If you’re looking to improve your B2B content marketing, you may want to consider using a content marketing platform. It can help reach your content by syndicating it across various channels. But to do that, you need to test – a lot.
There is no clear-cut answer as to where, how, or how much you should spend marketing your products. It all boils down to where you audience is on the internet and the way the engage with your campaingn.
We will discuss some of the best B2B content marketing platforms available. This will help B2B marketers harness the power of their content more effectively and efficiently.
Top B2B Content Marketing Platforms
LinkedIn is great content marketing. It has a broad reach and can be used to syndicate content across various channels. LinkedIn also has a built-in audience of professionals that can be targeted with B2B content. This platform helps marketers develop relationships with their audience, increasing B2B sales.
SlideShare is a content-sharing platform that can be used to share PowerPoint presentations, infographics, and videos. This platform is ideal for marketers who want to share visual content. The wide reach of the SlideShare network can help marketers grow their businesses by showcasing presentations across various social networks and online properties.
Twitter is a popular microblogging platform used for B2B content marketing. You share short bits of information with a wide audience. This platform helps build relationships with potential customers and attracts new customers too.
HubSpot helps with social media distribution. It has built-in analytics to help track the success of your B2B blog posts.
HubSpot is great for marketers who want to see what’s working and what isn’t based on the performance of their content. The platform provides insights into what content is being shared the most and helps identify potential leads.
Slack is a team communication platform that should be made a part of your B2B content marketing strategy. It has built-in analytics and allows users to share links across channels. This helps teams promote and distribute content more effectively.
Slack can build relationships with potential customers and help attract new customers to businesses. The platform is also great for collaborating with team members on content projects.
Hootsuite is a popular B2B content marketing platform for social media distribution. It is free and works well with B2B companies that don’t have a big budget for marketing. This platform can help you schedule and distribute your content across various social media channels.
Buffer is quite popular for social media distribution. Though it is a paid content marketing platform, it offers many features that make it worth it. Buffer allows users to schedule posts, track clicks and shares, and analyze their social media campaigns.
Outbrain can be used to promote content across the web. It is a paid platform too, but it is a great way to increase the reach of your content. Outbrain allows businesses to place their content in front of a large audience of readers. This can help B2B businesses to attract new customers and increase sales.
Sprout Social is a B2B content marketing platform that helps businesses with social media. It is a paid platform offering many features. The platform is a great way to manage social media distribution and track your B2B content’s performance. This platform can help increase the reach of your B2B blog posts with a wide audience of readers.
Constant Contact helps businesses with email marketing. It is a paid platform that can help businesses create and send email newsletters, track the success of their email campaigns, and grow their subscriber lists. This platform can be an excellent way for businesses to connect with their customers through email marketing.
Thunderclap helps businesses with social media amplification. It is a free B2B content marketing platform that can be a great way to increase the reach of your B2B content. The platform allows businesses to create a campaign, pledge supporters, and share content. Once the campaign goes live, Thunderclap will help to amplify the reach of your B2B content with a large audience of readers.
SEO Content Marketing Platforms
SEO online content marketing platforms help businesses with SEO and content marketing. It helps businesses get their content ranked higher on Google, and content marketing helps businesses produce more content.
The following platforms can help businesses to improve their B2B content marketing strategy in a big way.
Semrush helps businesses with SEO. It is a paid B2B content marketing platform where users can track their website’s ranking, find keywords, and get insights into their competitor’s SEO tactics. This tool can help B2B companies to improve their B2B content marketing and achieve higher rankings.
Moz helps businesses optimize keywords. It is a paid B2B content marketing platform where users can find keywords and get actionable insights into their B2B blog posts and social media posts. Moz also has an extensive library of B2B content marketing resources. This tool can help B2B companies to improve their content marketing and get more traffic from search engines.
BuzzSumo helps businesses with social media. It is a paid platform where users can find content marketing trends, influencers, and companies to partner with.
Visual Content Marketing Platforms
Visual content marketing is a B2B content marketing strategy that uses images and videos to promote content. It is a great way to engage B2B customers. Visuals are the future of content marketing, and these platforms can help businesses incorporate visuals into their B2B content marketing strategies.
Canva helps businesses with visual content. It is a free marketing platform that can create infographics, images, videos, eBooks, presentations, blog posts, and social media posts. It is easy to use and offers a lot of premade templates for businesses. This tool can help B2B companies to improve their B2B content marketing by making their visual content more engaging.
Infogram is a free platform that allows businesses to create infographics, reports, and presentations in various formats.
Animoto helps businesses with videos. It is a paid B2B content marketing platform where users can create professional B2B videos for their business’s YouTube channel, website, and social media profiles.
Piktochart helps businesses with visual content. It is a paid platform where you can enhance your infographics, images, videos, and presentations. Piktochart also offers a lot of B2B templates.
B2B content marketing platforms can be a great way to help give your content the reach you’re looking for. By using these platform, you can syndicate your content across various channels. This will help you reach a wider audience with your B2B content. In addition, most of these have built-in analytics that can help you track the success of your content.
There are many platforms. Some examples include Infogram, Animoto, Piktochart, Hubspot, and Contently.
This is a difficult question to answer, as each platform has its unique features. However, some platforms that are worth considering include Hubspot and Contently.
A B2B content marketing platform allows users to create content, such as videos, infographics, images, and presentations. In addition, these platforms often have built-in analytics that allows users to track their content’s success.
To get started, you’ll need to create an account with the platform of your choice. Once you have created an account, you can start creating content. In addition, be sure to familiarize yourself with the platform’s analytics so that you can track the success of your content.
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