Blogging 2022: 21 Mistakes to Avoid

Team Pepper
Team Pepper
Posted on 21/05/2113 min read
Blogging 2022: 21 Mistakes to Avoid
Data by OKDork says that blog posts are among the most shared content online, and thus, blog content creation is the top priority for 53% of marketers, according to the State of Inbound report.

Table of Contents

  • Blogging Mistakes to avoid in 2022
  • 20 more common blogging mistakes to avoid
  • Key Takeaways
  • Conclusion
  • FAQs

Would you like to become a blogger? According to Google (our new best friend), a blog is a regularly updated website or web page, typically run by an individual or a small group that is written in an informal or conversational style. They are one of the most important types of content in content marketing. Data by OKDork says that blog posts are among the most shared content online, and thus, blog content creation is the top priority for 53% of marketers, according to HubSpot’s State of Inbound report. If done correctly, blogs have the potential to grow an audience online and be an effective lead generator. However, most of the common blogging mistakes can be avoided with a little forethought. 

Those who have already started your blogs know that it isn’t as easy as it seems. It requires persistence and consistent effort to maintain credibility among readers. The grammar and formatting errors that may seem minor are some of the biggest blogging mistakes to avoid

To write something particularly well, it is important not to make any blogging mistakes. Skim through this piece to be on the straight and narrow path to quality blogging. We have outlined some of the most common blogging mistakes to avoid in a blog.  


Blogging Mistakes to Avoid in 2022

1. Everyone loves unicorns, right?

Don’t they? Well, we don’t know. One of the biggest blogging mistakes aspiring bloggers make is to write only about what interests them. Don’t just regurgitate the first idea that comes into your head. You must plan your blogs according to your business’s requirements. If you are blogging for a company, focus on the business goals, long-term and short-term. If you are an individual blogger, plan for how you want your readers to perceive you after your 100th blog.

2. I am Drone

Keep in mind; you don’t want to become a drone. The most common blogging mistake one can make is to create boring content that will put anyone to sleep. Blogs are a way to make dry content interesting. You don’t want to be the guy that soullessly sits hunched over your keyboard writing content for the boss. Find ways to keep yourself engaged with the topic. This will allow you to keep your ideas and tone fresh all the time.

3. Who am I?

You need to find a voice that your audience can hear. This means that you need to create a character or a presence that may not necessarily be your own but is the one that the reader sees you as. You may have to go as far as creating different moods or tones according to your client if you are a freelancer. If you are not keeping your target audience in mind, as you write, it will be the biggest blogging mistake you can make. 

4. Super professional

Right, being professional has been the talk of the town for ages now. Dress sharp, talk clearly, and make your intentions clear! However, when it comes to most of your readers, you will find that they prefer a more relaxed, laid-back tone. The biggest mistake to avoid while writing a blog is to make it sound like a thesis on the history of morticians. Relax, allow your readers to engage with your content, and converse with them. 

5. I am a Writer

We get it; you’re a writer. It feels cool to say that. Honestly, the guy sitting next to you in the subway doesn’t care who wrote the piece of information he is absorbing. He cares about the content. Be yourself, be unique and quirky. If you are trying to be not who you are, it will backfire, and would probably turn out to be the biggest blogging mistake you could make. Never forget that your content is more important than who you are.  


6. I already said that

Repetition is key. You have mentioned your point once, but it does not mean it has resonated with the reader. More importantly, it is unlikely that every reader will read the entirety of your content, so make sure you reinforce your point cleverly throughout the blog. However, one of the mistakes to avoid in a blog is to use the same sentences over and over again. 

7. Behold, my work

Yes, you’ve got readers. Great… This doesn’t mean that they need to know every personal detail about how you and the topic are connected. Focus on your topic and keep personal stories to a minimum. No one really cares about your relationship with your goldfish.

8. Starting big, really big

Starting with too loft ideas is probably one of the most common blogging mistakes to avoid while writing a blog. Choose very specific topics and start with them, and don’t hesitate to get to the point. You may want to solve the world’s problems. We applaud you. This doesn’t mean that someone wants to read 45,879 words on how to do it while on their way to work.

9. Is the devil in the details?

Yes, we guess that could be true. Although when it comes to content writing, make sure your specific blog connects to your or your company’s long-term goals.

10. Dropping ideas like its hot

It can be tempting to just jab away at your keyboard and splatter your imagination across the screen. Sometimes you just may spit out Beethoven; however, most of the time, only you will understand what you have written. This is a mistake you need to avoid while writing a blog. It’s best to figure out what kind of post you want to do and then start laying out a plan. Once you have an outline, organize your thoughts and create a flow of ideas. Your writer’s instinct will take care of the rest. Have a look at an example on outlining your blog’s content: 


11. They’re going to love this

Sure, your audience reads your work because they like it. This doesn’t mean that they have read every word you have written. Most readers skim through the content you have written and read the bits and pieces that interest them. Make sure you are aware of that and allow for that in your creative process. Knowing your audience is the key factor.

12. You’ll understand if you want to

That isn’t the case. It wasn’t the case in school, and it isn’t the case now. The most important aspect of blog writing is passing information to your audience. One of the mistakes to avoid while writing a blog is trying to sound unnecessarily smart or filling up a page with unrelated information. The reader should be able to walk away from your blog and act upon the information you provided. It has to be useful.

13. I got this

Data, research. This cannot be underlined enough. Use relevant data to give foundation to the information you are putting out there. It will give readers confidence in your content and drive your point home. If you take a few minutes to read Pamela Bump’s blog on HubSpot, you will see how she uses data to drive her point home. You aren’t a verified source of information just yet. Back yourself up with real data and figures.

14. This is my point, okay?

Not adding enough roughage around your point can be a turn-off for many readers. Use examples and expand on your thoughts to allow the reader time and visual space in their minds to absorb your content. Look at the points in this blog. It is concise and, therefore, forgettable because there is not enough information around it to drive the point home. Thank you for re-reading that point.

15. Too short, too long

In general, when writing content or a blog, don’t be too wordy or too brief. Ideally, an article should be over 1000 words, and this article says the optimum word count is 1600 words per post. We have probably said this a 1000 times over, but let us say it again. One of the biggest blogging mistakes you can ever make is writing for the sake of reaching a word count. Write as much as you need to so that you ensure information is delivered and absorbed well.

16. Thou shalt not pilfer

There is no harm in stating a fact or presenting information that someone else has put out there. We all know that copycatting isn’t cool. If you are going to use someone else’s hard work to bolster your content writing skills, the least you can do is give them credit for it. It may always be difficult to sound original; being honest about your content is important to keep your readers’ trust. Content plagiarising is the most common blogging mistake to avoid while writing a blog. 

17. I’m done, send

Great, so you’ve thrashed out the work assigned to you and are busy with the next one. Awesome typing speed. Stop, spend as much time as you can proofreading. Check, double-check and then check again. If you don’t feel like reading your work a few times before sending it out there, how could you possibly expect someone else to read it?


18. On the other hand

Right, like we said. Read and read again before you submit your blog. Submitting a blog with grammatical errors would not only make you a laughingstock, but it is one of the biggest mistakes to avoid while writing a blog. Then again, there is a limit; you don’t have to be the best every time. You have to DO your best and once you’ve proofread it a few times and are happy with it, let it go. You cannot always put out the perfect blog that breaks the internet. Once you are sure that it’s the best you have at the moment, go ahead and publish it.

19. I don’t really feel like writing

The thing about information is that it is addictive. So what happens when you don’t get your info fixed on time? You look for it elsewhere. You don’t want your readers to forget about you. Make sure you blog regularly and consistently. If you have other things going on, use a calendar to map out your blog plans for the week or the month, or even the year.

20. Nobody loves me

Traffic, traffic, traffic. That seems to be what’s on everyone’s mind. And rightly so, for the most common blogging mistake one can make is to not care about the SEO strategy. Instead of just using it as a yardstick to measure how good you are, learn how to use it to improve your articles and learn how to target specific demographics. Don’t let the lack of traffic discourage you. It takes a while to get a steady flow of readers. You have to remember that people have a million things on their minds. A sudden drop in traffic or a lack of it could be due to many reasons, including world events. Keep at it; as long as what you are putting out there is relevant, they will come.

21. I’m much too modest for that

Don’t be. Make sure you ask your readers to subscribe and to let others know about your content writing if they like it. Get the word out, and don’t be shy. Give people options to subscribe to your blogs. What you want from them is to hit that button and keep coming back for more. Do not hesitate about marketing yourself or your work. 

Add one more point for 22

20 More Common Blogging Mistakes to Avoid

Quality always trumps quantity when it comes to blog posts.

You can’t have a proofreader, grammar checker, and SEO checker for every blog post you write. Following these procedures will make your editing process more professional and error-free. So, here is a 20-point checklist you may apply every time you publish a piece of writing and avoid the mistakes bloggers make.

1. Writing should come first, followed by proofreading

One of the most common blogging mistakes writers make is proofreading while writing. Allow time after writing to proofread. Trying to proofread while writing may interrupt the flow of your work, the creative process of writing, and your chain of thinking, among other things. 

2. Concentrate on a single area at a time

If you have a long document to proofread, break it up into sections. As a result, a difficult task becomes manageable. You’ll be able to focus on each component better and make fewer errors.

3. -ly adverbs that do not need the use of a hyphen

One of the most common blogging mistakes to avoid, even among seasoned copywriters, is the misuse of hyphens. In most instances, an adverb ending in -ly sufficiently modifies the word following it. Thus, no hyphen is required.

4. Consider the concept of connections

A link may either complement your content or lead readers to related items on your site. Links to related proprietary content assist individuals who want to learn more about a topic to obtain additional information. Aim to add links when they are helpful, but avoid adding links only for the sake of adding links.

5. Emphasize the importance of punctuation

One of the most common and quite naturally occurring blogging mistakes is to forget about punctuations. While writing, it is easy to get into the flow and forget about accuracy. Remove your gaze from the text and focus only on the punctuation. Watch for emerging trends. Do you think this is excessively exclamatory? Are your commas out of control? Punctuation may make an average post stand out. 

6. Using bullets that do not correspond to one another

Bullet points are a popular and effective way to organize complex ideas. Just make sure your bullets are in sync.

For example, because this task requires 20 mistakes, each one must be something you hate performing. It’s much too frequent for writers to combine errors with suggestions or switch from faults to tips mid-article, further confusing the reader. Maintaining uniformity in your bullet points can help your workflow.

7. The ing trap

Another blogging mistake to avoid while writing a blog is to write a monologue. While some blogs are personal, please do not make your blogs a scattered mesh of your thoughts. A proper introduction, slowly easing into the topic, with a conclusion, and proper language goes a long way. “We were about to…” If you notice ‘ing’ in your text, consider if you need it. Remove were or was, then that ‘ing’ and replace it with past tense: “We began to…”

8. Edit photos and drawings

Almost every blog article may use some images. Images may show rather than tell, build enthusiasm about a product or activity, produce or convey an emotion, and show rather than explain. Look back and see whether you missed a fantastic shot. If the picture isn’t yours, give credit where credit is due.

9. Check paragraph spacing

In a flurry of brilliant ideas, one of the most common blogging mistakes we make is to use too few or too many paragraph breaks. Consider if your paragraph spacing makes your article easier or harder to read. Another check: bulleted lists. Could you replace a lengthy phrase with beautiful bullets?

10. Verb-subject harmony

The verb must agree with the subject. It is a frequent grammatical mistake. Especially when writing about groups, governments, or businesses. Separating multiple subjects may also cause an error.

Even a competent grammar checker may make mistakes.


Barnes & Noble is a major US bookstore business. (Incorrect)

Barnes & Noble is a major US bookstore business. (Correct)

11. Seek advice

The biggest blogging mistake you can make is publishing your first draft with no editing. If you have time, ask for a second opinion. Even the greatest authors need an editor. Outside reviewers may point up grammatical or semantic errors, as well as provide helpful recommendations. If you write for a living, consider editing partners. Then you may modify each other’s work whenever you want.

Editing should be 50% of your writing process. Consider writing as the preparation for a delicious dish and editing as the actual cooking or baking.

12. Writing couldn’t care less when you mean couldn’t care

Write a clean copy. Following these precise recommendations can help you produce clearer and simpler material to read… so sharing is more straightforward.

13. Always have a grammar or style guide

Another blogging mistake that even seasoned writers make frequently is not to follow a specific pattern. Proofreading requires knowledge of conventional language and style standards. Even seasoned authors need a paper or internet reference. Try AP Style, Grammar Girl, or Purdue’s Online Writing Lab, or good old Grammarly. 

14. Examine the project’s rules

Some businesses have style guidelines. Identify stylistic preferences like serial commas or British spelling.

15. Knowing your flaws

We all have difficult words or habits to break. Keep a list of common blogging mistakes to avoid you make and look for them while proofreading.

16. Spend time proofreading

The biggest blogging mistake is not proofreading your work. It takes time to proofread. Set aside time long before a deadline to avoid being hurried.

17. Remain focused

Find a quiet place to work or invest in some earplugs to help you concentrate. Proofreading is meticulous labor that is difficult to perform effectively when interrupted.

18. Slow down

Slowly proofread each letter, word, and phrase. When you speed up, you’re probably just looking at word groupings.

19. Use a grammar checker

Another common blogging mistake you can make is not using a grammar checker. Use an online grammar checker. Remember that software cannot detect all errors, and you must decide if the suggestions are accurate.

20. Check for spelling and typos

Examine words one by one. Check for correct spelling and missing, repeated, or misplaced words. This is also an excellent opportunity to evaluate word and sentence spacing.

Key Takeaways

  • Your blog should be easy to read and you should always proofread it before publishing it. 
  • One of the most common blogging mistakes to avoid is to never sound like a robot or like a preacher. If your blog is not engaging enough, people would stop reading it. 
  • Never plagiarise content from anyone.
  • Similarly, some rookie blogging mistakes are to copy templates, or layouts.  If you are adopting a similar layout, always tag the person, or ask the creator personally. Most likely, it would foster a connection with a person from your niche. 
  • Another blogging mistake to avoid is to put too many ideas in one blog. Zone in on one idea
  • Always write keeping the target audience persona in mind. 
  • Another common blogging mistake to avoid is to be too over confident. Your content may be great according to you. However, your success depends on the audience’s reception. 


Blogging has the potential to be your leading lead generator, if done correctly. The distance between the buyer and seller is diminishing everyday. If you pay heed to which blogging mistakes to avoid, you will soon have a growing audience on your blog. Imagine getting paid for writing on some topic that interests you.  Most famous blogs are targeted to their primary audience, hence it is very important to zero in your capabilities and expertise and choose a ‘micro-niche’ from it.  It is a common blogging mistake to go on and on. Do not make it too long, for you want your readers to come back for more the next time. The best blog examples are succinct and catchy. They hold their readers’ attention and foster engagement. 


1. What are the most common blogging mistakes?

Bloggers should share their knowledge with other blogs and bloggers to establish credibility, reputation, and trust. Sharing information quickly builds a community online. Those who post regularly and engage with their community have a greater chance of success. The most common blogging mistakes one can make is to stray from their main topic while writing, make it too long, or in general just put the audience to sleep with their words.

2. How frequently should I post?

Consistent blogging is required for content marketing to succeed. Frequency matters. How frequently should you blog? Around 2 to 4 times per week, publishing yields the best traffic and conversion outcomes. However, do not post 5 times a day. One of the most common blogging mistakes is to be irregular. Please maintain consistency and a posting schedule.

3. How to make a blog appealing?

The trick lies in writing a brief and interesting introductory paragraph and short paragraphs that add up to an ideal blog length. Your content should make it an appealing read
1. One of the most common blogging mistakes is to stray from the theme. Please zone in one one or two topics, while writing the blog. A blog with too broad a scope will be lost in the crowd. 
2. Another blogging mistake to avoid is completely ignoring the SEO strategies. 
3. Write with your target demographic in mind. 
4. Make sure that your content flows and has an easy readability.
The most common blogging mistakes one can make is to publish it without proofreading, checking the headers, and putting in sub headings. 
5. List posts are easy to read and full of valuable content, so you may want to make them more. 
6. Incorporate images to make it more appealing.

4. When is the ideal time to blog?

The biggest blogging mistake to avoid is to be irregular. The greatest days to acquire backlinks for your blog articles, according to Kissmetrics, are Monday and Thursday. According to the study, posting early in the morning on these two days around 7 am increases incoming links. Make sure that you post consistently and maintain a schedule. Your readers must be eager and wait for your blog. Some famous blog posts are known for the day and time they post as well.

5. What is the ideal reading time for a blog?

The ideal reading time for a blog post is between six and seven minutes, for an average blog post length of around 2100 words. People don’t wish to spend too much time reading text, and most of them may skip blog posts that exceed 7 minutes. Some mistakes to avoid in blogging is to not make it too long, for you want your readers to come back for more the next time. The best blog examples are succinct and catchy. They hold their readers’ attention and foster engagement.

6. How long is a blog post?

An ideal blog post example should not exceed 2000 words, and preferably, it should not be below 1500 words. A common blogging mistake that most people make is that they divert all over the place and go on and on. However, the focus is not on quantity but quality. But any blog with 1000 words or more is preferable as it gets ranked better, provided it features the relevant keywords. A blog article should be at least 1,000 words long to discuss a subject properly

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