Most people know Facebook as one of the best social media platforms, but it is emerging to be much more than that. It is growing tremendously as a marketing platform for companies due to the amazing marketing features it provides.
Digital marketers are right to leverage Facebook to advertise their products and services and increase engagement with the target audience. Facebook provides several ad formats to brands to create an impression on their audience. In 2014, it came up with a new carousel ads feature, which instantly became very popular among marketers. Such ads allowed them to promote their products or tell their brand’s story in an incredibly creative and eye-catching way.
The article will demonstrate different Facebook carousel ad examples for you, but before that, let’s understand what carousel ads are.
A carousel is an ad format that contains between two and ten images or videos within a single ad unit. You can advertise multiple products or tell a story in a single ad and add a brief description to every card. Carousel ads, thus, expand to several panels or cards the user engages with by flipping through the carousel contents.
The good thing about these ads is that they can reach your target audience on desktop and mobile. On desktop, users can view the cards by clicking on the left or right arrows, while on mobile, they can just swipe through the cards.
A social marketing agency, Kinetic Social, revealed that carousel ads could drive up to ten times more traffic to advertisers’ websites than static posts on Facebook. A study also revealed that carousel ads are 20% more likely to be remembered by users than a single-image ad.
The below image shows a carousel ads sample.
Almost all the companies using Facebook marketing use carousel ads to advertise their products since these innovative ads can lead to higher engagement, more clicks, and more conversions.
Some of the best carousel ads Facebook examples are listed below:
BarkBox is a service that provides high-quality dog products like toys, treats, and goodies. Its carousel ad targets dog owners and shows an interesting use of design. The ad splits a panoramic image into a few cards, and each card offers a description and benefits to viewers. The ad encourages viewers to keep swiping to see the whole picture.
Shein is a clothing brand for women, popular for its trendy yet affordable clothing items. The carousel ad was made to promote its Black Friday sale and big discounts available on different clothing categories. Each carousel card showcases a different product with a short headline and search ID of the product shown.
As we know, Nike is a sportswear giant that deals in products like shoes, clothes, and accessories. Here is one of the many creative Facebook carousel examples by Nike. It is mainly targeted toward parents of younger children as it showcases products for kids. Each carousel card uses original images and provides links to product pages directly.
4. The Sill
The Sill is a company that infuses natural beauty into your homes and surroundings by selling indoor and live plants. It gave us an innovative example of carousel ads which offered a step-by-step guide of its product with the help of images and videos. It engaged the users quite well since they had to go through all the cards to see the entire explanation.
Among plenty of Facebook carousel ads examples, we found this compelling ad created by H&M. This ad promoted their pride collection. What made this carousel ad distinct is that the images on each card are well-shot to look like candid pictures. This was done to give the audience a personal touch and emotional appeal to contribute to the cause. Well, the response showed they succeeded.
PicsArt is a popularly used picture and video editing app. The amazing carousel ad shows only minimal edits and creatively promotes its features without going into the finer details. Since the goal of promoting the app is to increase the installation rate, they have added a CTA to go straight to the installation page.
As we know, LinkedIn is the world’s largest professional network. It not only helps people to look for jobs but also connects with others and learn useful skills. It created a carousel ad specifically targeting people trying to improve their sales. Each carousel card in the ad used images with descriptions and benefits of the service provided by LinkedIn to achieve better sales results.
The well-crafted carousel ad by IKEA does complete justice to their theme of ‘Spring and the Outdoors’. Each card displays beautifully curated images of their products to demonstrate the lifestyle they’re offering. The ad basically urges viewers to make most of their outdoor space.
ActiveCampaign is a popular digital marketing software and customer experience automation platform. It created a carousel ad to introduce its tools to business owners or marketers. Each card explained a single tool and contained a link to the website’s product page.
In this carousel ads sample, Abercrombie & Fitch stick to a specific color palette, giving the viewers an elegant experience. Each card is straightforward, with the product name as the headline and a CTA leading to the product page.
These are some of the carousel Facebook ad examples to illustrate the utility of such ads. You can find many such ads while scrolling through your Facebook feed.
The advertising space is overwhelmingly crowded, making it very challenging for advertisers to get the viewers’ attention. To do so, you need to think of ways to make your ads stand out. Carousel ads give you that opportunity. It uses attractive visuals and creates a compelling narrative that the viewers cannot help but notice. Such ads allow you to be creative and flexible with your ad campaigns.
Fortunately, Facebook and Instagram offer various tools and features to develop a carousel ad of your choice at your fingertips. So even if you are a beginner, explore these tools and get started with carousel ads to promote your products and brand.
The carousel ad format allows you to show two or more images or videos in different cards within a single ad. Each card can have its own description, link, and call to action. People can view such ads by swiping on their mobiles or clicking on their desktops’ left and right arrows.
Carousel ads are very versatile and can be used for several purposes. It can be used to promote multiple products within the same ad unit or even tell your brand’s story. Moreover, it can be used as a step-by-step guide to explain how to use your product. Such ads are more engaging, which makes users keep on swiping to see the next card. They are also cost-effective as they can lead to higher conversion rates.
Yes, carousel ads have proved to be very effective in driving traffic towards advertisers’ websites and increasing sales. A study has revealed that carousel ads can drive ten times more traffic than a static post.
A carousel ad can have two to ten cards in each ad unit.