How to Improve Marketing Instantly Using 25 Free SEO Tools

Team Pepper
Team Pepper
Posted on 24/12/2113 min read
How to Improve Marketing Instantly Using 25 Free SEO Tools

Table of Contents

  • The Best Free SEO tools
  • Improve Your Marketing Plan
  • The Need For SEO In Marketing 
  • Creating an Effective SEO Plan
  • Improve Your Marketing Using These 25 Top SEO Tools 
  • Key Takeaways 
  • FAQs 
  • Conclusion 

Search Engine Optimization (SEO) is necessary to attract visitors to your website and retain them. The sad truth is that even if a website has a wealth of information, the effort is wasted if no one visits it.

Millions of companies worldwide rely on SEO solutions to keep up with the competition online. Many free SEO tools can be used by any type of business, regardless of its size. Search engine optimization is the ideal internet marketing strategy for small enterprises because it doesn’t cost a lot of money.  Businesses will see an increase in traffic as a result of using these SEO tools and techniques. They are a must-have for every company looking to boost client satisfaction and create a user-friendly website. SEO technologies improve the visibility of a website in terms of search results.

The Best Free SEO Tools


Website owners may use the best SEO marketing tools to improve their search engine rankings. The best free SEO tools examine a website’s ability to rank highly in search engine results pages. You may find information about backlinks and SEO rivalry here. They analyze content for keywords, backlinks, and other SEO factors to enhance web content quality. 

SEO tools can give you information about your website’s general health and success. Using these tools can help you discover potential areas and identify flaws or concerns that may hinder you from ranking and gaining visibility in the search engine results pages. 

Similar to how real-world tools have specialized functions, so do SEO tools. Taking full advantage of the free SEO tools, you need to understand what they can do and use them. 

With the use of free SEO tools, you can do the following:

• Analytics

• Local SEO

• Mobile SEO

• On-Page SEO

• Research

• Ranking checks

• Website performance

• WordPress SEO

These free SEO tools can assist you in more than just the areas we’ve just discussed, providing you with an all-encompassing view of your SEO. 

Improve Your Marketing Plan

Your success will be restricted no matter how good your product or service is if you don’t have an effective marketing plan. Reaching out to the right people at the right time is essential to making sales. You must rework your marketing plan if you do not see the results you want. Here is how:

Conduct data analysis

Your non-productive marketing campaigns must first be identified as issue areas. Analyze your plan using an analysis tool to find out what isn’t working. To see which distribution channels are bringing in the most traffic and which aren’t Google Analytics is a fantastic tool to have in your toolbox! You may also use surveys to find out how people feel about your company. You can utilize this awareness to your benefit once you get it.

Make the necessary changes

It’s a good idea to repeat your successful marketing campaigns. You’ll have to change your strategy to correct failed marketing techniques. There may be times when you may want to think about how to switch up your plan for social media campaigns when one site is bringing in very little traffic. It might include publishing more regularly, establishing a presence, or boosting contact. A lot of testing is required to find the best changes for your business.

Concentrate on the most valuable customers

The 80/20 rule is the basis of Pareto’s idea. To put it another way: 80% of consumers generate 20% of sales; the remaining 20% produce 80% of the sales. As a result, concentrating on the most profitable 20 % of your products should increase sales. Focus on developing long-term connections with your most loyal clients instead of attempting to please everyone. These clients may get newsletters from time to time to keep them up to speed on new goods and services. Acknowledge them for their patronage regularly by email or postal letter. Don’t forget about the remaining 80% of clients; focus on keeping them pleased.

Maintain a constant awareness of new possibilities

Despite a lack of progress, many business owners continue to rely on old-fashioned methods of marketing they haven’t had much success with. The most crucial piece of advice from the Online Marketing Institute is to use the most recent digital technology. You can keep your campaign fresh by constantly exploring new avenues and keeping up with the latest trends. HubSpot, Social Media Examiner, and Seth Godin’s Blog are all excellent places to start. To stay on top of marketing trends, these might help you get started.

Maintain consistency and persistence

The more work you put into your skills, the better they will become. If you don’t get instant feedback from your clients, don’t give up on your product. It will be a fair amount of time before you find any visible returns, so keep going. It’s important to post frequently and consistently on a social networking site, to position yourself as an expert in the field. To establish an email list, send out newsletters regularly to ensure that your subscribers don’t forget about you.

You may wish that every marketing strategy worked perfectly, but that isn’t always the case. A significant amount of trial and error is involved in achieving success, so don’t expect miracles to happen immediately.  It is crucial to take corrective measures and to avoid making the same mistakes again. You’ll likely experience strong results if you use the correct marketing channels to reach your target audience. 

The Need For SEO In Marketing

Google uses the best free SEO tools to determine which websites deserve to be ranked highly for each search query. A site with many links or many pages, all created by software, would always rank first in the search results. 

SEO is essential since it ensures that search results are balanced. Because of this, search results may be manipulated as little as possible and only show up on the first page of the results for each search. Good search engine rankings are correlated to quality content and a visually appealing website. Your chances of appearing in the results are improved if you match these requirements. 

A high rank in the search engine results indicates to visitors that your website is a trustworthy source. The more visitors and visits your site receives, the better your position in the search results. SEO also enhances user experience, increasing the likelihood of clients returning to your site. 

SEO is a cost-effective strategy. Those in highly competitive businesses may afford to spend a lot of money on sponsored traffic to their websites. Of course, you still can buy ad space, but SEO is an excellent approach to attract targeted visitors to your website without having to spend any money. 

Creating an Effective SEO Plan

SEO strategy is a technique you use to increase traffic to your website. It is the process of preparing and implementing procedures to increase original search engine rankings. 

Here are the stages in creating an SEO plan for 2021: 

step 1: Create a keyword list

step 2 Analyze the very initial page of google

step 3: Come up with an original or improved idea

step 4:Attach a connector

step 5: On-page SEO optimization

step 6: Search intent optimization

step 7:Concentrate on content design

step 8: Obtain backlinks to your page

step 9: Enhance and update your articles 

To achieve your plan you can use the many free SEO tools available online. The best free SEO tools may be used effectively in marketing if an SEO strategy is devised.  

Improve Your Marketing Using These 25 Top SEO Tools


SEO tools can help you in getting at the top of Google’s search results. It is not a one-time event. As a technique, it’s primarily about customizing the text to appear in the top search results when people use terms that are relevant to the content. Search engines like Google and Bing are highly sought after because most users don’t get past the first page of results. 

The first step in improving your brand’s SEO is to realize that it operates like a jigsaw piece. When it comes to success, there are a lot of components that must fit together in the perfect order. These tools will help you comprehend where all those components go together — it’s like beginning at the edges. 

We have compiled a list of 25 of the best free SEO tools that are used and tested over the years. 

1. Google Analytics

Anyone who wants to improve their online presence should use the Google search engine as a Keyword Research Tool. Google Analytics is a free dashboard that enables seamless management over Google’s search settings and other Google services, such as Search Console and Data Studio. The majority of search traffic occurs on Google. You can track your Google AdWords account and other marketing statistics with Google Analytics, which is intuitive and straightforward.

2. Google Search Console

Since Google provides various free tools for digital marketing professionals, it has remained the most popular search engine. It may be some time to familiarize yourself with these tools and everything they have to offer, but once you do, you’ll be able to get the most out of the Google platform. 

If you’re keen to learn more about how your website performs in the Google search engine, Google Search Console is a great resource as a Keyword Research Tool. Using the Google Search Console, web admins can monitor the indexing status of their web pages and even enhance exposure, using an easy-to-use set of tools and settings.

3. Bing Webmaster Tools 

Bing is still a significant player in the search engine market, so don’t overlook it when it comes to improving your SEO. Bing Webmaster Tools is one of the most acceptable free SEO tools to boost your Bing SEO results. Using this program, you’ll be able to monitor your Bing accounts in real-time, using an accessible dashboard, as well as set up reports to track your SEO progress over time. 

4. Google Keyword Planner

The Keyword Planner is designed to help SEO specialists who have already spent a lot of money on Google advertisements. It is one of the best free keyword research tools for SEO keyword planning. This free tool, which you can easily incorporate into the Google suite of tools, can help you strengthen your keyword settings.

5. Google Disavow Tool

As soon as you notice questionable or hazardous URLs links to your webpage, you should delete them from Google’s crawling. Free Google Disavow Tool allows you to swiftly and precisely remove unsafe or questionable links, preventing you from being punished by the search engines. 

6. Google My Business

Local SEO should never be underestimated. There are several benefits to using the complimentary Google My Business feature if you are a Google AdWords user. As a business owner, you can use this best SEO marketing tool to manage all aspects of your Google Search business listing in real-time. To do many more operations, you’ll need a Google My Business account, so why not look at the benefits it provides. 

7. Google Structured Data Testing Tool

Google’s Structured Data Testing Tool is among the most valuable and straightforward alternatives for making on-page SEO settings easier. You may also modify the tool’s code to meet your individual needs, making it easier to debug your on-page data and undertake competitive research.

8. PageSpeed Insights

As mobile devices fast become the primary method of accessing the internet for most users, you must optimize your website for mobile surfing. If you want to know how your site performs on all devices, PageSpeed Insight is a great free tool to use. Use this tool to see how your site performs on both desktop and mobile devices and get suggestions on how to improve your site’s performance on each device.

You may get an easily understandable rating for your website with the help of PageSpeed Insights, which combines with other page-speed technologies like the PageSpeed Service and the Chrome DevTools. 

9. Lighthouse

Are you looking for a free tool to help you boost the speed with which web pages load in your Google suite of applications? 

Your website’s performance can be assessed using an open-source program called Lighthouse. Mobile page loading rates are the primary focus of this tool. Using this app for internal testing by Google ensures that it is entirely trustworthy. 

10. Google Tag Manager

Google has made it necessary to include keywords in your web page tags. 

For today’s SEO professional, Google Tag Manager is a must-have free tool. Without having to disturb any code, you can manage every tag on your website using this application. When you use the tool, it analyzes your tags and flags any possible problems, allowing you to alter your labels and make other modifications quickly. You may add tracking pixels and snippets of code to your main web browser or mobile site. 

In addition to Google Analytics, Google Tag Manager is an excellent tool for managing your site’s performance without the need for specialized code.  

11. Screaming Frog

When it comes to small-scale URL crawling, Screaming Frog is an excellent free SEO Checker that enables you to scan up to 500 URLs. It’s possible to upgrade to a premium version of Screaming Frog, but a free version is an excellent option for smaller projects. 

12. Screaming Frog Log File Analyzer

Add the free Screaming Frog Log File Analyzer add-on to your browser today! The free SEO Checker version of this program can analyze up to 1,000 lines, and it may be utilized as a stand-alone app or with the Screaming Frog platform. 

13. SEMRush

SEMRush is a free SEO solution worth considering, even if you have a single website and are looking for an easy-to-use dashboard. Using SEMRush’s free SEO Checker service tier, you can do essential site audits and keyword reporting.

14. BuzzSumo

Research is a critical element of current SEO. BuzzSumo, a Free Keyword Tool with a simple user interface, lets you see what’s working for your competition and how you might perform better than them. 

Even while BuzzSumo’s free edition lacks some of the more advanced capabilities available in the subscription version, you can still use it to undertake comparative SEO analysis utilizing an app that provides highly accurate estimations of social share counts. 


SEO success relies heavily on conducting thorough research on the competition. To do comprehensive keyword research, carry out a complete domain analysis, and receive essential insight into the SEO tactics that your rivals are using. Neil Patel launched Ubersuggest. 

To help you better understand how your rivals are performing, Ubersuggest, a free keyword tool, also provides a top SEO Pages analysis. Your social networking search results can also be analyzed using this reporting tool. A comprehensive SEO tool, Ubersuggest combines keyword ideas, competitor analysis, and vital competitive insights into a single, user-friendly platform. 

16. Similarweb

Marketing in the digital times isn’t just about collecting data; it’s about analyzing it and discovering new patterns. To make more data-driven decisions, Similarweb presents essential facts in an easy-to-read and intuitive manner. 

With the help of Similarweb, the best SEO Marketing tool, you may detect your competition’s marketing efforts, analyze organizations to make better investments, and gain a deep understanding of your target audience and client base. Make more sales, boost your sales volume, and measure your progress using this tool. Use this tool to keep track of your development over time and compare it to your competitors. 

17. Broken Link Checker

Are you confident in your website’s linking profile? Is there a way to tell whether a website you’ve linked to has been taken down? 

Broken Link Checker lets you keep tabs on the health of your website’s linking profile in advance, rather than waiting until your SEO rankings start to slip. 

Using the Broken Link Checker tool, you can visit your website and weblog for dead links, verify internal and external URLs, and get detailed reports for any mistakes and linking issues detected during a scan. To prevent your search engine rankings from suffering, use the included link validation tool to find and fix any broken or dead links. 

18. SEO review tools

If you’re looking to add more free SEO tools to your arsenal, why not get a 42-in-1 tool instead? SEO Review Tools is a collection of 42 different free SEO tools that you can use to improve your information, check for identical material, discover new keywords, and more. 

SEO Review Tools is a one-person business. Jasja ter Horst of the Netherlands continues to fine-tune his products to supply some of the greatest brands in SEO with bug-free code and trustworthy, usable tools that make SEO more efficient. Jasja updates all of his tools regularly, but he also accepts suggestions and criticism from other SEO specialists. 

19. GTmetrix

Modern SEO is all about speed. GTmetrix is one of the most excellent free tools for checking your website’s page loading speed. 

With a single click, you can run a quick evaluation of your website’s search engine optimization. Your findings will display everything from your website’s average page loading time to the reasons why it may be slower than you’d want. 

GTmetrix will also advise you on how to speed up your website’s page loading time, allowing you to detect vulnerabilities in your website’s back-end coding.  

20. The Wayback Machine

A lot of SEO research involves digging through old content, even those on your site, to find the most relevant and helpful information. 

The Wayback Machine is one of the best free SEO tools that you may use to find information about a website’s history. You may even see old robots.txt files on almost any website and use them for further investigation. 

21. Canva

Graphic designers may not be necessary for small tasks, especially if you have a clear idea of what you want in mind. You can use Canva to create a wide range of visual material, from social media graphics to branded photos to logos to presentations, all with just a few clicks. There are innumerable fonts, themes, images, and graphics to choose from on the Canva server, and you can use them on the web or a mobile device. If you’re looking for a one-stop- shop for all your visual content creation needs, this is the tool for you. 

22. MozCast

Search engine optimization experts turn to Dr Pete’s MozCast, the original Google SERP tracker, to keep tabs on the latest algorithm changes. Tracking tools that reveal the prominence of items like advertising and information panels are also helpful. 

23. Xenu

The Xenu software, a Windows-based desktop crawler, has been a long-standing mainstay of the SEO society for free and easy site auditing. It allows you to rapidly detect broken links and do basic site auditing for free. 

24. Wappalyzer

Do you want to dig deeper into your competition’s website to find out exactly what’s happening there? 

To get an overview of a website’s fundamental structure as well as its technological stacks, you may use Wappalyzer, a free and open-source application. Check if your competitors aren’t ahead of you in terms of technology by using this tool. 

25. Keyword Surfer

Keywords Everywhere is still an excellent tool, but the free version is no longer available. As a substitute, the most popular choice from the community is Keyword Surfer, which is still a free keyword tool. This Chrome plugin shows you how many times a specific keyword has been searched for in Google. A Chrome plugin that shows you search traffic, cost-per-click, and keyword recommendations is also a big admirer of WMS Everywhere. 

Key Takeaways

  • With the help of free tools, you can build a professional SEO toolkit. SEO is a highly specialized topic that requires a great deal of attention. 
  • Tracking your website’s performance, auditing your link history, or conducting a detailed competition study does not necessitate big bucks in software subscription costs each year.
  • SEO tools can give you information about your website’s general health and success
  • SEO strategy is a technique you use to increase traffic to your website. It is the process of preparing and implementing procedures to increase original search engine rankings. 
  • SEO tools can help you in getting at the top of Google’s search results. It is not a one-time event. 


Today, SEO beginners and online marketers on a low budget can use a wide range of free SEO Tools, including those outlined above. They have several useful functions and will generate impressive results when utilized correctly.  These 25 best free SEO tools are an excellent place to start on your SEO journey. There are many programs in your SEO toolkit that may help you tackle a wide variety of challenges quickly and reliably. Take advantage of what works best for you and use it to its full potential to achieve your website goals.


1. What are some of the most common techniques to boost SEO?

To get you started, here are some SEO basics:
– Assess where you are in the online content marketing space
– If you’re a marketer, you need to focus on keywords via – – —– Keyword Research Tool
– Include a link to your website
– Develop a sitemap
– It is essential to choose search-friendly URLs
– You should avoid flash at all costs
– Content distribution via social media networks 
– Add a list of relevant external links 

2. What are some free ways to increase my SEO?

– Improve the quality of your keyword phrases through Keyword Research Tool
– Remove any text that isn’t needed
– Make sure that 404 errors are fixed
– Each web page should have its unique title tag
– Every page should have a well-written meta description

3. What are the benefits of SEO?

Internet consumers are more likely to select one of the first five results from a search engine while finding a service or product. SEO improves your website’s search engine rankings and online exposure, increasing the likelihood that potential consumers will come to your website and make a purchase.

4. How does the use of SEO techniques affect customer satisfaction?

SEO may be a powerful tool for attracting new customers and keeping existing ones happy. SEO and customer experience are directly linked. Creating helpful content, speeding up your site, or optimizing it for mobile devices are just a few of the many ways you can improvise your website’s search engine optimization and enhance the user experience for your customers.

5. How is SEO used to boost traffic?

To boost your website’s traffic, you need to ensure it appears in relevant search results. If “used vehicle dealer” is a more specific description of your organization. it has a better chance of ranking and attracting relevant visitors if SEO tools are used to boost its ranking on search engines.

6. What are the benefits of SEO for your business?

A better user experience is a result of SEO. You may achieve higher conversion rates by providing a better user experience with SEO. Visitors and search engines alike respect an excellent user experience, and giving it will help your site rank higher and retain visitors on your site longer.

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