Looking at the trending content in 2022, you will notice that video content has been ruling the roost. This is not a new-found phenomenon. Since 2020, there has been a boom in brands and creators shifting their focus to video content, especially with social ads, OTT, and countless other channels using it for their marketing success.
If you are a brand that is still not sure about using video marketing for your brand, a proverb that applies best to your situation is, “The best time to start was yesterday; the next best time is now.” And it is time to make a viral marketing video.
For those unsure about video marketing, you will be surprised to know that as per Demand Sage’s findings,
- There are 3.1 billion digital video viewers recorded globally.
- In 2023, the video marketing game is expected to account for 82.5% of all web traffic.
- 86% of marketers are already using video in some format for their content marketing game.
- 94% of marketers are already seeing significant benefits of video marketing and claim that it has improved customer knowledge about their products and services.
- 64% of customers globally have purchased a product or service after watching the brand’s video on social media platforms.
- 79% of marketers who are not currently using video marketing have mentioned they plan to start utilizing videos in their marketing strategy in 2023.
If this has you convinced to create your first viral marketing video, it is essential to note that video creation and marketing today have changed significantly. This is especially true for B2B videos, where the business has to put in a specific approach to get a good ROI on their video marketing.
5 Ways to Make a Viral Marketing Video
To help you ace the game, here are five straightforward tips on how to make a viral marketing video in 2023.
1. Understand what a viral video is all about
A viral video is a piece of content in video format that has been shared or viewed by many people within a very short period. The term “viral” refers to the rapid spread of a video, similar to how a virus spreads through a population.
Successful viral marketing campaigns for videos can be created by individuals, businesses, or organizations and can be distributed on various platforms such as social media sites like Facebook, Instagram, and Snapchat; video-sharing sites like YouTube; and messaging apps like WhatsApp or iMessage. They often spread through word of mouth, shares, and likes, which are organic ways to generate real traffic.
Viral video campaigns can be of different types, including funny, educational, music, and videos showcasing a product or service. They can also be live-action, animated, or a combination of both. A viral video can be a powerful marketing tool, given its reach and ability to generate solid brand value. It can propel the brand to quickly increase its reach among a large audience and create brand awareness. However, it’s important to note that making a viral video can be challenging, as it is impossible to predict what will make a video viral.
5 Easy Tips On How To Make A Marketing Video Go Viral
Here are five easy tips to help increase the chances of your marketing video going viral.
1. Use the power of storytelling.
The power of storytelling in making videos go viral is significant. Telling a compelling story in a video can help create an emotional connection with the audience, increasing the chances of the video being shared.
A good story can also make a video more memorable. A memorable video is more likely to be shared and discussed, which can help increase its reach. Additionally, a good story can make a video more relatable and increase its appeal to a wider audience.
When creating a viral marketing campaign, it’s important to consider the elements of storytelling. This includes a relatable character, a problem that needs solving, and a resolution that showcases your product or service as the solution. By incorporating these elements into your video, you can create a story that resonates with your target audience, increasing the chances of the video going viral.
2. Make your video relatable.
A viral marketing video tells a relatable and evocative story and is more likely to go viral than one that lists features or benefits. Relatability is not just about telling a story but making sure it connects with your target audience and evokes an emotional response. Consider using a relatable character, a problem that needs solving, and a resolution that showcases your product or service as the solution.
3. Keep it short and sweet.
People have short attention spans and are likelier to watch and share short, concise videos. Consider keeping your video under 2 minutes, and make sure the most critical information is communicated in the first few seconds.
It’s also worth mentioning that timing is crucial when making a video go viral. If a video is released at the right time, it can help increase the chances of it being shared. For instance, releasing a video on holiday or around an event can be more relevant and relatable to the audience.
4. Collaborate with influencers
Partnering with influencers in your industry can help your video reach a larger audience. Influencers have a significant built-in audience of followers who trust their opinions. These influencers also have a knack for making the content seem more compelling and exciting for the followers, making it more likely that they will share your video. This makes it more likely for your video to be seen and shared by their followers.
5. Be consistent
Successful viral marketing is about more than just the kind of content you craft but how consistent you are with your content creation. Since it is difficult to predict which video or content can help you go viral, consistency is the best way to stay on track and grow your audience.
To be consistent with your online content and viral marketing campaigns, maintain a content calendar for all your marketing channels. A content calendar helps to keep track of important dates and lets the creators focus on the topic rather than start from scratch. This simplifies the content creation process and saves you from facing creator’s block. Check out Pepper Content’s Annual Content Planning E-book for more tips.
So even if your first video doesn’t go viral, don’t give up. Instead, keep creating videos and experimenting with different strategies. With time, you’ll learn what works best for your audience, and eventually, you’ll be able to create viral marketing videos.
A Quick Summary
In conclusion, creating a viral marketing video is a great way to reach a large audience quickly and create brand awareness. By following the tips outlined in this blog, you can increase the chances of your video being seen by a large audience.
Creating a compelling story, using humor, keeping it short and sweet, optimizing for social media, and collaborating with influencers are all key strategies for making a video go viral. Additionally, promoting your video through paid advertising and email marketing and tracking its performance using analytics can help increase its reach. A viral marketing video is all about how well you can connect with your audience and include content that makes it instantly relatable and shareable.
Remember that making a viral video is a challenging task. Still, by working with a good video production company that understands your brand and following these tips, you can increase the chances of your video being seen by a large audience and going viral.
Viral marketing refers to a marketing strategy that aims to spread information about a product or service through a self-replicating process, similar to how a virus spreads.
Share the video on social media platforms, including Facebook, Twitter, Instagram, and YouTube.
Collaborate with influencers in your industry who can share the video with their followers.
Utilize paid advertising to reach a larger audience, such as Google Adwords, Facebook Ads, or YouTube Ads.
Use email marketing to promote the video to your subscribers.
Create a landing page on your website dedicated to the video, with a call-to-action encouraging people to watch and share the video.
Include the video, blog posts, and other marketing materials in your email signature.
The most viral video ever is a subjective question and can vary depending on the criteria used to measure viral success. However, as of 2021, the most viewed video on YouTube is “Baby Shark Dance” by Pinkfong, with over 12 billion views. Another highly successful viral video is “Despacito” by Luis Fonsi ft Daddy Yankee, with over 7 billion views. PSY’s Gangnam Style was the first to surpass the billion-view mark in 2012.
There is no set number of views that a video needs to have to be considered viral. However, a video viewed by many people within a short period and has a high share rate can be regarded as viral. The number of views needed to be considered viral can vary depending on the platform, the industry, and the target audience.
Viral videos can be a powerful marketing tool and generate significant revenue for creators and businesses. However, it’s important to note that not all viral videos make money. The revenue generated from a viral video can come from various sources, such as advertising, sponsorships, merchandise sales, and more. Additionally, a viral video can drive website traffic, increase brand awareness, and lead to more sales.
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