How to Promote Your Blog: A Comprehensive Guide
Table Of Contents
- How To Promote A Blog: A Step-By-Step Guide
- Uncensored Guide To Promote Blog
- Key Takeaways
With the Internet playing such a prominent role in all our lives, the traditional modes of communication have seen a 360-degree revolution. Earlier, newspaper articles and editorials used to be the source of information on important topics. Over the last two decades, blogs have garnered readers’ interest in first-hand knowledge. A more significant number of people now prefer online blogs over print media. So, if you are a blogger, you will wonder how to market your blog.
With the growing volume of online content, it is challenging to handpick relevant content. Hence, the search engine algorithms allow blogs that follow specific parameters to be displayed on a priority basis. As a result, different websites compete to rank higher on these search engines. This article will tell you how to promote blogs for free and give you some effective blog promotion tips.
How To Promote A Blog: A Step-By-Step Guide
Promoting a blog can be confusing for you as a beginner. However, there are various paid and free ways to promote your blog. If you are a new blogger and trying to figure out how to promote blogs online, this section will act as a step-by-step guide for you to become a pro at blog promotion. The process of blog promotion can be divided into two sections – Pre-promotion and blog promotion. Let us look at each section in detail.
No matter how well-written your blog is, a great promotion strategy is a key to success. Before you publish your blog and start promoting it, it is vital to ensure that your blog is ready to get promoted. We list below a few things you can do to pre-promote your blog.
1. Site optimizations
- Get good hosting
Purchasing excellent and reliable hosting is the most crucial step to ensure the success of your blog. Good hosting can help improve the reader’s overall experience and save you from many setbacks.
- Test your website speed
You must have come across websites that take time to load, and I am sure you will agree that it is one of the most frustrating experiences. Check your website loading speed well before publishing the blog to make sure your readers read your blog. Purchasing a good host and installing speed plugins can help boost the speed of your website.
Cyber-attacks have become very common, and it is easy for hackers to hack popular websites like WordPress. Ensuring that your website is secure from hackers and spammers can help improve the reader’s experience. Make sure you purchase an SSL certificate, good hosting, and other plugins to secure your website.
- Indexing and crawling
Search engines use indexing and crawling to find and store all the relevant information on your blog. You can use plugins to make your blog findable for the crawlers. Optimizing your blog for SEO will also make it easy for the crawlers to find your blog and display it in the search results.
- Manage links
Adding links to existing blogs on your website or links to other pages with relevant information can help your blog rank higher in the search results. Focus on getting good quality links from websites with high domain authority.
- Perform analytics
Perform analytics to find out which sources were used to reach your website, how your readers interact with your website, how much time they spend on your blog, etc. This will help you improve your marketing and promotion strategy.
2. Content Planning
- Select a niche
Keep a list of 4-5 subject areas ready, and choose the niche in which you have both interest and expertise. Make sure that you select a topic that people search about.
- Conduct keyword research
Look for the keywords that your target audience uses to search for the topic on the Internet. Using these keywords in your blog will help you rank in the search engine results.
- Know your target audience
Knowing your target audience, their interests, preferences, and behavior pattern will help you promote your blog in a better way.
Once you have decided on your niche and topic, the next step is to optimize your content for SEO purposes.
- Add metadata
Add a meta title and meta description to your blog, and make sure that you add the most searched and relevant keywords in them. This will help web crawlers identify your blog and display it in the search results.
- Image optimization
Make sure you check the image’s dimensions, file size, and alt text. The image dimension and file size play a significant role in making your image load faster. Your alt text should indicate what the picture displays, which will help the search engine identify the picture.
- Create an email list
An email list can prove your best friend while promoting your blog. Start creating an email list consisting of your subscribers’ email addresses. Use your website to encourage people to sign up for your email list.
What is Blog Promotion?
Blog promotion refers to the process of publicizing a blog to ensure that it reaches as many people as possible. Social media and email marketing are the most popular ways to promote a blog. While good quality content is vital in a blog, there is no point in writing a blog if it doesn’t reach your target audience.
The primary purpose of writing a blog is to add value to the reader in the form of information about a product, service, or topic. Blog promotion helps you fulfill your objective of writing. Various tools can be used to promote a blog. The widespread use of social media worldwide makes it the most popular method of promoting your blog.
You can set up dedicated social media pages for your blog and post content regularly. You can use hashtags and email marketing to promote your blog. Make sure your email subject line is very catchy to increase the email open rate.
Below are some of the ways to promote your blog.
1. Email marketing
This is one of the most powerful blog promotion tools today. Here are some ways to use email marketing to promote your blog.
- Send emails to your list
You must have already created your email subscribers list as part of your pre-promotion. Now you need to send emails to those people. The email content basically should summarise your blog post and other related posts.
- Use an email signature
You can add an Email signature to add a link to your latest post. This is one of the best blog promotion tips. You can also add your social media accounts in your email signature.
- Email your contacts
If you wonder ‘how to market your blog,’ emailing your contacts can make it easier to promote your blog and increase your outreach.
2. Social media marketing
Social media is the most popular medium for marketing or promoting your blog for free. Read further to find out how to promote your blog for free.
- Social media networks
Create dedicated pages for your blog and be active on the major social media platforms. Make sure you post regularly to increase your blog’s visibility. You can also use hashtags to promote your blog for it to trend.
- Reciprocal sharing sites
Reciprocal sharing sites work by sharing other people’s content on their platforms. In simple words, you get points for sharing other people’s content, after which you can post your content and get other people to share it.
- Niche-specific bookmarking sites
Look for websites that deal in the content of your niche. Promoting your content on these niche-specific websites will help you drive organic and targeted traffic to your website. For example, if you write about personal finance, you should target websites that deal in personal finance.
- Social communities and forums
You can promote your blog in communities, groups, and forums present on Facebook, LinkedIn, Pinterest, and Quora. Make sure you choose active groups to promote your blog.
3. Relationship marketing
If you are confused about ‘How to promote your blog post,’ relationship marketing could come to your rescue.
- Influencer marketing
You can collaborate with influencers to promote your blog. If you want to promote your blog for free, you can tag influencers in your posts and let them know that you value their work. Use this opportunity to include a link to one of your blog posts in the post or comment. If the influencers like your content, they will be prompted to share it on their social media pages. You can conduct interviews with influencers or ask them to contribute to your blog.
You can write content for websites that publish blogs in your expertise area or niche. Make sure you write for high authority websites with a high number of followers and subscribers. You can add a link to your blog website in your author bio to redirect traffic to your blog or website.
- Paid marketing
The steps discussed above were some of the free blog promotion tips. You can also opt for paid marketing to promote your blog.
- Social media advertising
You can run paid advertisements on various social media platforms like Facebook, Instagram, LinkedIn, Pinterest, and Twitter. Find out the most popular platforms among your target audience and invest in those.
- Content discovery platforms
You can also use content discovery platforms like Outbrain and Taboola to promote your content. Such websites display an advertisement for your blog at the end, along with a recommendation for you. You can promote this in your stories section.
- Search advertising
Search advertising refers to getting your advertisement placed in the search results before any other website. As soon as anyone clicks on your advertisement, you have to pay the advertiser the agreed sum. It is a great and very effective way of promoting your blog.
Uncensored Guide To Promote Blog
How hard can it be to promote your blogs? Well, there are thousands of blogs uploaded every day on the Internet. But, do all of them attract the same reader’s attention and traffic. No! Only a few blogs – that can reach the readers looking for such information – become successful. Hence, the role of blog promotion becomes essential.
So, how to promote your blog? Well, the answer to this question is simple. But, you need to have a plan in place and know about all the modes and tools that you can use to achieve this goal. Here are the popular 107 blog promotion tactics that may just be the thing you are looking for.
1. Blog promotion tools
As a blogger, you must focus on writing quality content that is useful for the readers. Apart from this, you should also adequately promote your blog to increase its reach. But is there a way to do this in a structured manner? Can you follow a strategy that can ascertain your blog’s success? The somewhat famous 107 content promotion tactics can help you lay a solid foundation for your blog. Of course, we can’t get into the 107 tactics at this point, but here are the tools you can use to promote your blog strategically.
- Email marketing
This includes making a good list of your contacts and potential readers and sending emails on weekdays during work hours. You can be creative with the outline of your email that can include text, visual graphics, links to your blog pages, and so on. You can call them to sign up for a free, regular email newsletter. This can help you keep them posted about the new developments on your website. Signing your email is essential so that the reader can know more about you and the purpose of your blog.
- Promote through community
You can join online communities and discussion forums nurturing your genre that allow you to participate. You can share your content there with a link to your blogs. You can also answer the critical questions related to your niche on platforms like Quora. Furthermore, you can provide a link to your article as an answer. This can help you build your inner circle.
- Social media marketing
The power of social media is second to none. Most of the content consumed in the Internet age is through social media. You can post your content in the form of texts, photos, or videos. You can link your blogs to your profile and social media posts. You can promote your blogs on social media on a free or paid basis.
You can share your blog’s meta title and description in your post to increase searchability. You should always maintain active engagement with your readers through social media posts and interactions in the comments section. Platforms like LinkedIn, Twitter, Facebook, Google+, Pinterest, etc., can best suit your purpose.
Operating a social media account is free. You are not charged to post your content. But, the reach of your posts is limited to your connections only. Readers might share your blog link with their friends and family if your content is worthy enough.
If you make a paid promotion, you can significantly impact the readers because it increases your reach. Social media platforms allow your page to be shown to unknowns through paid promotion.
- Automated content push
You must have seen that once you subscribe to notifications on email or phone, you get regular updates through the notifications on your smartphones. Similar tools that let your audience know about your blogs through online push notifications come under this tactic.
- Outreach and partnerships
Working in collaborations to increase the outreach of your blog falls here—mention influencers who drive similar online content on your posts. You can even partner or collaborate with them to tap into their audience. Further, you can write guest posts on popular websites to garner the reader’s interest. Guest posts are primarily free of cost, and you can add a link to your blog through them.
- Paid promotion
Under this tactic, you can promote your blog with the help of content advertising agencies, or you can simply subscribe to Google Ads or Bing Ads (or the likes) paid plans. You can try other arrangements like affiliate marketing, co-marketing, sponsored messaging, etc.
This is the most critical ingredient to drive organic traffic to your blog. You can target the main keywords in your blog to rank higher on the search engine. This is called SEO (search engine optimization). Submit your blogs to search engines regularly so that you can develop trust. You should include only relevant information in your blog and publish engaging content. You can also ask for backlinks from popular websites.
- Blog post optimization
Blog post optimization refers to strategically publishing your blog. You can schedule your blogs beforehand so that the interested readers know when the blog will be released. You should identify the time when your blog receives the highest traffic boost on release. Publishing at this time makes your blog rank higher with more clicks. You can also write headlines to appeal emotionally to the audience and capture their attention.
- Repurpose and improve
You can integrate modern technology to gain more audience. You can record your blogs in a video format and upload them on platforms like YouTube. These are called Vlogs. You can also create video podcasts with videos, relevant images, and presentations to garner your audience’s interest. Share the links to your content on all possible social platforms. You might also share the PDF version of your slideshow on platforms like Scribd, Pinterest, and Slideshare.
2. Measuring Blog Promotion
Is there a measure for success? Well, this question can be philosophical when it comes to life. But, you can certainly measure the success of your blog. Once you have published the blog and used all the promotion techniques discussed in this article, you should keep track of your blog’s KPIs (key performance indicators).
As a publisher, you should know how to use analytics tools. These are the primary and most effective tools to measure your blog’s success. Here are the five most important KPIs for your blog:
- Pageviews and unique pageviews
The traffic experienced by your blog post is one of the fundamental measures of your blog’s success. Pageviews represent the number of visits to a page during a specific period. The number of individual clicks on your blog can be seen here.
On the other hand, Unique Pageviews refers to the number of unique individuals visiting your page during this period. This is the more realistic figure to consider in analytics.
- Average time spent on a page
Another important indicator of the success of your blog is the average time that a user is spending on it. If the information provided in your blog post is useful and easily readable, then the readers will spend more time on your blog trying to read all the content.
This gives you an indication of the quality and presentation of your content. The key is to replicate the things that make a blog more approachable and readable. Some blogs also mention the average time spent by the readers on the post.
- Average pages per session
This is the average number of pages readers visit whenever they visit your website. This number indicates the level of interest your readers show in your content. The more pages a visitor views, the more informed you will be of the curiosity and traffic that your content can drive.
- Number of blog shares
Whenever a content piece is useful and adds value, readers are most likely to share it with their friends and family. Sharing a blog helps increase the reach of your content. The number of shares on your blog post can thus help you measure the number of potential new users who can read your blog.
- Organic clicks
The number of clicks your blog post garners through search impressions is called click-through rate or the number of organic clicks on your blog. A higher number of organic clicks indicates that your blog is being suitably ranked on the search engines, thus increasing the reader’s reach to your blog post.
The Internet regularly receives a variety of content from all over the world. Hence, there is massive competition in this avenue for beginners. And as a result, knowing the right approach to promoting your blog can get confusing. It is thus important to understand how the Internet and search engine algorithms work. You can build your strategies around this periphery to gain attention and traffic to your blog. Following the blog promotion tips discussed in this article can give you the initial advantage and propel your blog towards success.
- It is important to write quality content and strategize the promotion of your blog.
- Blog promotion can be divided into two stages:
- Post promotion
- The pre-promotion stage consists of optimizing your content and making attractive headlines. You can optimize the website, identify your reader base and plan your content. Additionally, you can use SEO tools to ensure better ranking.
- You can use email marketing, community engagement, influence through social media and push notifications. You can also partner with influencers, websites and use paid promotion.
- You can carry out search engine optimization by using the keywords logically and using push notifications to manage your reader base.
- Furthermore, you can also make Vlogs, as audiences are more driven towards AV. You can use a slideshow or make video podcasts. Likewise, you can be a guest writer on other established websites for free and try to get backlinks to your blog.
- It is important to measure the results of blog promotion. You can refer to the analytical figures for unique pageviews, average time spent on a blog, number of blog shares, organic clicks, etc., to measure the same.
Social media marketing is the best way to promote your blog for free and drive organic traffic to your website. Use SEO and optimize your website and blog posts per SEO best practices.
1. Choose a specific niche and stick to it.
2. Make sure that the niche you choose has a high search volume and that you are an expert in it. Write only relevant and trustworthy content.
3. You can use various keyword research tools to search for the most relevant and searched keywords.
4. Insert these keywords in your blog at the right places, like the title, the headings and subheadings, introduction, and the alt text.
5. Make sure your blog or website is optimized for mobile and can be viewed there.
6. Use social media to promote your blog.
1. Ensure that your content is very high in quality and free from any errors.
2. Your content should be well-researched and add value.
3. Add relevant images along with the text to make it more readable.
4. Insert the most pertinent keywords in your blog post and optimize your blog as per SEO best practices.
5. Make sure your content is free from plagiarism.
6. Use social media to promote your blog.
1. Define your target audience and focus your marketing and promotion strategies on them.
2. Get backlinks for your blog post and link your blog to other relevant websites.
3. Search for the relevant keywords using keyword research tools like Google Search Console and Keyword Planner.
1. Optimize your blog for SEO purposes.
2. Use your business website to promote your blog.
3. Use email marketing to promote relevant blog posts.
4. Write for other websites as a guest blogger.