5 Lesser-Known Benefits of Blogs

Team Pepper
Posted on 18/01/226 min read
5 Lesser-Known Benefits of Blogs

Table of Contents

  • 4 Reasons Why People Blog
  • 5 Lesser-Known Benefits of Blogs
  • Key Takeaways
  • Conclusion
  • FAQs

Ever since the first blog was written, it has been a concept used by people to share their personal and professional experiences – almost like an online journal. And, over time, a larger number of people and brands started blogging. Yes, brands too. Over the years, blogging has transitioned into the professional sphere. Businesses and professionals use blogs to promote their products and services. They have understood the myriad benefits of blogging and continue to use it as an essential tool in their gamut of content marketing strategies. 


This article will offer a more in-depth view of blogging and its benefits. 

4 Reasons Why People Blog

While blogging can be done for personal or professional reasons, much more drives individuals and businesses to blog. 

1. Passion

If you are passionate about a specific topic, you will definitely want to share it with the world. You can be passionate about marketing, fishing, photography, food, fashion, and more. This is on an individual level. On a business level, blogging is all about showcasing your passion for your products and services to instill the very same interest in potential or existing customers. 

2. Share knowledge

Another reason people blog is to share knowledge about their expertise, products, or services. For example, if you are an expert in creating a website, you may want to share your craft with the world.

3. Build authority

One of the key benefits of blogging is that it lets anyone build authority. Once you start blogging in a field you know about, you will gain authority in your niche. This recognition will help you earn recognition amongst peers and the industry in general. And it can be the start of much more. 

4. Explore knowledge 

If you are someone who is involved in teaching and exploring more about different aspects of your field, blogging will help you explore more. You can teach people about what you find, and as you research more, you will improve your knowledge base. This way, your blogging will touch unheard subjects, leading to more views.


5 Lesser-Known Benefits of Blogs Everyone Should Know

Blogging has become an identity for people and businesses alike. According to First Site Guide, 7 million blog posts are published daily! Tens and thousands of people write and read blogs every day. That definitely counts for something. 

Blogs have a massive impact on people and businesses. So, if you are considering introducing one for your business or as a freelancer, go ahead. But before that, understand how blogs benefit you. Here is a list of the top 5 lesser-known benefits of blogs. 

1. Creates identity and builds trust

One of the lesser-known benefits of blogging is that it helps you create your own or your brand’s identity and build trust. You may find that both individuals and brands have their details available on the web. Once someone searches for your name or business, a search engine like Google flashes yours. Hence, one of the benefits of blogging is that it empowers you to build and even control your online identity. Besides social network profiles, people searching for your name or business can directly land on your blog. This can lead to eventual project collaborations that yield a sizable online income. 

2. Offers a learning curve

Blogging always offers a learning curve. A blog means you are responsible for the content you put out there – and you want to put out content that you have researched thoroughly. As a result, you will learn more and more about your own niche. You will also naturally learn about content marketing – since you are writing for people to read. Marketing will help you get more views and engagement on your blog, including social media marketing, email marketing, and much more. 

3. Enhances your writing skills

Practice makes perfect. We all know that. So, it’s natural that the more you do anything, the better you will become in it. Writing is no exception either. Blogging involves writing well enough for your reader to grasp what you are trying to communicate. 

So writing regularly will help you improve over time. Reading, too, helps improve your writing skills. So all that time you spend researching your niche helps here as well. To sharpen your writing skills further, invest in valuable grammar tools like Grammarly. Grammarly is an online tool that evaluates any kind of content on parameters like basics of writing, spelling, punctuation, writing style, and of course, sentence structure. Once you review your blogging content on tools like Grammarly, it will give you an overall score. You will also know how engaging your content is with the provided readability score and offer a plagiarism score. 

Being aware of all these elements will help you know where you lack. This way, you can improve your writing skills and make it more engaging and highly consumable by a large section of your audience.

4. Become proficient in technical aspects 

In the process of setting up a blog, you will also learn the nitty-gritty of the technical aspects. A blog requires you to know about domains, hosts, URLs. You will need to understand tools like WordPress (if you choose it as your blogging platform) or other blogging platforms. Plugins are an important aspect for blogging to include SEO or social media accounts and much more. 

Moreover, you need to have basic content marketing knowledge to ensure your blog reaches the right audience. By immersing yourself in the marketing of your blog – albeit via trial and error – you will learn more about various media formats, social media, email marketing, SEO and much more. 

5. Connect and network

Finally, blogging is a fantastic way to connect and network with your followers and readers. By gaining authority in your niche, you can become part of blogging groups, Facebook communities, and much more. You can be looked upon as an expert in your field and be part of events (both online and offline) and eventually build social and professional relationships. 

Blogging is also a great medium to get a job or connect with potential clients as a freelancer. 


Remember, professionalism is the key here. Ensure that your blog reflects you as a person. It must be free from negativity and if you want to use it for professional means, reduce as much personal information as possible. 

A blog you started as a hobby may become a full-time business in many situations. If you are serious about blogging, then you can make it your business identity – helping you make a decent living out of it. Selling courses or even digital products via blogging may become easier. Yes, you don’t need to set up an expensive business website. The more you blog, the more you will sell. The only thing that you have to do is create content that helps your readers to become interested in your services/products. Once done, you will need to promote your content to ideal consumers and know that you can generate and even close massive leads. 

If you are concerned about monetizing your blog, you should write posts to lead your readers to engage. 

Key Takeaways

  • One of the benefits of blogging is that it lets you build your own or your business identity. This way, your name or your brand’s name could be searched easily on a search engine, leading to more connections and income prospects.
  • Blogging helps you learn new things. From improving your writing skills to acquiring technical knowledge to learning a new language, the sky’s the limit.
  • One of the benefits of having a blog is connecting with new people in your niche.
  • You can land new jobs and initiate significant business opportunities on your blogs if you promote the content to people with similar interests.
  • You can sell courses and digital products on blogs.


The benefits of blogging may have convinced you to start your own blog right away, right? As you read this, many people worldwide may already be setting up their blogs or making money off of them. You can easily set up your blog, but you don’t start it just for the sake of it. Decide on your long-term goal and focus on that. If you want to share your expertise, passion, build authority, and more, blogging can help you. Being consistent is the key here. 


1. What is blogging?

Blogging denotes the process of writing a blog post. It is known as an online journal where you can share your expertise or thoughts with your readers. A blogging example is writing an online journal about digital marketing benefits and more

2. What are the benefits of blogging?

There are many tangible benefits of blogging. It includes creating, managing your identity and trust, learning new things, improving skills, acquiring technical knowledge, and more.

3. What are the key uses of a blog?

The most common uses of a blog include educational, personal, corporate, and spiritual.

4. What are some of the most common types of blogs available these days?

Since the benefits of blogging are many, you may find so many types of blogs available these days. But the most common ones are personal blogs, affiliate blogs, niche blogs, and business blogs.

5. Is it possible to make money out of blogging?

One of the advantages of blogging is that it helps you make money easily. You can do that via WordPress affiliate marketing, Google AdSense, and sell sponsored posts. Other measures include flipping websites, getting public gigs being an influencer, getting paid to write reviews and WordPress Advertising Plugin.