20 Top Content Distribution Tools For Your Next Campaign

Effective content marketing is a perfect blend of generating high-quality content and finding sustainable content distribution methods. The best content distribution methods lead to increased visibility and brand awareness. 

It’s not enough to create amazing content; you must ensure that the right people consume it at the right time. There are various content distribution software available, but if you want to make the most of your content distribution strategy, start by identifying the proper content distribution channels. 

Once you’ve identified the key channels to drive your content distribution system, you can confidently begin your marketing efforts with the right content distribution tools to help you reach more people.

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This article reveals 21 tools to increase exposure for your content. The list features content distribution software, tips, and methods to sustainably revamp your content distribution plan.

Some of the tools listed below are free, and some are paid versions. Yet, all of them are tried and tested content distribution tools to uplift your marketing efforts.

Let’s delve deeper into these 20 content distribution tools that make content marketing a rewarding endeavor.

Top 20 Content Distribution Tools

Whether you leverage paid, owned, or earned media as part of your content marketing distribution plan, the following solutions will streamline your workflow and increase exposure to your content.

1. HootSuite

HootSuite is a comprehensive content distribution tool loaded with smart features. You can easily schedule, manage and publish your content across major social media channels like Facebook, Twitter, LinkedIn, etc. 

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Their smart integrations and apps library help with content distribution methods for Tumblr, YouTube, and business functions like sales and marketing via Salesforce and MailChimp.

Plans: Free, Pro, and Enterprise

2. AddThis

AddThis is a smart way to integrate follow and share buttons everywhere you like. The software reduces bounce rates with the power of CTAs to keep visitors engaged. 

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People can share your pages and content across the Internet, follow your social media, download resources, and more without leaving the main page. You can even implement compelling CTAs on newsletters and reports to improve the odds. 

Plans: Free

3. HubSpot

HubSpot is a complete inbound marketing software suite with many valuable functions like email marketing, analytics, reporting, social listening tools, social media management, marketing automation, etc. 

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You can monitor, schedule, and publish content across multiple social networks. The inbuilt Social Inbox feature consolidates all your social communities with insights from your online campaigns like email or paid ads. 

Plans: Basic, Pro, and Enterprise

4. Buffer

Buffer lets users schedule social media posts in advance, queue them in the exact order they want, monitor, and publish across several social media platforms like Facebook, Twitter, and LinkedIn. 

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Content distribution methods become so much easier by “buffering” your posts. One USP is that this content distribution software is easy to use and powerful – just add it into the flow of your existing content distribution system. What’s more is that the images you post on Twitter via Buffer are displayed as inline pics on your feed, which is a great way to gather engagement.

Plans: Free, Buffer for Business (small, medium, large)

5. Appinions

Appinions is an influencer marketing platform that allows brands to contact, manage and monitor their relationships with influencers. By making it easier to identify and track the influencer marketing landscape, this tool helps you reach out to the right people who can be advocates for your brand. 

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Plans: Contact a representative for more details. 

6. Tweriod

Tweriod is a timing tool for all your tweets; this tool increases your content distribution by three times. With access to your Twitter account, Tweriod monitors your tweet performance, follower tweets and creates an insightful report to use for your next move. It’s simple, useful, and free.

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Plans: Free

7. Content BLVD

Content BLVD connects your brand with creators and publishers; it’s as easy as submitting your next article on their platform to gain access to their content marketplace. Here, publishers interested in your content make offers to promote it, which you can accept or reject. 

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This is a great content distribution strategy for bloggers looking to make their presence felt.

Plans: Free to sign up, paid for advertisers

8. Outbrain

Outbrain has a content distribution system that recommends content to your viewers on your owned media, like a website. You can also use it for third-party content or even as a content distribution method for your content on third-party sites.

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Outbrain adds your sponsored and related content on other websites, improving your visibility and linking strategy. Their users include media publications like NYTimes.com, Mashable, and others. 

Plans: Pay-per-click

9. Zemanta

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Zemanta is a plugin text editor that provides suggestions for photos and other public content to help with your content creation process. This saves a ton of time so that you can get straight to your content distribution plan. 

You can also use the tool for other users to use your content by paying and sponsoring it. It’s a powerful link-building tool and content distribution software to promote your content and boost media value. 

Plans: Pay-per-impression

10. Click to Tweet

Click to Tweet, as the name suggests, is an easy way for users to share your posts and content on Twitter. After creating your Tweet, the content distribution system gives you a clickable link that opens your tweet inside a Twitter user’s account. 

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This tool helps minimize the time spent typing and makes sharing much easier. This tool’s effective content distribution tip is to create infographics and click-to-tweet.

Plans: Free

11. SlideShare

SlideShare is a popular content distribution tool to upload presentation decks onto the site or as an embedded item in your website or blogs. You can use its content marketing distribution integration to share slides via email, Facebook, Twitter, Scoop.it, and Reddit. You can also use this tool for file sharing, specifically presentations that market your brand. 

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Plans: Free and Pro

12. Storify

Storify is a content distribution software that lets users create stories from posts, conversations, or events on social media. Let’s say you found a couple of fun tweets or Tumblr posts. 

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You can use this tool to turn them into a presentation-style story and promote it on your pages, social media, etc. You get more engagement by highlighting what people say about your brand in the form of a story.

Plans: Free and VIP

13. StumbleUpon

StumbleUpon is an excellent addition to your content distribution strategy. It helps users discover fun and interesting content on the Internet. With an engaging platform to monitor reactions, it identifies what you like and dislikes to suggest content relevant to you. Creators can use the platform to get their content to other users by randomly showing up on their feed. 

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Plans: Cost-per-click

14. ARC – Access, Reach, Connect

A powerful PR-style content distribution tool, ARC revolves around multimedia content. They emphasize video content by automatically distributing your content on video websites, media outlets, social media, and their vast network of users. 

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Brands keen on making the most of their video marketing efforts can leverage ARC for good results.

Plans: Contact a representative for more details

15. OneLoad

OneLoad is like ARC and PaperShare, which revolve around multimedia-like videos. By sharing your content automatically on video networks and social media, they also offer powerful analytics tools to check your video performance once it’s gone live. 

You can also customize your video distribution venues with their free feature called Destinations. 

Plans: Free, Business, Business Pro, and Enterprise

16. Papershare

PaperShare is another excellent content distribution system that lets users share their content across multiple social media platforms at a go. With real-time analytics, you can understand your audience’s behavior and even interact with them.

Plans: Contact a representative for more details

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17. SharedCount

SharedCount offers social media analytics for easy and fast insights into high-performing content on various platforms. It shows which ones are shared the most and which ones aren’t. 

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You must paste the social URL, and the software generates a full-fledged report about how many likes you got, how many comments, shares, tweets, Facebook insights, pins, LinkedIn shares, StumbleUpon, etc. It’s not a content distribution method, but it’s useful to analyze your content performance and refine your content distribution plan accordingly. 

Plans: Free, business, and dedicated

18. Contently

Contently is a popular content distribution tool regarded as a writers’ and journalists’ content marketplace. By connecting freelancers with various brands, Contently is primarily a marketplace for content creation. 

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However, it also has exciting content marketing distribution, management, and creation features. The platform lets writers display their work and promote it across various categories with a dedicated portfolio. You can leverage these writers to promote your work on the platform. 

Plans: Subscription + freelancer fee

19. GaggleAMP

GaggleAMP handles your teams’ individual social media accounts by filtering posts across various Gaggle networks. Users on these networks can customize the posts on their feed before sharing or publishing to their network. 

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Businesses, customers, and advocates can use GaggleAMP to reach more people and boost social shares with little effort.

Plans: New to social media, post occasionally, post regularly.

20. PitchEngine

PitchEngine is perfect for your content distribution plan. It adds style to your marketing collaterals such as press releases, newsletters, flyers, brochures, etc. The content distribution software makes ordinary content more engaging with visual elements. 

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Users can embed videos and images to offer a fresh perspective to your content. They also have location stamps, SEO tagging features, and responsive boilerplates to schedule and pitch your content on time.  

Plans: Free, Basic, Pro, and Enterprise

In Summary

Considering that the Internet is flooded with content, having a place for users to find specific content makes life much easier. Similarly, as part of your content distribution plan, you can identify the type of platform that suits your ideal customer. And use the above-mentioned content distribution tools to get your content distributed seamlessly. 

By all means, put your skills to the test, but remember, the quality of your content enriches your content distribution strategy, so keep researching for new ways to promote your brand. 

Key Takeaways

• It’s not enough to just create amazing content; you have to ensure that the right people consume that content at the right time.
• Once you’ve identified the key content distribution channels, you can confidently begin your marketing efforts with the right content distribution tools to help you reach more people.
• When your brand aims at creating content, the platforms help regulate its relevance by setting standards and benchmarks to assess the quality of your content marketing distribution.
• The right content distribution platform will offer your brand increased exposure to consumers and the ability to influence their decisions.

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