Advertisements on social media are an integral part of the internet’s landscape. Love them or hate them; they’re here to stay. It remains the only source of revenue for many websites.
Several factors could dictate how many clicks your ad gets, such as the positioning, which websites and spaces you’re advertising on, the geographical locations, the attractiveness of the design, the copy, and multiple other factors. This is why it’s to have some essential Facebook ad design tips before making an ad. As much as users dislike ads, you will find that more people are engaging with your ads when you check all those boxes.
Facebook is a thriving marketplace with so many different interactive possibilities, one of which is ads. However, with ease of access comes competition. The problem of having to stand out in such a bustling space becomes all the more pertinent. This article will help you out with some Facebook ad design tips that will help your ads be seen and garner more engagement and clicks.
Facebook Ad Design Ideas
Below are some helpful Facebook ad design ideas that can help you make your ad more attractive and possibly attract more engagement too.
1. Visual appeal
Before people understand what your ad is about, the first thing that grabs their attention (or doesn’t) is the visual appeal of the ad. The only way to stand out is to have an interesting visual design for the ad.
This doesn’t necessarily mean that your design has to be complex. It’s better to keep it simpler, with a clear idea. As with any other marketing strategy, the key is to focus on the target audience. Although it sounds cliche, you don’t get anybody’s attention when you try to grab everyone’s attention.
Take a look at the below ad, for example. It isn’t complex, yet it draws a certain amount of intrigue. Moreover, the idea behind the ad is immediately conveyed without having to say anything.
In speaking about visual appeal and aesthetics, one important aspect that’s not discussed often s the size of the actual advertisement. Facebook ads have certain dimensions and file sizes specifications, such as a minimum dimension of 600 x 600 pixels and maximum file size of 30MB. Within these specifications, it’s best to try to find a size that works for your design.
Whether you’re using a landscape or portrait type image, the most important thing is to ensure that the image is big enough that it catches people’s attention and allows them to absorb the content without having to squint. However, since there is no maximum size limit, it’s important to ensure that the resolution for larger images is sufficient to make the image look clear. A poor-quality image is certainly not going to capture the user’s attention.
3. Make use of videos
Videos are one of the most engaging forms of advertising. The numbers say no different, with 69% of consumers saying that they prefer to learn about a new product or service through a video.
With a video, you can showcase your service or product without the word and space limitations of image or text advertising. That said, it’s important to make the video as short as possible while still effectively delivering a message. Using Facebook stories is a great way to advertise using video. A popular form of video content is GIFs. The shortest and most engaging form of video content.
4. Facebook carousel ads
Carousel ads are an advertising format that combines multiple videos or images into a single ad unit. This helps make your ad more visually appealing as it allows you to expand your creative horizons into more than just one frame. Moreover, it adds an element of interactivity that you don’t get with normal ads.
Audiences are more likely to engage with an ad out of curiosity to find out what more is on offer, thus automatically increasing their knowledge and relationship with the brand, even if it is only to a small extent. This form of advertising is beneficial when you wish to promote several offers or would like to showcase multiple products or services.
5. Focus on your value proposition
The offer to the prospective customer is your path to a sale or to gaining the engagement that is of utmost importance for a freelancer or business owner. You may have a visually appealing ad with an engaging copy, but the goal isn’t just to have an audience read or look at your ad when it comes down to it. It is to ensure that they engage with your brand in some way after viewing the ad.
The best way to do this is to advertise an offer that would be valuable for prospective customers. Popular options for “making an offer they can’t refuse” are discounts, promo codes, package deals, and free services and products.
It might be worth mentioning to younger businesses that it’s important to find the right balance in terms of the offer made. If you aren’t offering enough of an incentive for the audience to be invested in your brand, it will not garner much engagement.
You can’t offer a 2% discount, for example, and expect engagement on that. However, on the other side of the same coin is making an offer that seems too good to be true, like an 80% discount on all products. This doesn’t usually work for two reasons:
- It could mean that you’re selling yourself short, which isn’t a great way to do business.
- When something seems too good to be true, it usually is. There are a lot of scams out there, and you don’t want audiences thinking that your business is one of them.
6. Copy text size
You might be wondering why the size of the text is being mentioned in this article about Facebook ad design tips. It just has to be big enough for people to read, right? While this is true, another aspect to consider for the size of the copy-text is the hierarchical arrangement. Take a look at the below image. It says everything that needs to be said about the hierarchical arrangement of text.
The more important text needs to be larger and bolder, while the less important text can be smaller and less evident. The importance of each aspect of your copy is completely dependent on the offer, brand, message, and type of business.
In other words, it is up to you to do your research and understand which part of your copy is most attractive to a prospective customer. It could be the offer itself, which is likely, or the brand name, a message that you’re trying to convey, or a witty one-liner to grab their attention.
7. Engaging copy
Although the actual offer being made is significant, the way the offer is conveyed is also important. There are various tones in which a copy can be conveyed. It can be humorous, sarcastic, straightforward, or quirky.
A common mistake that one might make in deciding the tone is to directly jump to trying to cater to what audiences might like the best. Everyone loves a chuckle, but the real question is whether or not a humorous tone aligns with your brand image.
However, if your brand is versatile because several different tones can define it, it makes sense to leverage the audience’s response to those tones. You can put the ad through A/B testing tools to help you understand which tone works best and effectively use it.
Also, ensure that whatever is included is essential to capture the audience’s attention and instigate engagement, rather than stuffing text into the copy.
8. Clear CTA
The aspect of Facebook ad design that goes hand in hand with making an attractive offer is creating a path to turn the audience’s interest in that offer into a sale or some form of interaction with your brand.
You can’t just bait them with an attractive offer and leave them nowhere to go after that. We live in a world of short attention spans where audiences are less likely to perform a search to find the service or product that is being offered. It’s best to make life easy for them and add a CTA. The CTA could lead directly to the product/service on offer or lead to a broader landing page or home page.
The goal is to get them invested in your brand. Even if they do not purchase the offered service or product, they would have interacted with your brand enough to have registered it. So the next time they stumble upon one of your ads, they recognize it, and the likelihood of them being engaged by your ad again is higher.
9. Maintaining a consistent theme
A crucial aspect of a successful ad campaign is the ability to be recognized. As mentioned in the above point, audiences who have engaged with your ad once are those who have shown interest in your brand. You may or may not have made a sale on that first ad, but familiarity is one of the important aspects of marketing. People are more likely to engage with a brand they are familiar with.
The best way to facilitate this feeling of familiarity in the ad space is to maintain a consistent theme with your ads. Be it through the visual appeal, the tone of the copy, or the idea conveyed. However, it could be emphasized that visual appeal might be slightly more important than the rest because you ideally want to create that feeling of familiarity at first glance.
10. Make use of SEO
An integral part of your Facebook ad design should be SEO. Making effective use of SEO can help boost your visibility by miles. You can use SEO tools such as SEMRush, which has paid and free options to help with your SEO research. You can incorporate a couple of these words into your ad copy.
11. Leverage Facebook Canvas ads
Facebook Canvas Ads can be a time-consuming process to learn and use. However, statistics suggest that Canvas ads can be highly engaging, with 53% of users who open a Canvas ad viewing at least half of it.
Canvas Ads are essentially a mix of carousels, videos, and images. This takes the idea offered by carousels and multiplies it. It enables you to advertise various aspects of your business in a relatively short amount of time.
12. Use Facebook pixel
Assuming you’ve followed all these Facebook ad design tips, done everything by the book, and created a wonderful, engaging ad that you’re sure will have customers knocking at the doors of your business. How do you find out how effective this ad is and whether it’s doing better or worse than you expected?
That’s where Facebook Pixel comes in. Facebook Pixel is a piece of code that allows you to measure the effectiveness of your advertisements by gaining insights into actions taken by users.
This helps you measure the results of your ads and helps you understand the demographics and types of audiences drawn to your ad, thus making for more effective targeted ads in the future.
- A successful ad campaign on Facebook can substantially increase engagement and sales.
- Visual components such as the visual appeal of the ad, image clarity and resolution, and text size are important to grab users’ attention.
- It is of utmost importance to focus on the ad’s value proposition and ensure a clear CTA enables users to access the offer easily.
- Maintaining a consistent brand theme can help prospective customers identify your ads better.
- Using carousel ads, Facebook Pixel, and Facebook Canvas can elevate your advertisements.
These 12 Facebook ad design tips can help elevate your advertising game and gain more engagement, a larger customer base, and more sales. If you’re looking to fill your ads with appropriate content, you can take advantage of Pepper Content’s ad copywriting services.
Several formats can be used effectively depending on what you’re advertising. You can use images, short videos such as GIFs, or a combination of them using carousels.
– Use simple, clear representation of the marketing message
– Focus on having an engaging design
– Use high-quality images
– Don’t go overboard on the text
This depends on your budget but assuming a modest budget; two weeks would be ideal because any less than that would preclude you from gaining any significant insights into the campaign. Any more could end up being quite expensive.
With carousel, you can add up to 10 images or videos in a single ad.