Whether it’s for your business or for clients, crafting a blog post can be daunting for beginners. Blogging goes beyond writing skills. What’s the mantra, you ask? Read on to know all about writing quality blog posts.
Writing a blog post isn’t just about writing. The process doesn’t even begin with writing. Planning and researching for your post is the initial crucial stage.
For an easy read, we’ll break the process into two broad parts: Planning and Writing.
Blog Post: Planning Phase
This is when you brainstorm or ponder and scheme before churning out contents.
- Know your Audience (KYA)
Whatever you write—stories, novels, songs, drama, articles—is for an audience. You aren’t about to write for nobody, are you? How you write a blog post would depend a lot on who the post is for.
Say you wrote a highly technical piece around calligraphy and typography. Would ‘sport-loving audiences find the piece interesting? One out of 100 may, but that’s not what you want. Write about things all your audience can relate to.
When you write for older demography, you will refrain from gen Z slangs unless the content is on modern terminologies for the oldies. From topic selection to framing the content, let the readers decide.
This post, for example: for the audience on ‘how to write a blog post’. Skip ‘what is a blog post’ – they probably already know that. Whereas, maybe mention ‘what is a good post’ and related terms like ‘Buyer Persona’.
The post better be around the readers’ subject of interest. For example, How to come up with a topic(s) for a blog post.
- KYA. That should give you a good idea on picking a suitable topic
- Is this a guest post? Go to the blog/website you’re to write for, take a cue from titles already covered
- Select a topic you love. Makes the writing more fun.
- What if you’re compelled to work on an unfamiliar subject? Many content writers often work on topics pretty new to them. Yet, they craft meaningful content. How? With good research
- Explore a blog post idea list to help you decide
- Blog Post Types
Should your post be in the form of an article, listicle, presentation, or something else? Explore various types of blog posts and choose the best for your case. Here are a few blog post templates proven to work, according to Backlinko.com.
An outline is the skeletal structure of the content or the blueprint. It brings efficiency to the overall blogging process. Think about:
- Elements to be covered within the given topic
- Sub-topics/points you can’t miss
- Ensure you stay within the structure lest you go off-topic
- Construct coherent information flow; enhances the user interface
In a rush? Skip to free blog post templates
What to consider when drafting outline:
- Elements in the lead and what to include in the intro
- How much should be covered in one post? Consider word limits. There can be a part 2 on related subtopics, so avoid information overload
- Content style, refer blog post type
- Visuals placement
- Conclusion and how to sign off
Example from this post:
Working title: Beginner’s guide to writing a blog post
Selected Elements: good blog posts, how to write blog posts
Related but excluded subtopics: creating a blog, high traffic for blog post content, and so on.
Thus, we picked some elements and left the rest for another day.
Laying down the structure
Our outline was structured into something like this:
1. Working title
2. Intro: what readers can expect from the post
3. Two phases of blog post writing:
- KYA: Assessing audience
- Topic: Choosing the right topic
- Blog post type: Brief intro
- Outline: What and how
- Research: Tips
- Content: Intro, body, tips
- Editing: Importance; tips
4. Conclusion: It’s a wrap
Outline for your writing reference can be roughly put. You can tweak the structure as and when necessary.
The first research you did was to assess audience interest and explore topics. The next research is to gather information along with useful references to support your content.
Researching tips for your blog post content:
– Utilize the internet; refer to documents (research papers, books, etc.)
- Use multiple reputed and credible sites for source – at least four to five
- Check statistics and trends
- Save references and quotes to cite in your post
- Crosscheck claims, facts, and data
- Don’t simply repeat; seek what hasn’t been mentioned in the source material(s)
- Reach out to experts
- Take notes as you go, saves you time
Refer to this step-by-step guide on how to research for the blog post.
Blog Post: Writing Phase
So, now you have a clear picture of what your post will be about and how you’re going to frame it. By this time, you’ve also carefully researched the subject. Thus you begin to write the post. Writing a blog post can take time, so don’t fret if you cannot complete it in one go.
You can either write the headline first and build the content around it or do the reverse. Headlines can be in the form of questions, statements, claims, suspense, etc. Make headlines enticing enough to lure readers into the content.
You can either work on the crux of the body first and then frame the intro or begin with it. The intro should substantiate the headline. The first paragraph called ‘Lead’ conveys to readers what you have in store for them; make it sound promising.
With the headline in place, move to the body. Use the outline and work your content around it. No need to follow the structure strictly; you may begin from any part; just make sure the content has all the elements listed in the blueprint. Use the information gathered during research.
Blog post writing tips:
- Have short sentences, thin paragraphs
- Avoid run-on sentences
- Use active, natural voice
- Use bullet points and numbering
- Use examples
- Include Call To Action (CTA)
- Write for everyone, use simple language
- Borrow points, don’t plagiarize
- Incorporate SEO friendly keywords and optimization
- Link to credible sites; use internal links
- Editing and proofreading
There’s no such thing as a draft not needing an edit. Correct grammar, spellings, sentence structure; remove redundancy, check word usage; review headline, verify hyperlinks.
- Read the content aloud, restructure phrases that sound weird
- Have a fresh pair of eyes to catch the author’s blind spots
- Use appropriate headline tags
- Review on blog page before publishing
- Use editing tools
- Keep editing until absolutely content with the content (no pun intended)
Images and videos give a much-needed break from otherwise draggy texts. Incorporate wherever possible, and always use copyright-free images and always credit source.
A detailed plan, good research, and a proper outline are all you need for an awesome blog post. Writing skill is always a bonus. This post could go on forever if we were to cover other blog post guides. Tell us if we missed any important stuff. Now, write that first blog post!