verify internal and external URLs, and get detailed reports for any mistakes and linking issues detected during a scan. To prevent your search engine rankings from suffering, use the included link validation tool to find and fix any broken or dead links. 

18. SEO Review Tools

If you want to add more free SEO tools to your arsenal, why not get a 42-in-1 tool instead? SEO Review Tools is a collection of 42 free SEO tools you can use to improve your information, check for identical material, discover new keywords, and more.

19. GTmetrix

GTmetrix is one of the most excellent free tools for checking your website’s page loading speed. With a single click, you can quickly evaluate your website’s search engine optimization. Your findings will display everything from your website’s average page loading time to the exact reasons why it may it may loading slowly. 

GTmetrix will also advise you on how to speed up your website’s page loading time, allowing you to detect vulnerabilities in your website’s back-end coding.  

20. The Wayback Machine

A lot of SEO research involves digging through old content, even those on your site, to find the most relevant and helpful information. 

The Wayback Machine is one of the best free SEO tools that you may use to find information about a website’s history. You may even see old robots.txt files on almost any website and use them for further investigation.

21. Xenu

The Xenu software, a Windows-based desktop crawler, has been a long-standing mainstay of the SEO society for free and easy site auditing. It allows you to rapidly detect broken links and do basic site auditing for free. 

22. Wappalyzer

Do you want to dig deeper into your competition’s website to know exactly what’s happening there? 

To get an overview of a website’s fundamental structure and technological stacks, you can use Wappalyzer, a free and open-source application. By using this tool, you can check if your competitors is ahead of you in terms of technology. 

23. Keyword Surfer

Keywords Everywhere is still an excellent tool, but the free version is no longer available. As a substitute, the most popular choice from the community is Keyword Surfer, which is still a free SEO tool.

This Chrome plugin shows you how many times a specific keyword has been searched for in Google. A Chrome plugin that shows you search traffic, cost-per-click, and keyword recommendations is also a big admirer of WMS Everywhere. 

Making the Most Out of These Free SEO Tools

Today, SEO beginners and online marketers on a low budget can use a wide range of free SEO tools, including those outlined above.

They have several useful functions and will generate impressive results when utilized correctly. These 23 best free SEO tools are an excellent place to start your SEO journey.

Many programs in your SEO toolkit may help you tackle a wide variety of challenges quickly and reliably. Take advantage of what works best for you and use it to its full potential to achieve your website goals.


1. What are some of the most common techniques to boost SEO?

To get you started, here are some SEO basics:
– Assess where you are in the online content marketing space
– If you’re a marketer, you need to focus on keywords via – – —– Keyword Research Tool
– Include a link to your website
– Develop a sitemap
– It is essential to choose search-friendly URLs
– You should avoid flash at all costs
– Content distribution via social media networks 
– Add a list of relevant external links 

2. What are some free ways to increase my SEO?

– Improve the quality of your keyword phrases through Keyword Research Tool
– Remove any text that isn’t needed
– Make sure that 404 errors are fixed
– Each web page should have its unique title tag
– Every page should have a well-written meta description

3. What are the benefits of SEO?

Internet consumers are more likely to select one of the first five results from a search engine while finding a service or product. SEO improves your website’s search engine rankings and online exposure, increasing the likelihood that potential consumers will come to your website and make a purchase.

4. How does the use of SEO techniques affect customer satisfaction?

SEO may be a powerful tool for attracting new customers and keeping existing ones happy. SEO and customer experience are directly linked. Creating helpful content, speeding up your site, or optimizing it for mobile devices are just a few of the many ways you can improvise your website’s search engine optimization and enhance the user experience for your customers.

5. How is SEO used to boost traffic?

To boost your website’s traffic, you need to ensure it appears in relevant search results. If “used vehicle dealer” is a more specific description of your organization. it has a better chance of ranking and attracting relevant visitors if SEO tools are used to boost its ranking on search engines.

6. What are the benefits of SEO for your business?

A better user experience is a result of SEO. You may achieve higher conversion rates by providing a better user experience with SEO. Visitors and search engines alike respect an excellent user experience, and giving it will help your site rank higher and retain visitors on your site longer.