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Content Distribution: 21 Top Tools For Maximum Exposure

Team Pepper
Team Pepper
Posted on 20/12/219 min read
Content Distribution: 21 Top Tools For Maximum Exposure

Table of Contents Content Distribution Platforms  The Need for Content Distribution Platforms Top 21 Content Distribution Tools Key Takeaways  Conclusion  FAQs Effective content marketing is a perfect blend of generating high-quality content and finding sustainable content distribution methods. The best content distribution methods lead to increased visibility and brand awareness for any brand.  It’s not… Continue reading Content Distribution: 21 Top Tools For Maximum Exposure

Table of Contents

  • Content Distribution Platforms 
  • The Need for Content Distribution Platforms
  • Top 21 Content Distribution Tools
  • Key Takeaways 
  • Conclusion 
  • FAQs

Effective content marketing is a perfect blend of generating high-quality content and finding sustainable content distribution methods. The best content distribution methods lead to increased visibility and brand awareness for any brand. 

It’s not enough to just create amazing content; you have to ensure that the right people consume that content at the right time. There are various content distribution software available, but if you want to make the most of your content distribution strategy, start by identifying the proper channels. Once you’ve identified the key channels to drive your content distribution system, you can confidently begin your marketing efforts with the right tools to help you reach more people.

In this article, we reveal 21 tools to increase exposure for your content. The list features content distribution software, tips, and methods to revamp your content distribution plan sustainably.

Fortunately, the many tools available for marketers can give you the results you need. Some of the tools listed below are free, and some are paid versions. Yet, all of them are tried and tested content distribution tools to uplift your marketing efforts.

Let’s delve a little deeper into the nature of these 21 tools that make content marketing a rewarding endeavor.

Content Distribution Platforms

Content distribution platforms are software and channels used to promote your branded content. They are best segmented into three broad categories – owned media, earned media, and paid media. 

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Paid media: Paid media refers to platforms that brands need to pay to access and thereby boost their content visibility. Paid media is an effective content marketing distribution method as it empowers businesses with a platform already buzzing with engagement. For effective results, your ads should lead back to your owned media, where you can grant audiences access to your offering. 

A popular content distribution tip for paid media is to ensure that your owned media is informative, entertaining, captivating, and relevant to the value your audience seeks. Pay-per-click ads, search engine ads, social media ads, influencer marketing are all examples of paid media.

Owned media: Owned media includes assets that are totally in your control, which you have full authority to monitor, maintain and direct according to your brand guidelines. Core aspects of your business should be marketed through your owned media to establish your brand as an entity of unique value. While paid platforms can get you great results, the biggest share of your marketing efforts should be directed towards improving your owned media performance that’s within your control.

Earned media: Earned media is when a customer mentions something extraordinary about your brand on a platform like LinkedIn, and the customer becomes part of your distribution network. Their recommendation of your product has earned you a new channel for your content distribution methods in the future. This form of content marketing leads to improved visibility, social proof, and credibility. 

The Need for Content Distribution Platforms

If your goal is to gain a significant market share for your brand, then content distribution software is only relevant if there’s a platform to market. A content distribution platform like Facebook, Google, LinkedIn, YouTube, and many others, is responsible for displaying information pertinent to its users. When your brand aims at creating content, the platforms help regulate its relevance by setting standards and benchmarks to assess the quality of your content marketing distribution.

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Considering that the Internet is flooded with content, having a place for users to find specific content makes life much easier. Similarly, as part of your content distribution plan, you can identify the type of platform that suits your ideal customer. In short, these platforms offer you access to active users who engage with content regularly. When your brand is displayed to them, it has a higher chance of getting noticed and becoming much bigger in its niche.

Content distribution platforms provide both creators and consumers a fair playground to access and distribute content that informs, entertains, educates, advertises, and sells. The right platform will offer your brand increased exposure to consumers and the ability to influence their decisions. Such platforms are packed with insights that can be used to refine your content marketing plan over time. 

Let’s explore some content distribution tools to give you the best results.

Top 21 Content Distribution Tools

Whether you leverage paid media, owned media, or earned media as part of your content marketing distribution plan, the following solutions are sure to streamline your workflow and increase exposure to your content.

1. HootSuite

HootSuite is popular because it is a comprehensive content marketing tool loaded with smart features. You can easily schedule, manage and publish your content across major social media channels like Facebook, Twitter, LinkedIn, etc. Their smart integrations and apps library help with content distribution methods for Tumblr, YouTube, and business functions like sales and marketing via Salesforce and MailChimp.

Plans: Free, Pro, and Enterprise

2. AddThis

AddThis is a smart way to integrate follow buttons and share buttons everywhere you like. The software specializes in reducing bounce rates with the power of CTAs to keep visitors engaged. People can share your pages and content across the Internet, follow your social media, download resources, and more without leaving the main page. You can even implement compelling CTAs on newsletters and reports just to improve the odds. 

Plans: Free

3. HubSpot

HubSpot is a complete inbound marketing software suite with many valuable functions like email marketing, analytics, reporting, social listening tools, social media management, marketing automation, etc. You can monitor, schedule, and publish content across multiple social networks. The inbuilt Social Inbox feature consolidates all your social communities with insights from your online campaigns like email or paid ads. 

Plans: Basic, Pro, and Enterprise

4. Buffer

Buffer lets users schedule social media posts in advance, queue them in the exact order they want, monitor, and publish across several social media platforms like Facebook, Twitter, and LinkedIn. Your content distribution methods become so much easier by’ buffering’ your posts. One USP is that this content distribution software is easy to use and powerful – just add it into the flow of your existing content distribution system. What’s more is that the images you post on Twitter via Buffer are displayed as inline pics on your feed, which is a great way to gather engagement.

Plans: Free, Buffer for Business (small, medium, large)

5. Appinions

Appinions is an influencer marketing platform that allows brands to contact, manage and monitor their relationships with influencers. By making it easier to identify and track the influencer marketing landscape, this tool helps you reach out to the right people who can be advocates for your brand. 

Plans: Contact a representative for more details. 

6. Tweriod

Tweriod is a timing tool for all your tweets; this tool increases your content distribution by three times. With access to your Twitter account, Tweriod monitors your tweet performance, follower tweets and creates an insightful report to use for your next move. It’s simple, useful, and free.

Plans: Free

7. Content BLVD

Content BLVD connects your brand with creators and publishers; it’s as easy as submitting your next article on their platform to gain access to their content marketplace. Here, publishers that show interest in your content make offers to promote, which you can either accept or reject. This is a great content distribution strategy for bloggers looking to make their presence felt.

Plans: Free to sign up, paid for advertisers

8. Outbrain

Outbrain has a content distribution system to recommend content to your viewers on your owned media, like a website. You can also use it for third-party content or even as a content distribution method for your own content on third-party sites. Outbrain offers your sponsored and related content on other websites, improving your visibility and linking strategy. Their users include media publications like NYTimes.com, Mashable, and others. 

Plans: Pay-per-click

9. Zemanta

Zemanta is a plugin text editor that provides suggestions for photos and other public content to help with your content creation process. This saves a tonne of time so that you can get straight to your content distribution plan. You can also use the tool for other users to use your content by paying and sponsoring it. It’s a powerful link-building tool and content distribution software to promote your content and boost media value. 

Plans: Pay-per-impression

10. Click to Tweet

Click to Tweet, as the name suggests, is an easy way for users to share your posts and content on Twitter. After creating your own Tweet, the content distribution system gives you a clickable link that opens your tweet inside a Twitter user’s account. This tool helps minimize the time spent typing and makes sharing much easier. An effective content distribution tip for this tool is to create infographics and simply click-to-tweet.

Plans: Free

11. SlideShare

SlideShare is a popular content distribution tool to upload presentation decks onto the site or as an embedded item in your website or blogs. You can use their content marketing distribution integration to share slides via email, Facebook, Twitter, Scoop.it, and Reddit. This tool can be used for file sharing, specifically presentations that market your brand. 

Plans: Free and Pro

12. Storify

Storify is a content distribution software that lets users create stories from posts, conversations, or events on social media. Let’s say you found a couple of fun tweets or Tumblr posts. You can use this tool to turn them into a presentation-style story and promote it on your pages, social media, etc. You get more engagement by highlighting what people say about your brand, or anything at all, in the form of a story.

Plans: Free and VIP

13. SimpleReach

SimpleReach is yet another useful content distribution tool to strategize your content sharing. With real-time insights into social media, you can use the tool to identify trending and performing content. It also stores all your interests, so you can automate the hunt for good topics or content to create your own that drives more shares and traffic. With a clear idea of how different types of content performs on the Internet, it’s easy to bank on the best option to promote your brand.

Plans: Free, Business and VIP

14. StumbleUpon

StumbleUpon is an excellent addition to your content distribution strategy. It helps users discover fun and interesting content on the Internet. With an engaging platform to monitor reactions, it identifies what you like and dislikes to suggest content relevant to you. Creators can use the platform to get their content to other users by randomly showing up on their feed. 

Plans: Cost-per-click

15. ARC – Access, Reach, Connect

A powerful PR-style content distribution tool, ARC revolves around multimedia content. By automatically distributing your content on video websites, media outlets, social media, and their vast network of users, they emphasize video content. Brands keen on making the most of their video marketing efforts can leverage ARC for good results.

Plans: Contact a representative for more details

16. OneLoad

OneLoad is like ARC and PaperShare, which revolves around multimedia like videos. By sharing your content automatically on video networks and social media, they also offer powerful analytics tools to check your video performance once it’s gone live. You can also customize your video distribution venues with their free feature called Destinations. 

Plans: Free, Business, Business Pro, and Enterprise

17. Papershare

PaperShare is another excellent content distribution system that lets users share their content across multiple social media platforms at a go. With real-time analytics, you can understand your audience’s behavior and even interact with them.

Plans: Contact a representative for more details

18. SharedCount

SharedCount offers social media analytics for easy and fast insights into high-performing content on various platforms. It shows which ones are shared the most and which ones aren’t. All you have to do is paste the social URL, and the software generates a full-fledged report about how many likes you got, how many comments, shares, tweets, Facebook insights, pins, LinkedIn shares, StumbleUpon, etc. It’s not a content distribution method, but it’s very useful to analyze your content performance and refine your content distribution plan accordingly. 

Plans: Free, business and dedicated

19. Contently

Contently is a popular content distribution tool regarded as writers’ and journalists’ content marketplace. By connecting freelancers with various brands, Contently is primarily a marketplace for content creation. However, they also have exciting content marketing distribution, management, and creation features. The platform lets writers display their work and promote it across various categories with a dedicated portfolio. You can leverage these writers to promote your work on the platform. 

Plans: Subscription + freelancer fee

20.GaggleAMP

GaggleAMP handles your teams’ individual social media accounts by filtering posts across various Gaggle networks. Users on these networks can customize the posts on their feed before sharing or publishing to their network. Businesses, customers, and advocates can use GaggleAMP to reach more people and boost social shares with little effort.

Plans: New to social media, post occasionally, post regularly.

21. PitchEngine

PitchEngine is perfect for your content distribution plan. It adds style to your marketing collaterals such as press releases, newsletters, flyers, brochures, etc. The content distribution software makes ordinary content more engaging with visual elements. Users can embed videos and images to offer a fresh perspective to your content. They also have location stamps, SEO tagging features, and responsive boilerplates to schedule and pitch your content on time.  

Plans: Free, Basic, Pro, and Enterprise

Key Takeaways

  • It’s not enough to just create amazing content; you have to ensure that the right people consume that content at the right time.
  • Once you’ve identified the key channels to drive your content distribution system, you can confidently begin your marketing efforts with the right tools to help you reach more people.
  • Content distribution platforms are software and channels used to promote your branded content. They are best segmented into three broad categories – owned media, earned media, and paid media. 
  • When your brand aims at creating content, the platforms help regulate its relevance by setting standards and benchmarks to assess the quality of your content marketing distribution.
  • The right content distribution platform will offer your brand increased exposure to consumers and the ability to influence their decisions.

Conclusion

Now that you have some valuable content distribution tips and knowledge about useful content distribution software, it’s time to put your skills to the test. Remember, the quality of your content enriches your content distribution strategy, so keep researching for new ways to promote your brand. 

FAQs

1. What is a content distribution platform?

It is a place where you can share and access different types of content with active user engagement that increases exposure to your content. 

2. What are some examples of popular content distribution platforms?

Social media platforms like Facebook and search engines like Google are popular content distribution platforms. A website, your blog, a pdf submission site, website directories, and landing pages are effective content platforms as well.

3. What is content distribution software?

A content distribution software is a tool that helps publishers and creators effectively streamline their content marketing distribution with features to schedule, monitor, edit, identify trends, analyze posts, and much more. Each of the 21 tools mentioned above has its own unique functions and lucrative features.

4. Where can you find content creators for your brand?

There are numerous platforms to find freelancers; UpWork, Fivver, Contently, Pepper Content, etc., are examples of content marketplaces.

5. What is the most popular form of content?

In terms of volume, text-based content makes up most of the content online and offline. However, video content is the most popular form because more people engage with videos than any type of content on the Internet.

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