Social Media Marketing

Why You Can’t Ignore Facebook Marketing Today

Team Pepper
Posted on 24/02/224 min read

Table of Contents

  • Tips for Successful Facebook Marketing in 2022
  • What’s New in Facebook Marketing
  • Conclusion
  • FAQs

Facebook has dominated the social media space in the last decade and is growing with 2.9 million monthly active users, the highest for any social media platform. Missing this holy grail does not seem logical.

Facebook marketing implies promoting a brand and maintaining its presence on Facebook. You start by creating a Facebook Business Page and then creating an ad on Facebook Ads Manager. A Business Facebook Page is equivalent to a personal public profile, allowing fans to connect with the business and read about its services. You get to freely showcase your company to a large audience as well as pay, or “boost,” an advertisement.


Tips for Successful Facebook Marketing in 2022


Facebook has always made efforts to remain a top service provider by evolving its platform continuously since its inception. This year is no different, and in fact, Facebook has tossed smart features on its Ads Manager platform. Ponder on the following points while writing your Facebook Marketing strategy this year.

Stay up to date with Facebook Ads Manager.

You cannot run an ad on Facebook without Facebook Ads Manager. It is a one-stop solution to creating, managing, and tracking ads on Facebook, its associated apps, and Audience Network. The dynamic creative feature optimizes videos, images, titles, CTAs, and descriptions for each viewer to deliver efficient results. Staying up to date with the new features that Facebook launches helps you increase your chances of getting noticed.

Get creative with videos.

Advertisements in video form get maximum traction on social media. You may ask which one is better—a product shoot or a testimonial of a terrific customer experience. Well, you must create a good mix of both; a product shoot and a customer testimonial to rake in maximum ROI. If it’s hard for you to post engaging videos regularly, create the ad and add some Gifs. They pretty much work the same way. Facebook is pushing reward video-based content, especially in this new reels placement. Stories and Reels appear vertically, so film your videos upright, not sideways. Reel ads of up to 30 seconds can be created, but keep these ads closer to 15 seconds. 


Optimize your ads for mobile devices

According to Facebook’s desktop vs. mobile usage statistics, 98.5% of users access Facebook on their mobile. Facebook with Instagram is experimenting with different screen immersive, entertaining mobile-first video experiences. Create advertisements for the best viewing experience on any mobile device. It is only possible when you create ads in recommended formats and sizes.

Add personalization

While creating a static or video ad, make it personalized for the user viewing it. You can automate this with the dynamic creative feature in Facebook Ads Manager. This feature helps you create personalized creative variations for each person viewing your promotional content. You can read more about it here.

Post stories

You must plan to update stories on your Facebook Page daily. You can create a static ad or a short clip which is fun to watch when playing in a loop. It is an easy way to increase customer engagement. There is no limit on how much you can post in a day. 

Stories vanish after 24 hours; you can offer a small update on your business. Or you can subtly reveal new features of your products. It helps you interact with your followers and observe what they like or not while staying active on your Facebook Page. 

What you say matters

The world is evolving to become more inclusive and less divisive, as is Facebook. It has discontinued some specific features previously used for targeting audiences. You cannot promote your business to people based on ethnicity, religion, political views, sexual orientation, and health. It is wise to stand neutral on these grounds as a brand to appeal to a larger audience.

Your business will gain prominence and enormous benefits if you can successfully tap even a small portion of the Facebook audience.

What’s New in Facebook Marketing

Facebook is super intelligent in solving problems. You can now use the new and improved lead generation ad. When someone clicks the button on a lead ad, they stay right on Facebook. A form appears there, pre-filled with the required information. Facebook also fixed the dysfunctional email address issue by letting people manually enter their best email addresses. 

The next big feature you would notice is that you can manually choose the following three placements – Reels, Instagram stories, and Facebook stories with only one ad. So you are practically running the same ad in all three places. 

You can also create an engagement ad, which is simply a piece of top-of-funnel content, preferably video. The purpose of an engagement ad is to generate numerous likes, comments, and shares. 

It is like a tip or piece of DIY advice, or something inspirational, showing what’s possible, or even something entertaining, as long as it’s relevant to your business niche in some way.

Facebook has tweaked micro features in the Ads Manager to generate more data for the marketers.


Facebook has dominated the social media space for years, and it is not going down anytime soon. Your digital marketing strategy cannot succeed without considering Facebook. After unveiling itself as Meta, Facebook expanded as a futuristic technology company. The possibilities of Web 3.0 and Metaverse are yet to be known. Do not miss this unknown dimension of the internet.


1. What is Meta?

Facebook is now known as Meta.

2. Why should I market my products on Facebook?

It provides global exposure to your brand or company. You can target a huge market at a low physical cost.

3. Is Facebook still relevant?

Facebook remains highly competitive in the social media space, and after its evolution as Meta, it does not seem to go down anytime soon.

4. How expensive is Facebook marketing?

Meta has promised to make it less costly for small business owners to advertise on its platform.

5. Is it easy to create a Facebook ad?

Yes, it is comparatively easy from a physical ad. Tools on Facebook Ads are simple to use.

6. What changes are coming to Facebook marketing in 2022?

The world is evolving to become more inclusive and less divisive, as is Facebook. The platform has discontinued specific features previously used to target audiences for marketing products or services like ethnicity, religion, political views, sexual orientation, and health.